Artist Spotlight
Max Embers Sets To Release Music Video and Single For “mccartney”
Max Embers is an independent singer-songwriter based in Los Angeles, California. Born and raised in a small town in Germany, he won the internationally renowned music competition Jugend Musiziert shortly before graduating from High School. He went on to study at Berklee College of Music in Boston, one of the leading contemporary music institutions in the world, where he had the privilege of sharing the stage with multi-platinum selling artists Paula Cole and Emmy, Tony Award, and Grammy Lifetime Achievement Award recipient, Harry Belafonte. Since moving to Los Angeles, Max has worked with major label artists like Noah Cyrus, Felix Sandman, Joji, Matoma, Colton Dixon, and renowned writers such as Grammy Award-winning writers A-Rod Lambert and Anita McCloud.
Related: Max Embers Returns With The Stunner “got to get you”
Max Embers, one of LA’s rising singer-songwriters, is releasing his third single off his upcoming Idyllwild EP, “mccartney” on July 2. Just as the rest of his EP, Embers wrote “mccartney” while on a secluded getaway in Idyllwild, California. The solitude and serenity of the retreat continuously brought up existential questions in Embers’ mind. “The magic of that place really permeated through the music I was creating at the time,” says Embers. “I felt like I was learning truths about myself and my life every day, with every word I was writing.” Questions about the connection between humans, the meaning of life, and Embers’ personal journeys pushed him to enlighten his sense of self-awareness. That growth allowed the artist to learn and adapt the healthiest behaviors and mindsets for himself, which resulted in lyrics with powerful roots. While on the retreat, he says he “unlocked a new level of confidence in the fact that it really is okay to just go with the flow, to listen to your heart and do what feels best for you.”
“mccartney” is themed around water and its ability to flow through the largest openings or tiniest creases. That characteristic translated into Embers’ own way of being – moving beyond his people-pleasing traits and welcoming in the strength to let life flow as it is intended to. The single is, in a way, a celebration of his growth. “Go up when I’m up, fall down when I’m down, never tried, was scared to see how wild it is when I just let it be,” Embers sweetly sings alongside a calming guitar. He emphasizes that the core of “mccartney” is the essential need to just be – exist next to life’s highs and lows, and continue cruising on his own path.
Honoring one of music’s great legends, Paul McCartney, Embers tributes him with the urge to “let it be” in the lyrics as he realizes McCartney had it right so many years ago. “I have been quite influenced by older classics like this one, and it felt right to acknowledge that some of the greatest writers of all time have pondered the same questions as me,” says Embers. This ideology came to the writer with a solid, profound feeling of confidence in its power to change his life forever. The flowering of insight comes to life in “mccartney” and serves as a reminder to Embers and listeners alike to melt into the curves of life and simply enjoy the ride.
Connect with Max Embers:
Instagram | TikTok | Twitter | Website | YouTube
Artist Spotlight
MTS Management Group artists celebrates friendship with new release “A Song for My Friends”
MTS Management Group artists’ latest release, “A Song for My Friends,” is a happy, upbeat song that captures the magic of being together, celebrating, and remembering. The track has a contagious energy that is like the spirit of late-night jam sessions and sing-alongs that happen out of the blue. The production is clean and smooth, but also laid-back.
The tune of “A Song for My Friends” is a toast, and it’s clear what the band wants. A party for the people who have been there since the beginning, the fans who keep coming back, and the nights that artists will never forget that remind them why they fell in love with music in the first place.
“A Song for My Friends” stands out in a world full of overproduced singles because it has heart, energy, and honesty. It’s a moment we shared that I put in a bottle and sent to you with a chorus that you’ll be singing long after the music stops.
Connect with MTS Management Group artists on Instagram || Facebook || Twitter
Artist Spotlight
Michael Soul hides from being open with new release “Hiding”
Michael Soul’s new single, “Hiding,” is a dark, hypnotic electronic track that takes listeners to a private place in their minds where they are alone, thinking, and feeling upset. “Hiding” was written when the author was very lonely. Michael Soul turns days of being alone, when silence seemed to last forever, and connection seemed impossible, into an immersive sound.
Andrea Mastroiacovo’s polished work makes the single even better, clarifying and deepening the song’s dark mood. The production carefully reflects that emotional weight with simple textures and dark electronic sounds that make you feel like you’re alone with your thoughts.
“Hiding” is a song about feeling alone, scared, and wanting to hide from being open. It asks questions that are quiet but sharp, like why do we hide what we feel? How does fear ruin love? And can we stop going in circles of misunderstanding and emotional distance? These echoes linger long after the track ends, prolonging the sound.
Connect with Michael Soul on Spotify || Instagram || Youtube ||Soundcloud
-
Artist Spotlight5 days agoPhilly and Suzy poke fun at politics with “Dirty Little Girl”
-
Artist Spotlight5 days agoMatt Johnson breathes new life into “For Good” with a solo piano interpretation
-
Artist Spotlight5 days agoPJ Far-West Selecta drops roots reggae single to lift spirits on “Jah Jah Riddims”
-
Artist Spotlight5 days agoEylsia sings faith and healing in every note on “He Walked Among Us”
-
Artist Spotlight3 days agoFrançois Marius & Bérénice turn moments into magic with “Happy Day”
-
Artist Spotlight5 days agoSweetCandy! and LAF822 flip the script in “Christmas in May”
-
Artist Spotlight3 days agoVibrational Match serves up light and breezy vibes in “On a Sunny Shore”
-
Artist Spotlight3 days agoSpiros Exaras blends jazz with greek roots on “Kalamatiano Medley”

