Artist Spotlight
Lo Artiz Ushers Us The Rawness Of Her Artistry In New Music Video “Softly”
Acclaimed singer-and-songwriter Lo Artiz has released her new music video for her single “Softly,” which was released on September 30th, in collaboration with band H A U N E R, “Softly.” She describes the emotional process of grieving a relationship ending and the heartbreak afterward.
She displays her journey to life in her music video with a performance that leaves folks to look in an exceeding trance. The river, trees, loamy sand, and long grass compose a toned-down background representing the calm and serene production of “Softly platinum. 1”, evoking the unhappiness of Artiz’s sorrow. Artiz, sitting ahead alongside the band H A U N T E R, sings from her soul, bearing all of her emotions. In contrast, the audience sees and hears Artiz’s pain and anger in her facial expressions, movements, and dynamic and superimposed voice.
Noted as a fan favorite, Lo Artiz has sold out multiple shows at the infamous Troubadour nightclub in West Hollywood. Artiz has also been featured in blogs such as Earmilk, Peaches N Pop, Fashionably Early, Alfitude, and more. Lo is beyond a triple threat. A multi-instrumentalist, vocalist, songwriter, producer, arranger, & powerhouse performer with a vocal range that knows no limits – Lo’s mission as an artist is clear – to disturb the comfortable & comfort the disturbed.
Artist Spotlight
Leyla Romanova finds strength in silence on new release “Self-Control”
Leyla Romanova‘s new single, “Self-Control,” is a powerful emotional release that feels more like a manifesto for surviving modern chaos than a song. In a world of opinions, urgency, and emotional exhaustion, Romanova offers a track based on one radical idea: not reacting.
“Self-Control” immediately creates tension and clarity. The drums keep everything together with discipline and purpose. As the textured instrumentals expand like waves of thought through a crowded mind, the bass anchors the listener emotionally.
The contrast between outside noise and inside stillness makes the song compelling. Romanova’s work captures the feeling of being overwhelmed by pressure, opinions, and distractions while silently retaining personal peace. There are no major uprisings. But restraint is power. The song knows energy conservation is a survival strategy.
Connect with Leyla Romanova on Spotify || Instagram || Facebook || Youtube
Artist Spotlight
J’mall expresses the pain of chasing someone else’s success over your own on “Unattainable”
J’mall’s latest single, “Unattainable,” expresses the pain of chasing someone else’s success over your own. The song explores the emotional void caused by constant comparison rather than motivation.
“Unattainable” is about realizing that no matter how hard one works to meet others’ expectations, the reward will never be satisfying. J’mall explores the stress of “keeping up with the Joneses” and the exhaustion of comparing yourself to standards that weren’t meant for you.
The song’s honesty resonates, the message doesn’t feel preachy or polished. It feels personal, like J’mall is sharing life lessons. The record’s quiet strength is its embrace of individuality and personal responsibility without pretending it’s easy.
Connect with J’mall on Spotify || Instagram || Soundcloud
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