Music

Sexyy Red Stirs the Pot with Daring DM Reveal While Dropping Fiery New Track “Hoochie Coochie”

In a social media rollout for her latest single, “Hoochie Coochie,” Sexyy Red purportedly leaked a slew of DMs from a series of athletes and fellow rappers, revealing their not so subtle thirst in an Instagram montage that has both fans and critics buzzing. With her new track’s raw energy behind it, the video contains screenshots of messages in which unnamed public figures gush over Red with lines like “Baby, I’m infatuated” and “I think about you all the time.” It’s audacious, it’s scuzzed-up, it’s just plain Sexyy Red serving up her usual cocktail of sex, swagger and unvarnished self-confidence.

Red knows her worth and is not afraid to shine a light on how the industry creeps into her DMs. Needless to say, the move was met with instant backlash online. As Hollywood Unlocked uploaded the montage to their feed on Instagram, the comments section dazzled with hot takes. One user deconstructed the double standards of how we respond to women like Red currently being in the spotlight, writing, “Y’all were approved when Kamala Harris has these chicks popping out on a political stage… This is exactly the shit y’all love to see of black women.” One other was much less restrained, “I hate this generation,” it bluntly stated.

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Yet whether you love her or hate her, Sexyy Red is a specialist in controversy-based marketing, and “Hoochie Coochie” is the perfect vehicle for her unfiltered brand. Avenue Q digital Kim has attracted criticism of her methods and praise (from me!) for being a woman who is reversing the narrative, telling her own story in front of the lens when the industry doesn’t always see (or hear) women. Sexyy Red is insisting on attention. And with “Hoochie Coochie,” she’s making it abundantly clear that if you slide into her DMs, it might end up in the show.

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