Entertainment
Beyoncé & Peloton Partner For The Beyoncé Artist Series Benefitting HBCU Students
Beyoncé has teamed up with fitness brand, Peloton for a multi-year partnership that will benefit HBCU’s and deliver homecoming themed workout routines. …
Source: Netflix / Netflix
Beyoncé and the fitness platform Peloton have announced a new multi-year partnership.
Peloton’s global community is home to over 3.6 million members and Beyoncé is the most requested artist on the platform. With COVID-19 essentially sidelining the usual in-person homecoming festivities for HBCUs, the partnership will put a twist on virtual celebrations geared towards fitness. The classes will span across multiple fitness categories, including indoor cycling, running, strength, Bootcamp fitness, yoga, and meditation. Beyoncé announced the partnership on her website with a statement for her fans.
I am honored to partner with Peloton and gift HBCU students a 2-year Digital Membership which will give them free access to the Peloton App, including classes with the best instructors and now, featuring my music.
We believe that the power of music can help uplift, motivate and inspire those on their fitness journeys. I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. This year has tested all of us and I know the college experience looks a little different than planned, and many were not able to celebrate Homecoming the way they wanted to. Still, I hope everyone was able to take time to reflect and to celebrate the strength, excellence and resilience of our community. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.
The subscriptions provide access to a full library of fitness classes through the Peloton App. The digital memberships will go to students at Howard University, Spelman College, Clark Atlanta University, Morehouse College and Morehouse School of Medicine, Bennett College, Hampton University, Texas Southern University, Wilberforce University, and Grambling State University by the end of November.
This is the first phase of their partnership with much more to come. It’s safe to say Peloton over-delivered for their community who has been asking for the queen for quite some time now.
What do YOU think about the big move?
Artist Spotlight
Marsha Bartenetti reinvents in her own style “New York Minute”
Marsha Bartenetti’s latest release, “New York Minute,” written by Don Henley, Danny Kortchmar, and Jai Winding, offers emotional depth, turning a timeless look at life’s fragility into a reflective, cinematic journey. Stephan Oberhoff’s arrangement perfectly frames Bartenetti’s voice, and Kevin Bate’s expressive cello adds a warm resonance that makes the track feel like a movie.
The way each instrument sounds makes it feel planned, which lets the listener stay in the fleeting moments the song so beautifully describes. Bartenetti’s singing is the best part of the song. She shows an openness that feels real, as if she has lost something and still fully embraces love and presence with complete honesty. Her choice of words and small changes in tone make the lyrics feel even closer.
“New York Minute,” is a new version that pays tribute to the original while showcasing Bartenetti’s own style. The movie-like instruments and heartfelt vocals make the song feel both personal and universal. It makes us think about how hard it is to let go and hold on.
Artist Spotlight
“Yonkers” – Song by Tyler, the Creator
15 years ago, Tyler, the Creator released “Yonkers.” The song would go on to shape a generation of hip-hop fans and make him one of the most talked-about artists in modern music. Tyler’s work on “Yonkers,” which came out of the Los Angeles group Odd Future, was a brave mix of raw lyrics, dark humor, and simple production that made him stand out from other artists right away.
“Yonkers,” which is just over three minutes long, seems simple but has a big effect. The song’s production is based on a spooky bassline, simple piano chords, and simple drums. This puts Tyler’s voice and story front and center. His flow is slow and threatening, and it sends out a stream of verses that balance shock value with deep thoughts on themes like being alone, rebelling, and thinking about oneself. This song has a modern twist on the gritty, confrontational style of hip-hop that was popular in the early 2010s.
The music video for “Yonkers” became a cultural phenomenon all by itself. In the black-and-white video, Tyler looks straight into the camera while doing something that surprised both fans and critics. Tyler became known as an artist who isn’t afraid to push boundaries when the song’s raw lyrics and stark images quickly went viral. The video’s viral success brought Odd Future national attention and helped Tyler get more work, including his albums Goblin (2011) and Wolf (2013), which were both well-received by critics.
People who didn’t like “Yonkers” thought it was a new take on hip-hop. People in the genre often liked flashy production and collaborations, but Tyler’s solo song showed that minimalism can be just as interesting, if not more so, when it has strong lyrics. Young people who wanted realness and change connected with the song’s unapologetic tone, and its influence can still be heard in music today. Many contemporary artists assert that Tyler’s early compositions, particularly “Yonkers,” significantly influenced their lyrical writing and visual storytelling techniques.
“Yonkers” was a big moment in Tyler, the Creator’s career. It was a bold statement from a single artist who wanted to change the rules of hip-hop, and it captured the spirit of early Odd Future, a group that thrived on chaos, creativity, and free expression. More than ten years later, the song is still a touchstone for fans and a turning point in the growth of alternative rap. Its creepy beat, controversial lyrics, and viral music video are still seen as examples of a time when hip-hop was pushing its limits and welcoming a new generation of voices that were willing to question the way things were.
“Yonkers” is a cultural artifact, a snapshot of the time that shaped Tyler, the Creator’s unique artistic style, and a reminder of how powerful bold, unapologetic music can be.
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