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M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

M.A.G.S. RETURNS WITH EUPHORIC SINGLE “BEG”

Following the success of dream-pop banger “Choked Out,” indie artist M.A.G.S. is back with a new music video for his latest summer release, “Beg.” The track and supporting music video comes in celebration of his newly-announced debut LP, Say Things That Matter, out August 13th via ONErpm. The highly anticipated full-length project is considered the mark of personal growth in multi-instrumentalist and producer Elliott Douglas (M.A.G.S.), and will feature a total of fourteen tracks – including the latest string of retro indie-rock inspired singles; Smile,” “Sunrise,” “Choked Out and Beg.” To coincide with the full-length release, vinyl copies will be available for pre-order through Take This To Heart Records today.

Beg,” written and produced by Douglas, is a crowning achievement of the rising indie rock artist – showcasing a range of depth and growth since 2017’s self-titled release. The single ─ simply put ─ is indie-pop with an experimental twist: erupting into a euphoric celebration of emotions with brash guitar work and M.A.G.S. skating alongside the busy streets of Los Angeles. While the track pays homage to M.A.G.S.’ DIY punk roots and newfound confidence sonically ─ lyrically, the track was born from a transitional time in M.A.G.S.’ life leading to the eruption of the COVID-19 pandemic:

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“I wrote Beg while I was in Buffalo visiting my family in January 2020. At this point in my life I was actively trying to change myself and face some of my demons. I could see the results of my efforts but I was still healing from a few old wounds. I didn’t really know what was next, figuratively and literally with the pandemic about to kick in the door.

I love this song because every part is kind of its own thing, and they kinda shouldn’t work well together but somehow, they do. I wanted the dynamics of this song to be part of the narrative, with the bridge basically just being an explosion of rage and passion.” – M.A.G.S.

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M.A.G.S. is the solo moniker for Buffalo-bred, Los Angeles-based artist Elliott Douglas. His style seamlessly glides between genres ─ from funky garage to minty alt-pop ─ and hooks you in almost immediately. His universal appeal feeds his success, and it’s never at the expense of his art. Elsewhere in his blossoming catalog, songs like “Mvp” and “Hi Tops” zig-zag from visceral, gnarly heavy metal to lo-fi folk-rock, respectively; his musicianship is a marvel to witness, each entry building on the last with refreshing acrobatics.

M.A.G.S. released his first solo record in 2015, an EP titled Cellophane, and his self-titled LP arrived two years later – securing a seat amongst the most prominent indie/alt-rock artists. With his new batch of music, Douglas displayed marked growth in vocal prowess, overall musicality and lyrical bite through the release of 2020’s Lost Tapes EP.

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In May, M.A.G.S. announced he will be embarking on The Happy Fits“What Could Be Better” U.S. tour alongside snarls this Fall – tickets are available for purchase through the artist’s official website here.

M.A.G.S.’ debut album, Say Things That Matter, is set to release August 13th with leading singles “Smile.” “Sunrise,” “Choked Out” and “Beg” available for streaming everywhere. Watch the “Begmusic video on M.A.G.S. official YouTube Channel here, and pre-order Say Things That Matter in three different vinyl color variants via Take This To Heart Records here.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

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Artist Spotlight

Heliara unveils a symphony of courage in vulnerability with her new single “Cloak of Fear”

Heliara

Heliara sings with a commanding and compassionate tone in her new single, “Cloak of Fear.” This stirring pop-rock anthem dives headfirst into the shadows of their anxieties and low self-esteem while extending a hand toward hope and promoting self-discovery. The Ottawa-based singer-songwriter draws upon her extensive musical odyssey to craft this unapologetically candid yet emotive track, effectively merging vulnerability with a powerful message of hope. The song’s lyrics invite a journey of emotional release, encouraging them to trade their “cloak of fear” for something brighter.

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Musically, “Cloak of Fear” exemplifies a masterclass, in contrast, with the piano and bold guitar working together to create a fascinating interplay of light and shadow. The juxtaposition of its darker lyrical themes with an uplifting melody is striking, creating a unique sonic landscape that mirrors the journey from struggle to resilience. Heliara’s voice soars as the song builds, conveying strength and tenderness, a reminder that authenticity has power even in our most vulnerable moments.

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What sets this track apart is its sincerity. Each word feels like it’s been pulled from the pages of her diary, making “Cloak of Fear” an intimate portrayal of struggle and affirmation of transformation. It’s a celebration of the process of overcoming adversity. Heliara’s willingness to embrace the power and vulnerability within herself inspires others to do the same, pushing audiences to banish negativity, discard their insecurities, and step into their most authentic selves. “Cloak of Fear” emerges as an empowering melodic narrative imbued with an indomitable sense of optimism; it’s a reminder that regardless of the obstacles encountered, we possess the inherent strength to rise.

Cloak of Fear” by Heliara demonstrates that vulnerability can be a source of superpowers. This track is a must-listen for anyone seeking to embrace their courage and rewrite their story.

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CLICK HERE TO STREAM Heliara’s Cloak of Fear on Spotify.
CONNECT WITH Heliara | Instagram | Facebook |

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Artist Spotlight

“Wishing on a Star” by Claire Littley evokes a soulful odyssey of timeless classic dreams and optimism

Claire Littley

Breathing new life into its familiar melody, Claire Littley’s reimagining of “Wishing on a Star” transcends its origins, transforming a timeless classic into an intimate, deeply personal narrative. Written initially by Billie Rae Calvin and recording popularized by Rose Royce, this song has always been a beacon of hope and dreams. However, Littley’s version delves into uncharted emotional territory, offering a vulnerable and soulful spin that feels like a heartfelt whisper to the universe.

Claire’s vocal performance stands out the most when she starts singing. Her delivery has a distinct emotive softness, a deliberate fragility that underscores the yearning at the song’s heart. Every word feels imbued with intention as if she’s not just singing about wishes but living them, shaping an atmosphere of intimacy that draws you in and holds you close.

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Her production choices are equally thoughtful. Stripping the track to its emotional core, Littley creates a chilled, soulful arrangement that complements her vocals without overshadowing them. Delicate layers of instrumentation glide effortlessly, balancing nostalgia with innovation.

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This version is unique because Claire connects with the song’s personal yet universal themes of hope, longing, and love in a way that resonates with generations. Her interpretation taps into these emotions, making it feel as relevant today as it did when the song was first released. It reminds listeners that the idea of “Wishing on a Star” is a metaphor we all share, a quiet act of defiance against life’s challenges.

Wishing on a Star” by Claire Littley is more than a cover single; it’s a reinvention that will linger in the minds of listeners long after the final note fades, inviting everyone on a soul-stirring journey to dream and hope a little bigger. It’s proof that even the most familiar stars can shine in new and beautiful ways.

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For more information about Claire Littley, please visit [website]. 
CLICK HERE TO STREAM Claire Littley’s Wishing on a Star on Spotify.
CONNECT WITH Claire Littley | Instagram | TikTok | Facebook |

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