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Artist Spotlight

Discography Of A Young Artist – Jeffrro In The Music Industry

Jeffrey Ochoa-Alvarez is currently 17 years old. He lives in Long Island. He consider myself not a pioneer, but a hopeful reinforcement towards the origins of meaningful music. As popular music leans towards the more catchy and easily enjoyable, he hope to bring back the grit into leaving a message behind through sound, words, and general lyricism; something that adds layers and extra elements to someone who not only hears my songs, but also listens.

Jeffrro: is just his nickname that his uncle gave him which just stuck as his Stage-Name. It’s a combination of his first name – Jeffrey, and his most distinguishable feature: my large, curly, Afro-like hair. So, his uncle would call him Jeff-fro. He learned recently that it’s spelled Jeffrro, but he kept the second R since he had already used that form for several years as an identifier.

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He just starting out and haven’t released too many songs except for a few singles and a collaboration track with the great MoonLee. He is highly motivated and working hard to grow his discography.

This exclusive interview with Jeffrro (Jeffrey Othoa-Alvarez) has so much to learn from a young artist, read more.

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Questions:-

1. Can you tell us a story about what brought you to this specific career path?

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Jeffrro: Writing poetry was something I immediately gained a liking to as a small pastime during my childhood and I learned to enjoy music as a medium of expression through my years playing the viola. However, these two interests never really intertwined until I heard Kendrick Lamar’s album DAMN.. I felt like I fell in love with that project, which really motivated me to discover more about human nature and our day-to-day interactions between each other. The two aforementioned details are some examples of what Lamar had focused on in the album.

2. Can you share the most interesting story that happened to you since you started this career?

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Jeffrro: During the summer of last year, a friend of mine needed me as an actor for a personal project he was filming. During the filming day of the scenes, I had the chance to learn about one of the other members of this cast. I learned that we both had a thing in common; we make music. I had them listen to the only song I had out at the time: Toxic. They told me that they enjoy it and they recognize my hunger for meaning in music. They then offered to send an unfinished song of theirs where I could add a verse, which ended up becoming the catchy summer-vibe song Sleeping Beauty on the album Ascend by MoonLee.

Basically, this collaboration came to fruition out of pure luck.

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3. Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

Jeffrro: I was unaware of how complex music is to produce, especially when it comes to mixing and mastering. To be honest, I thought music was as easy as recording, something I still did wrong, adjusting the volume, and adding a beat underneath. My music would sound muddy and my voice lacked presence, rendering it more of an annoyance than a compliment to the instrumental.

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I learned that music isn’t just something you can waltz into without real knowledge, especially if every responsibility for producing the sound is that of the artist’s. This experience gave me a chance to sit down, slow down, and actually do some research on how to make me sound clearer and more defined.

4. What are some of the most interesting or exciting projects you are working on now?

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Jeffrro: Growth of A Boy is my upcoming album, which I’m projecting to release towards the latter end of the summer.

I was also working on an album that I dedicated to a number of people I can attribute my mental and personal growth to. It’s called DTMWIWIDK (Don’t Tell Me What I Want, I Don’t Know) and I will resume its production following the release of GOAB.

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5. Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Jeffrro: I’ve spoken to a few people who are also starting off their respective music careers such as VIOLAINE and with MoonLee, both who I resonate with on similar levels. It’s great to see that we all share the same motivation for music: to spread a message and to express themselves. It makes me feel comfortable in my own journey and ensures that I’m not alone.

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6. Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?

Jeffrro: Make music that you personally enjoy. If the style you say you enjoy changes, then try it out! If you’re always doing the same thing, you’ll feel like a robot or a machine just churning out music and that can get boring. Especially if it only brings about average results.

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7. You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure?

Jeffrro: Keep trying new things but keep everything you make online. Sometimes, a song you made a while ago is actually a banger, but people just haven’t recognized it yet. So, don’t just give up if you don’t see numbers immediately.

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8. Can you share with our readers any self care routines, practices or treatments that you do to help your body, mind or heart to thrive? Kindly share a story or an example for each.

Jeffrro: Honestly, just writing music is really what helps. I don’t follow any specific routines or practices since music is really my therapy. There’s been times where I have hit low points personally and that only fueled the idea for a song. Self-doubt, love, relationships, etc. That all will be reflected in my music, since I feel it makes me thrive.

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9. What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

Jeffrro: (1). Don’t try to make songs to impress people. Sometimes simplicity is better, and sometimes the message you send through a song isn’t to impress but to set a tone. If you make music just for the “wow factor”, you restrict yourself to certain things.

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Jeffrro: (2). Be confident! My early music sounded monotone and lacked real creativity. I didn’t feel comfortable adding certain elements to my music, such as background vocals or other effects that could seriously improve its uniqueness. My songs were linear and predictable.

Jeffrro: (3). Always write down ideas. During certain events in my life, no matter big or small, I would kind of dream of what instruments I could use over a song about what I was experiencing. Unfortunately, as time would pass, I would simply just forget these ideas. Even just writing these ideas down in a note on my phone would’ve been enough to prevent certain periods of writer’s block.

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Jeffrro: (4). Write it down, come back later. As J. Cole said recently, “Sometimes you just need to step away, some living”. I’ve noticed that I become a perfectionist when I write, trying to write rhymes in a way that guarantees it can be understood, when the sole purpose of music is to discover its meaning, not for it to be told. The numerous times I would stop writing when I noticed my imagination stopped flowing, I realized I would pick up right where I had left off after a few days of thinking and learning.

Jeffrro: (5). Be yourself. Don’t try to be the next person in line, is what I tell myself. While I’m inspired by greats like J. Cole and Kendrick Lamar, I know that everything I’ve heard from them has been heard by many others. Anybody who has listened to any music artist can detect when an aspiring creator tries too hard to sound like them, in an attempt to replicate their success. This can only lead to comparisons or being viewed as corny. That’ll restrict the chances people give your music.

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10. Can you please give us your favorite  “Life Lesson Quote”? Can you share how that was relevant to you in your life?

Jeffrro: “Your happiness relies on yourself only.”

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As I have mentioned before, I have seen myself making music that is meant to just impress people, even if it doesn’t satisfy my heart’s desire for expression. Slowly but surely, I’m beginning to write about personal ideas that are meaningful to me, knowing that there are so many people out of the 7 billion on this earth that can relate to me.

11. None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?

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Jeffrro: My mother. She has allowed me to think freely and chase my own dreams, not imposing any of her personal desires for what my life should be. A lot of stories that she has told me also fuel my music, especially in Growth of A Boy. I can tell this holds true, considering she loved my verse on Sleeping Beauty when she heard it the first time, sharing it with a lot of my family members. I can tell that whatever I do with this career, she’ll be there to support me.

12. You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

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Jeffrro: To become self-aware, which can also bring about general awareness for others. Emotions are becoming more and more valued as time goes on considering the important conversation we were having about mental health. Personally, I feel as though we are our own destroyers when it comes to this, since some people choose to ignore the effects of certain mental disorders or syndromes. Being at least aware of them can cause us to be more welcoming towards progression and treatment, which can help a lot of people down the line.

13. We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US whom you would love to have a private breakfast or lunch with, and why? He or she might see this. 🙂

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Jeffrro: Kendrick Lamar. He really opened my eyes to music. To being expressive, to having meaning. I wish to just have a conservation with him, to learn more about what he deals with, how something so internally painful can become perceivable by those who don’t experience it. I think he has a lot of valuable knowledge on humanity.

14 How can our readers follow you online?

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Jeffrro: Follow me on:
Instagram: @jeffrrorl
Twitter: @goab_2021

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Michael Odu is the founder of Goshenvilla Limited and official Interviewer of Honk Magazine. He shares stories of inspiring entrepreneurs from all around the world and tips to create a better life & business.

Artist Spotlight

Chandra delivers an anthemic dash of festive kindness in its recent single “Christmas Hugs”

Chandra

The Bristol-based pop-rock quartet Chandra has unwrapped an early gift for music enthusiasts with their new single, “Christmas Hugs.” This upbeat festive bop delight is an auditory representation of a cozy fireside experience, encapsulating an intimate gathering that embodies a shimmering embrace. The track celebrates the joyous spirit of the holiday season with a hint of unapologetic nostalgia, featuring catchy melodic tunes that will resonate with listeners.

Frontman Chandra Nair leads the charge with his spirited vocals and jangly guitar riffs, while Chris Wong’s groovy basslines and Keith Jones’s upbeat drumming keep the song bouncing with holiday joy. Co-produced with their long-time collaborator Aaron Shawt, the track exudes a polished yet playfully energetic vibe, weaving together Chandra’s signature cheeky pop-rock style with a sprinkle of classic Christmas magic.

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The brilliance of “Christmas Hugs” is particularly evident in its unabashed optimism. It’s a merry, melody-driven, lyrical anthem that doesn’t just sing about Christmas; it feels like Christmas. The composition radiates with festive cheer and an endearing sense of whimsy. Its infectious hooks and sing-along chorus effectively capture the essence of a holiday gathering, where warmth, laughter, and a little bit of mischief come together in perfect harmony.

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Beyond the festive sound that sets this mesmerizing production apart, the song carries a heartfelt message. Beneath the layers of tinsel and festive flair, “Christmas Hugs” echoes the thematic hallmark of the band’s core ethos: celebrating kindness, inclusivity, and shared togetherness of humanity. It consistently reminds audiences that the true spirit of the holidays isn’t in the material gifts or glitter but in the human relationships that bring people closer.

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Whether you adore the holiday season or find yourself counting down the days until it’s over, “Christmas Hugs” is the perfect song to lift your spirits. It can brighten even the gloomiest moods and make excellent background music while decking at home, sipping mulled wine, or craving a sonic pick-me-up, seasonal serotonin. It’s a feel-good vibe that wraps listeners in its joyful melodies, which don’t let go, just like the best festive hug for the soul.

 

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For more information about Chandra, please visit [website]. 
CLICK HERE TO STREAM Chandra’s Christmas Hugs on Spotify.
CONNECT WITH Chandra | Instagram | TikTok | Facebook |

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Artist Spotlight

“An Invite” by Carmen Braden stirs an ethereal sonic ode of memory woven in empowering choice

Carmen Braden

There’s a cinematic feel to “An Invite,” the second single from acclaimed Canadian singer-songwriter Carmen Braden’s new album, ‘A Hard Light,’ offers an enchanting amalgamation of sound and emotion. This stunning track encapsulates the feeling of looking back on a significant moment in life, eliciting a sentiment of nostalgia intertwined with the strength derived from choices that ultimately define our identities.

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The song features a distinctive marimba melody, which Carmen created in collaboration with producer Mark Adam. This introductory sensibility set the stage for a narrative centered on a young woman grappling with essential decisions while being distant from home. The composition evocatively highlights the gravity of those moments and the empowerment they can facilitate, allowing listeners to revisit a personal memory in conjunction with Carmen’s experience.

Carmen’s vocal delivery is spooky yet beautiful, making it feel like she’s sharing a personal tale from the past. She works alongside Cas Palmer from Nova Scotia, creating a warm, friendly vibe that resembles an honest, heartfelt conversation, mirroring the intimate dialogue accompanying profound decision-making. The marimba’s consistent rhythmic beat underscores the cyclical essence of memory while integrating diverse musical styles, generating an enjoyable auditory experience that is both calming and energizing.

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Each note reflects her experiences, celebrating vulnerability and courage in the face of life’s crossroads. This song invites listeners to reflect on the importance of our choices and the strength we possess, especially during uncertain times. “An Invite” showcases Carmen Braden’s exceptional talent by merging storytelling with an innovative soundscape. For anyone who has faced difficult decisions, this track is relatable, eye-opening, and profoundly impactful.

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For more information about Carmen Braden, please visit [website]. 
CLICK HERE TO STREAM Carmen Braden’s An Invite on Spotify.
CONNECT WITH Carmen Braden | Instagram | Facebook |

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