Music
Everything You Need To Know About Apricity New Single “All My Lies”
Everything You Need To Know About Apricity New Single “All My Lies”
Fuelled by the creative inspiration of female vocalists such as Garbage’s Shirley Mason, Alanis Morrissette, and Blondie’s Debbie Harry, the debut single from Milton, Ontario’s Apricity dispenses equal amounts attitude and melody. “Taking her moniker from the Latin word meaning “basking in the warmth of the sun,” “All My Lies” marks the culmination of a passion that has followed the recording artist all her life.
Teaming up with Canadian producer Thomas McKay, Apricity wasbinitially drawn to the Evanescence-inspired dark tones that permeate the track’s lyrics and music and says McKay was the perfect foil for helping ensure the song was a stylistic good fit. “I want to sing songs that move me; I wouldn’t want to have my name on something I didn’t feel, and this song resonated with me on multiple levels,” she says.
Once in the studio, Apricity recalls being slightly taken back with how the producer pushed her to strive for a consistent level of excellence. Driven by the song’s infectious and anthemic chorus, Apricity’s powerful vocals reflect McKay’s drive for perfection in the studio. “Thomas was tough but in the nicest of ways. He was constantly pushing me to be better, and honestly, that’s exactly what I wanted to get out of this experience”.
Born in Scotland, Apricity immigrated to Canada as a child, but not before being bitten by the entertainment bug. In her formative years, the singer was a pageant show participant, auditioned for Britain’s icon tv show Top of the Pops, and also appeared on kids’ programs like Fun Factory before eventually comfortably settling into the world of musical theatre.
“It was being involved in different facets of entertainment that put me on the path to who I am today,” Apricity says. “Seeing people willing to invest their time and energy into me was inspirational. And now, I’m investing in myself. It’s been a tremendous amount of work but I’ve loved every minute of it.” The accompanying music video for “All My Lies” was filmed at Milton’s Country Heritage Park, a location that recreates rural life in 19th century Ontario. Scenes for the video were filmed at The Lucas Family Homestead, a reportedly haunted building constructed in the 1830s, while other scenes were shot at The Mayne Corners United Church, which was built in the 1870s.
“Between the setting, the costumes, the amazing talent, and the fact that we were filming in a legitimately haunted building, it all tied together to create something incredibly spooky and beautiful at the same time,” Apricity says.
Now, on the cusp of what could be a big turning point in the singer’s life, she is nothing but grateful for the good fortune that has come her way so far. “I feel so fortunate with respect to the way things have played out for me,” she says.
“It’s been incredibly tough in some respects, but if it wasn’t for Covid, I might not have had the chance to work with Vic and Tom and this great team I’ve found myself with. So many people spend countless days and hours dreaming of what they want to do with their lives but then determine it’s not realistic. So for me, this whole experience just seems surreal. It is something I’ve been dreaming of for such a long time, it’s unreal to think I finally have ‘All My Lies’ ready to release to the world.”
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Edie Yvonne blazes with a bittersweet spark of soul-stirring vibes in her new single “BURN”
Los Angeles-based singer-songwriter Edie Yvonne exhibits profound wisdom beyond her years with this new single, “BURN.” It is a mesmerizing amalgamation of innocence and intensity, capturing youthful expression’s delicate yet robust nature. Originating from the kalimba roots, it ignites an emotionally charged fervor that revitalizes Yvonne’s musical style. Written initially on a kalimba, “BURN” carries a delicate intimacy that evolves into something beautifully intricate.
The acoustic melody flawlessly intertwines with vibrant harmonies, creating a lush backdrop for Yvonne’s introspective exploration. Her emotive vocals soar, imbuing it with an undeniable emotional gravity that transforms its timeless lyrics into a compelling anthem of self-reflection, resilience, and recovery centered around the experience of someone confronting upheaval in their life, leaving others to put out the aftermath fire. Inspired by classic sounds, Yvonne’s performance encapsulates the depth of untold narratives, breathing life into them in a way that enthralls the audience with each musical note.
Musically, the driving instrumental rhythm conveys a touch of dynamic nostalgia, offering a subtle reminder of the passage of time and the bittersweet nature of growing up. The composition of “BURN” effortlessly balances vulnerability and empowerment, highlighting Yvonne’s versatility and creativity. From the magic simplicity of the kalimba to the sophisticated production, “BURN” elicits a personal and universal resonance.
Edie Yvonne ignites a charming phenomenon with “BURN,” blending gritty riffs and punchy indie-pop resonance as she fervently blazes through every line. This marks a significant stride in her artistic progression that lingers long after the music fades, offering listeners an authentic and graceful glimpse into her world.
For more information about Edie Yvonne, please visit [website].
CLICK HERE TO STREAM Edie Yvonne’s “BURN“ on Spotify.
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Artist Spotlight
St-Ray #4TheHustle and Pyro Traxx Returns to the Game with ‘Mentality’
St-Ray #4TheHustle in his latest single, “Mentality,”with Pyro Traxx, which set to drop on YouTube on October 29. The track combines pulsating beats, vibrant melodies, and thought-provoking lyrics, encapsulating the determination required to thrive in today’s hustle culture.
With a focus on ambition and creativity, St-Ray’s upcoming single promises to be an anthem for those navigating their paths to success. Additionally, visualizers for “Mentality” and “Love is Love” have been completed to enhance the auditory experience with compelling visuals.
As St-Ray gears up for the upcoming fall season, he has several more singles in the pipeline, demonstrating that this is only the beginning of his creative journey. Through his music, St-Ray is redefining the essence of hustle in the music industry, urging listeners to pursue their passions and strive for greatness.
Connect with St-Ray #4TheHustle: Facebook
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