News
A$AP Rocky’s Ray-Ban Campaign Redefines Cool From The Ground Up
In a world where luxury campaigns often feel like they’re shot in an alternate reality, A$AP Rocky just literally brought it all back home. The Harlem-born artist, now serving as Ray-Ban’s Creative Director, has delivered a striking new campaign that doesn’t just showcase eyewear, it tells a story. Unveiled around June 20, 2025, the campaign introduces the Ray-Ban Wayfarer Puffer, a bold reimagining of the brand’s iconic silhouette. Think chunkier, inflated frames with attitude. But what makes this drop truly stand out is the heart behind the lens.
Rocky lent his face to the shoot and took the reins creatively, from concept to casting to directing. Shot entirely in Harlem, the visuals are a love letter to his roots. Alleyways, rooftops, and sidewalk scenes feel effortlessly stylish but totally unfiltered. It’s high fashion without the high gloss, where the people and places tell the story as much as the product. The cast is not your typical model lineup. Instead, it’s friends, locals, and Harlem creatives faces that feel real because they are. That decision grounds the campaign in authenticity, offering a welcome break from sterile studio sets and celebrity gloss.
You should see this: A$AP Rocky, Tyler The Creator, & MIKE DEAN Cosign Pusha T’s Lyrical Inferno On “So Be It”
The Wayfarer Puffer itself is hard to miss, its chunky design commands attention in every frame. But it never overshadows the vibe; it blends right in with the rhythm of Harlem’s streets. Rocky’s genius lies in that balance of letting the eyewear be bold without losing the soul of the scene. This isn’t just a product launch. It’s a statement. About culture, community, and what it means when a heritage brand lets someone who gets it take the wheel. Rocky’s vision doesn’t follow trends it sets them.
This campaign feels like Ray-Ban finally stepping into a new era, one that moves with culture instead of trying to catch up to it. It’s rare to see a global brand campaign that feels this personal, and even rarer to see one that nails both fashion and feeling. But with A$AP Rocky at the helm, Ray-Ban just might have found its realest reflection yet.
Entertainment
Snoop Dogg Wants To Pay Someone $10,000 A Month To Eat Ice Cream
Snoop Dogg has had a lot of job titles over the years, but “official ice cream taster” wasn’t one of them until now — and he’s hiring someone else to fill it. His company Dr. Bombay just opened applications for the role, and it pays $10,000 a month.
The gig is fully remote and open to anyone on the planet, which Snoop announced himself in a video that’s exactly as laid-back as you’d expect. “I love the paper, but not the paperwork,” he said, explaining that HR firm Deel is handling the logistics while he handles, presumably, the ice cream.
The actual job is less “sit around and eat pints all day” and more part-time cultural scout. Whoever gets it will track flavor and food trends around the world, report back on what people are eating and talking about, and work directly with Dr. Bombay’s in-house flavor lead to help shape what the brand does next. It’s a three-month contractor role, and Snoop’s team says they’re actively looking outside the usual resume pile — creators and non-traditional applicants welcome.
Dr. Bombay itself leans nostalgic, with flavors like Long Beach Fruit Cart, Sticky Caramel Apple Pie, and Peanut Butter Jelly Time already sitting on shelves at Walmart and moving through DoorDash and Instacart. Somewhere out there is one very lucky applicant about to get paid five figures a month to have opinions about ice cream, and honestly, good for them.
News
Content Creator Appeals to Nigerian Police Over Alleged Harassment and Blackmail by Former Partner, Wisdom Ehidiamen Abgonghale
A Nigerian content creator has appealed to the relevant Nigerian authorities for intervention following allegations of persistent harassment, unwanted communication and blackmail by her former partner, Wisdom Ehidiamen Abgonghale, whom she says is from Benin City.
According to the complainant, she and Wisdom Ehidiamen Abgonghale were in a relationship for approximately four years before she decided to end the relationship following what she described as painful and distressing experiences during the relationship.
She alleges that since ending the relationship, Abgonghale has continued attempting to contact her despite her efforts to cut off communication. According to her account, even after blocking him, he allegedly continued reaching out through her family members and friends.
The content creator further alleges that Wisdom Ehidiamen Abgonghale has repeatedly called her and addressed her using inappropriate and insulting names. She also told the Honk Magazine team that he allegedly contacted her mother and insulted her over matters concerning her daughter.
During a meeting with the Honk Magazine team, the complainant became emotional and cried while recounting her experience. She said the continued situation has affected her peace of mind and that she has struggled emotionally since the relationship ended.
Honk Magazine Calls for Official Investigation
Honk Magazine is bringing the matter to public attention because the complainant says she wants the appropriate authorities to intervene.
We are therefore calling on the Nigeria Police Force National Cybercrime Centre (NPF-NCCC) and other relevant authorities to investigate the allegations involving Wisdom Ehidiamen Abgonghale, examine the evidence available, and determine whether any criminal offence has occurred.
The complainant has provided identifying information concerning the individual, including his reported date of birth, which can be supplied directly to law enforcement for investigative purposes.
Honk Magazine emphasizes that the allegations in this report have not been established as fact by a court or law-enforcement agency. The purpose of this report is to bring the complainant’s concerns to the attention of the appropriate authorities and encourage a proper investigation.
We also urge members of the public not to threaten, harass, confront or take the law into their own hands against Wisdom Ehidiamen Abgonghale. Any relevant information or evidence should be submitted directly to law enforcement.
If you are an authority reviewing this report, Honk Magazine is appealing for this complaint to be properly documented and investigated.
Reported individual: Wisdom Ehidiamen Abgonghale
Reported location: Benin City, Edo State, Nigeria
Reported Individual uses these phone numbers: 07063041088, 08117042690, 08119078335
Nature of complaint: Alleged harassment, persistent unwanted contact, intimidation/blackmail, and cyber-related harassment following the end of a relationship.
If you are just coming across this post. please share and report this to the police in Nigeria so they can investigate him.
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