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2 Chainz Introduces His New Alter Ego In The Luxurious ‘Toni’ Video

Even when he’s adopting a new character, 2 Chainz’s charisma is unavoidable. …

Atlanta trap rap anchor artist 2 Chainz always seems to find a way to make even the most simple video concepts engaging in his execution. In the video for “Money Maker,” he highlighted HBCU marching bands, while in the one for “Quarantine Thick,” a sleepover evolves into a pizza party feeding frenzy. Most recently, he adopted the doppelganger approach for “Can’t Go For That,” playing off fellow ATLien Andre 3000’s video for “Hey Ya!” His latest video from So Help Me God, “Toni,” employs another simple treatment: Chainz lounges on a bed in an opulent mansion while two women twerk and pillow fight behind him.

As I said, it’s a simple concept — but something about it just works. Chainz knows his brand and sticks to it, even when he’s opening up political rallies with rambling speeches and performances of his biggest hits or popping up on a special Atlanta rap icon-themed episode of Celebrity Family Feud. That self-possession benefits him a lot; despite havng to push back the release of his latest album, So Help Me God, he still managed to complete a near-flawless rollout, previewing songs from the album early on NBA 2K21, trading hits with Rick Ross in a good-natured Verzuz battle, and using strategic guest appearances, such as his verse on the remix of Kanye’s “Nah Nah Nah” to keep 2 Chainz on the top of rap fans’ minds throughout 2020. Now that he’s introduced us to “Toni,” it’s almost guaranteed he’ll keep that momentum going thanks to his new alter ego.

Watch the “Toni” video above. Listen to So Help Me God, out now on Def Jam, here.

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Artist Spotlight

Ex No Jumper Host Dejon Paul Clashes with Rosecrans Vic in Heated Brawl

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Rolling Loud Los Angeles is known for its amazing performances, memorable moments, and surprise guests each year. This time, however, the festival turned into an unexpected showdown between two media personalities. Dejon Paul, a former No Jumper host, reportedly fought fiercely with Rosecrans Vic, a popular figure from Power 106 Los Angeles and the Brown Bag podcast. This altercation created a buzz among fans and industry insiders alike. The exact reason for their fight isn’t clear, but it likely relates to their strong connections within L.A.’s hip-hop community.

Both personalities share the same circles, have common industry ties, and aren’t shy about expressing their opinions, which can often lead to tension. No Jumper is known for its confrontational style, so it seemed only a matter of time before these tensions boiled over. Despite this unexpected brawl, many festivalgoers stayed focused on what truly matters. Rolling Loud Los Angeles showcased an impressive lineup, featuring standout performances from Playboi Carti and A$AP Rocky. Playboi Carti celebrated the release of his new album with a thrilling live performance, while A$AP Rocky gave fans a sneak peek of material from his upcoming album. With such electrifying acts taking the stage, the fight between Dejon Paul and Rosecrans Vic became a minor detail in a spectacular weekend.

Regardless of how the fight started, it highlights the passion and intensity within the hip-hop media scene. Emotions can run high through interviews, social media, or even at music festivals. While we might not learn all the details behind this clash, Rolling Loud LA 2025 was unforgettable, not just for the amazing music. Now, everyone is waiting to see if Dejon Paul and Rosecrans Vic will talk about the fight publicly. Will they apologize, exchange more heated words, or even have another confrontation? In the ever changing world of hip-hop media, anything can happen.

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Artist Spotlight

DJ Akademiks Backs Adin Ross After Playboi Carti Speaks on Awkward Stream

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Not every collaboration turns out well in the world of online personalities and music stars. Playboi Carti recently shared his thoughts during a call on Kai Cenat’s livestream, discussing his previous experience with Adin Ross. Carti revealed that a 2023 stream with Ross didn’t go as smoothly as he had hoped, noting that their energies didn’t match. He candidly said, “I ain’t like that Adin Ross stuff, bro,” clarifying that their styles hadn’t aligned during the stream. Although he insisted that he didn’t harbor any bad feelings toward Adin, he also stressed that their interaction felt awkward.

Carti said it wasn’t about Ross’s entertainment value or lack of excitement; it was simply a case of them not clicking. He said, “Honestly, he’s just not my type of n**a. So it’s gon’ be awkward, you feel me? And it’s cool. Everybody ain’t… You feel me?” His remarks quickly sparked discussions online, with fans debating whether Carti was being fair or too dismissive. DJ Akademiks stepped in to support Adin Ross, emphasizing that just because two personalities don’t hit it off well doesn’t mean one is to blame. Akademiks has always strongly advocated for content creators who connect music artists with new audiences.

Adin Ross has become quite well-known, often hosting big names from the music industry on his streams. While not every interaction will be a perfect match, his influence on the online culture and music scene is significant. Akademiks defending Ross highlights an important truth, sometimes, the chemistry isn’t there, and that’s perfectly okay. Ultimately, Playboi Carti’s comments weren’t meant to hurt anyone, but they did spark a larger conversation about how internet personalities engage with popular artists. Whether Carti and Adin Ross will work together again remains to be seen, Akademiks isn’t shy about standing up for streamers in the hip-hop world.

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