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Everything You Need To Know About Apricity New Single “All My Lies”

Everything You Need To Know About Apricity New Single “All My Lies”

Fuelled by the creative inspiration of female vocalists such as Garbage’s Shirley Mason, Alanis Morrissette, and Blondie’s Debbie Harry, the debut single from Milton, Ontario’s Apricity dispenses equal amounts attitude and melody. “Taking her moniker from the Latin word meaning “basking in the warmth of the sun,” “All My Lies” marks the culmination of a passion that has followed the recording artist all her life.

Teaming up with Canadian producer Thomas McKay, Apricity wasbinitially drawn to the Evanescence-inspired dark tones that permeate the track’s lyrics and music and says McKay was the perfect foil for helping ensure the song was a stylistic good fit. “I want to sing songs that move me; I wouldn’t want to have my name on something I didn’t feel, and this song resonated with me on multiple levels,” she says.

Once in the studio, Apricity recalls being slightly taken back with how the producer pushed her to strive for a consistent level of excellence. Driven by the song’s infectious and anthemic chorus, Apricity’s powerful vocals reflect McKay’s drive for perfection in the studio. “Thomas was tough but in the nicest of ways. He was constantly pushing me to be better, and honestly, that’s exactly what I wanted to get out of this experience”.

Born in Scotland, Apricity immigrated to Canada as a child, but not before being bitten by the entertainment bug. In her formative years, the singer was a pageant show participant, auditioned for Britain’s icon tv show Top of the Pops, and also appeared on kids’ programs like Fun Factory before eventually comfortably settling into the world of musical theatre.

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“It was being involved in different facets of entertainment that put me on the path to who I am today,” Apricity says. “Seeing people willing to invest their time and energy into me was inspirational. And now, I’m investing in myself. It’s been a tremendous amount of work but I’ve loved every minute of it.” The accompanying music video for “All My Lies” was filmed at Milton’s Country Heritage Park, a location that recreates rural life in 19th century Ontario. Scenes for the video were filmed at The Lucas Family Homestead, a reportedly haunted building constructed in the 1830s, while other scenes were shot at The Mayne Corners United Church, which was built in the 1870s.

“Between the setting, the costumes, the amazing talent, and the fact that we were filming in a legitimately haunted building, it all tied together to create something incredibly spooky and beautiful at the same time,” Apricity says.

Now, on the cusp of what could be a big turning point in the singer’s life, she is nothing but grateful for the good fortune that has come her way so far. “I feel so fortunate with respect to the way things have played out for me,” she says.

“It’s been incredibly tough in some respects, but if it wasn’t for Covid, I might not have had the chance to work with Vic and Tom and this great team I’ve found myself with. So many people spend countless days and hours dreaming of what they want to do with their lives but then determine it’s not realistic. So for me, this whole experience just seems surreal. It is something I’ve been dreaming of for such a long time, it’s unreal to think I finally have ‘All My Lies’ ready to release to the world.”

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Indie

ASMI ADERAY releases a heartwarming ballad with “My Version of You”

HonkMagazine

In a world where love sometimes feels more like a dream than reality, ASMI ADERAY brings us a powerful song called “My Version of You.” This indie-pop ballad dives deep into the emotions of loving someone not for who they really are but for the idea of them we’ve created in our minds. “My Version of You” pulls you in with its heartfelt tone. The verses feel personal and tender, almost like ASMI shares a secret from an unsent love letter.

Just when the sadness of longing starts to sink in, the song bursts into a grand chorus, filled with raw emotion and a bittersweet understanding that love based on illusions can’t last forever. This tug of war between quiet longing and the reality we must accept is what makes “My Version of You” so touching. The lyrics tell a story of slow heartbreak, capturing the bittersweet beauty of holding on to someone who was never really ours. The music is rich and moving, creating a personal and expansive feeling.

ASMI ADERAY beautifully expresses the complicated emotions of loving an idea of someone instead of the real person, giving voice to feelings many of us find hard to describe. This song resonates in those quiet moments when we reflect on memories that might not have been entirely real. With “My Version of You,” ASMI talks about heartbreak and makes you genuinely feel it. And in that shared sorrow, there’s a strange comfort. Because ultimately, her story is one that many of us can relate to.

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Indie

Nissu unveils a sonic tapestry of emotion with his new EP “Memories”

Nissu

Dublin-based Brazilian artist Nissu, an emerging force in the pop music landscape, is poised to make a significant impact by releasing his anticipated EP, “Memories.” This sonic collection, comprised of six tracks, showcases a masterclass in emotive storytelling characterized by meticulous craftsmanship. Collaborating with acclaimed producer Trey Vittetoe, whose credits include icons like Miley Cyrus, Katy Perry, and Selena Gomez, “Memories” seamlessly merges heartfelt lyricism, smooth melodies, and dynamic instrumentals, setting the stage for an unforgettable auditory experience. Inspired by his diverse artistic background, “Memories” delves into love, friendship, resilience, self-discovery, and emotional interconnectedness. Nissu’s ability to intertwine raw emotion with polished pop sensibilities establishes this EP as a remarkable entry in the genre, inviting listeners into his world through a rich soundscape of nostalgia-infused contemporary pop.

The EP opens with U,” an anthemic pop banger that exemplifies Vittetoe’s sophisticated approach. It sets the tone with a heartfelt exploration of love and the intricacies of giving and receiving affection, emphasizing emotional vulnerability. The polished production and catchy hooks render it an instant earworm, highlighting Nissu’s adept vocal delivery.

Following this, Connection bursts onto the scene with its euphoric energy and uplifting lyrics, compelling audiences to sing along and immerse themselves in its message of strength and compassion. As Nissu’s first self-released track, it serves as a sonic therapy session, reminding listeners of the power of human connection and emphasizing the necessity of meaningful bonds in relationships, especially during the most challenging times.

The third track, Yourself, featuring Paigey Cakey, introduces a profoundly introspective moment on navigating life’s unexpected revelations through a lens of resilience. This soulful single exudes therapeutic undertones centered on self-worth and artistic expression, taking listeners on a poetic adventure. Paigey Cakey’s collaboration adds a distinctive layer, enhancing the track’s emotional resonance.

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The EP’s eponymous track, Memories,” is a hauntingly beautiful commentary on the bittersweet essence of love and the importance of appreciating life’s dynamic growth. Its mesmerizing production blends poetic lyricism with hypnotic beats and seamlessly rhythmic piano works. Nissu’s striking vocal performance is sincere, paying tribute to the positive and negative experiences shaping our collective memories.

In My Heart delves into the intimate melody that explores the ache of love across distance and time, marrying a melancholic yet hopeful tone that perfectly captures the longing and devotion in relationships that transcend physical separation. The EP closes with Forever Mine,” a reassuring anthem of self-assertion that professes real love and independence with bold conviction. This track transitions into a therapeutic resolution characterized by pulsating rhythms and evocative storytelling. It encourages listeners to reclaim their worth, marking a cathartic shift from heartbreak to emotional security.

With “Memories,” Nissu transcends the typical EP format, crafting an immersive emotional journey that captivates from inception to conclusion. Each track shines melodic brilliance, demonstrating his artistic authenticity through introspective ballads that push musical boundaries. This exceptional release highlights Nissu’s songwriting skills and solidifies his positioning as a unique voice in modern pop. It is a poignant addition to any playlist, destined to captivate audiences globally while leaving them eager to anticipate what’s next for this rising star.

CLICK HERE TO STREAM Nissu’s Album Memories on Spotify.
CONNECT WITH Nissu | Instagram | Facebook |

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