Artist Spotlight
Lo Artiz Ushers Us The Rawness Of Her Artistry In New Music Video “Softly”
Acclaimed singer-and-songwriter Lo Artiz has released her new music video for her single “Softly,” which was released on September 30th, in collaboration with band H A U N E R, “Softly.” She describes the emotional process of grieving a relationship ending and the heartbreak afterward.
She displays her journey to life in her music video with a performance that leaves folks to look in an exceeding trance. The river, trees, loamy sand, and long grass compose a toned-down background representing the calm and serene production of “Softly platinum. 1”, evoking the unhappiness of Artiz’s sorrow. Artiz, sitting ahead alongside the band H A U N T E R, sings from her soul, bearing all of her emotions. In contrast, the audience sees and hears Artiz’s pain and anger in her facial expressions, movements, and dynamic and superimposed voice.
Noted as a fan favorite, Lo Artiz has sold out multiple shows at the infamous Troubadour nightclub in West Hollywood. Artiz has also been featured in blogs such as Earmilk, Peaches N Pop, Fashionably Early, Alfitude, and more. Lo is beyond a triple threat. A multi-instrumentalist, vocalist, songwriter, producer, arranger, & powerhouse performer with a vocal range that knows no limits – Lo’s mission as an artist is clear – to disturb the comfortable & comfort the disturbed.
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Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
Regarding merging authenticity with infectious beats, Rich Kidz pairs up like no other, and their latest single, “Settle Down,” dives into the depths of love and relationships. At the same time, ensuring listeners remain locked in with melodic flows unique to the duo.
Written in the studio during honest discussions about their personal lives, “Settle Down” is less a song than a heart-to-heart. The two talk about the fact that no relationship is perfect, and that’s just fine. All good things end up being perfect in their unique way. Rich Kidz features relatable lyrics and production that are both contemporary and ancient all at once, teaching us that the beautiful aspects of love are the flaws.
The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
