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Awfully Good Records Founder Eric Walden Introduces New Rock-Based Website

Eric Walden has spent the last decade working as an accomplished marketing executive across multiple industries, including music, entertainment, and enterprise. He has helped countless brands scale their digital and social media presence through his work. His efforts have led to record-breaking sales and cost-saving milestones via unique SEO, PPC, and influencer marketing approaches. In addition, Walden credits his creative background for consistently creating out-of-the-box strategies that help artists and brands achieve impactful results.

A lifelong interest in music led to Walden creating By The Barricade, a website dedicated to discovering emerging and established artists across multiple genres, including rock, metal, punk, and indie. The site also includes e-learning content from industry experts and leaders in the music realm. Walden’s vision is to empower and educate future industry and upcoming musicians alike.

Walden is also the founder of Awfully Good Records, which released music from artists such as Firing All Cylinders, Filmspeed, and others. Walden’s past and continued work with brands and e-commerce clients always include an all-inclusive approach, which takes each project from inception to completion. His efforts are in-line with the latest digital trends & best practices.

 

When Walden isn’t leading his fully remote marketing team and building winning strategies for clients, he spends time volunteering as an event planner, executing campaigns for multiple child activist groups.

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Artist Spotlight

Seun Kuti & Egypt 80 makes a stand for afrobeat against corruption on latest release Na Dem feat. Tom Morello.

Seun Kuti & Egypt 80

Seun Kuti & Egypt 80 deliver a powerful afrobeat statement with “Na Dem,” Featuring Tom Morello and produced by Femi Koleoso. The track has been a fan favourite even before its official release, and comes with the unmistakable spirit of protest, truth-telling, and social accountability that have long characterized Afrobeat’s most impactful moments.

The song’s heart is a direct challenge to corruption and the abuse of power. Instead of singling out one profession or institution for its critique, “Na Dem” identifies a larger culture of dishonesty, targeting bad lawyers, bad doctors, bad politicians, and anyone who would sell their integrity for personal gain. The message is sharp and uncompromising and delivered with the urgency that has become a hallmark of Seun Kuti’s artistry.

The inclusion of Tom Morello adds another level of intensity to the record. His presence adds to the song’s rebellious energy, creating a powerful intersection between the rhythmic activism of Afrobeat and the confrontational edge of rock. The result of the collaboration is a track that is both timeless and of the moment.

The song’s dedication to principle is what rings true. The moral center of the record is Seun’s statement that he would never prostitute his conscience for money. It turns “Na Dem” from a critique into a declaration of personal values, responsibility, and resistance.

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Artist Spotlight

Marsha Bartenetti reinvents in her own style “New York Minute”

Marsha Bartenetti

Marsha Bartenetti’s latest release, “New York Minute,” written by Don Henley, Danny Kortchmar, and Jai Winding, offers emotional depth, turning a timeless look at life’s fragility into a reflective, cinematic journey. Stephan Oberhoff’s arrangement perfectly frames Bartenetti’s voice, and Kevin Bate’s expressive cello adds a warm resonance that makes the track feel like a movie.

The way each instrument sounds makes it feel planned, which lets the listener stay in the fleeting moments the song so beautifully describes. Bartenetti’s singing is the best part of the song. She shows an openness that feels real, as if she has lost something and still fully embraces love and presence with complete honesty. Her choice of words and small changes in tone make the lyrics feel even closer.

“New York Minute,” is a new version that pays tribute to the original while showcasing Bartenetti’s own style. The movie-like instruments and heartfelt vocals make the song feel both personal and universal. It makes us think about how hard it is to let go and hold on.

Connect with Marsha Bartenetti on Spotify || Facebook

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