Interview
Meet Mandi Kitchen, a Multifaceted Music Producer and Sync Songwriter
In the ever-evolving world of music production and sync songwriting, Mandi Kitchen has made a name for herself with her exceptional talent, dedication, and passion for music. A prestigious Berklee College of Music graduate, Mandi has been playing, writing, producing, and selling music professionally since 2012. With an extensive background in various genres and a deep love for songwriting and film, Mandi has collaborated with numerous artists, producers, and directors to create musical masterpieces for various projects. In this exclusive interview, Mandi opens up about her creative process, the challenges she’s faced in her career, and her thoughts on the future of sync songwriting and music production.
Can you tell us about your background and how you got into music production?
Mandi Kitchen: I started writing music right around the time I started playing music- which, if you ask my Mom was 4 years old. I would play on the top part of the piano when she was practicing, and it would surprise her that it actually sounded good. I’ve been playing, writing, producing, and selling music professionally ever since I graduated from Berklee in 2012.
What inspired you to pursue a career in sync songwriting?
Mandi Kitchen: I am passionate about both songwriting and film. I love both mediums of artistic expression, and when the two work in sync (literally) with each other, it’s magic. I also love the writing process of making music vs. performing and sync is a medium where the song performance happens to be the song recording, which is a perfect fit for me.
Can you walk us through your creative process when composing music for a specific project?
Mandi Kitchen: Normally, I start with harmony, as that gives me an emotional basis for the specific style we’re working with. Melodies come after, and then lyrics. Though I will say there are times when a specific lyric and melody hit at the same time, as if it were that the two together were always meant to go together.
How do you approach collaborating with directors, producers, and other members of a production team?
Mandi Kitchen: Letting people express their vision is important in this industry, whether they are a director, producers, or fellow songwriters. We are all artists of some kind, so remembering that everyone needs their vision considered and heard, regardless of what role they play at the time, is critical. Being willing to give and take on certain things while never compromising on the quality of the production or the integrity of the song is the most important thing you can do with another collaborator or producer. I strive to stay flexible while also making sure my collaborations and I will yield the highest quality possible. Keeping up relationships over time (and I mean years of time!) is also a key element of success in this industry.
Can you give us an example of a particularly challenging project you worked on and how you overcame any obstacles during the process?
Mandi Kitchen: Yes! There are so many to choose from, lol. But recently, I was working on a co-write last winter, and the producer and I realized that our co-writer was going to be very rigid and request many last-minute changes to the track. It was hard and costly to accommodate the changes as the producer had a lot of other projects on the table, and we didn’t always have the time or desire to adjust to the demands. This led to having to re-book studio time, re-writing entire sections of the already written song, and inevitably became a lot pricier than I had hoped the project would end up landing. Instead of giving up on the project, I decided it would be better for everyone if I were okay with forking over a bit more money for the song in the name of getting it done and having the song produced as requested. It was a good learning experience to number one, learn about this person’s workflow, and take note for any similar future situations, and number two, realize that the extra bit of cash was less important than finishing the project we had spent countless hours of time on to everyone’s satisfaction. It’s my philosophy always to finish the song and leave everyone who worked on it satisfied with the end result.
How do you stay up to date with industry trends and technology advancements in music production?
Mandi Kitchen: Honestly, it’s partially thru listening to new releases coming out, keeping your ear to the ground listening to what’s being played in film/t.v. and commercials, and partially having a network to discuss new technology, how technology is influencing the industry and which sounds are coming to the forefront at any given time.
Can you discuss any notable projects you have worked on and what you learned from those experiences?
Mandi Kitchen: During covid time, I had the amazing opportunity to write on the Czech band “Vesna”’s new album – (check them out they’re a contestant on Eurovision this year!) We wrote a song titled “Blizenci.” The experience was super fun but also challenging as the lyrics had to be in Czech, and the lyrics were already written, so we had to write the music to match the vibe and messaging of the lyric. The other challenging aspect is that pop Czech lyrics are much more poetic and deeply written than current pop trends in the U.S., so feeling like we did them justice with the music we wrote with them was our goal, and I feel we succeeded. I would send melodic and harmonic ideas back and forth via WhatsApp or Facebook Messenger with the lead singer of the band, and over time we eventually landed on the hooks we loved. The track turned out incredible and has such an upbeat and inspiring feeling. I hope everyone who reads this will go listen to it!
How do you balance artistic expression with meeting the needs and vision of the client or production team?
Mandi Kitchen: I love writing in a lot of different genres because it challenges my creativity and skill set. With this in mind, writing music for sync is awesome because there are many occasions when you get to choose individual briefs to write to, so many different styles can come into play. But where the emotional expression tends to come out for me is usually thru the lyrical content and harmonies chosen in each song.
Can you share with us your favorite piece of music that you have created and what it means to you?
Mandi Kitchen: It’s interesting, but usually, whatever I’m working on at the moment tends to be my favorite. My first single, “Chrysalis,” in the mixing stages of production right now, is a really powerful piece for me. It’s powerful because it started as a piano solo. The way I started my professional career was as a pianist, and then with the help of the amazing GZN Music, we added electronic production to it, and the vocals and lyrics came last, the finishing touch on a very powerful piece. To me, “Chrysalis” represents what a caterpillar has to go through to become a butterfly. Having to bide your time, work on yourself, develop your colors, and wait and work more until you indeed are able to fly. To me, it feels a lot less like a traditional song and more like an art piece or composition.
What do you see as the future of sync songwriting and music production in the industry?
Mandi Kitchen: I think we’re getting to it now. Everyone who wants to can have a shot at working in sync. As long as their sound is at a standard of professionalism, they can customize and be flexible to the client’s needs. Also, AI and technology of sifting thru metadata/moods/genres of tracks is now starting to play a bigger and bigger role, and I’m sure will play more as we go. The one thing artists should do if they want to outperform is increase their versatility and abilities. Yes, I write pop music for sync, but I also orchestrate and notate parts for orchestras, can build choir parts and scores, and sell those for people to perform. Along with writing music, I teach composition and perform locally in the community. it’s giving the world value in a bigger and more creative way that is going to carry a sync or any artist to the top.
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San Sebastian shares his creative inspiration and aspiration for the new single “Again and Again” – [Exclusive Interview]
Swedish artist San Sebastian has released his second single, “Again and Again.” Known for his danceable pop sound infused with a nod to club music, San Sebastian presents a sonic vibe that resonates deeply with his audience. Drawing inspiration from notable artists like Tove Lo, Kylie Minogue, and Troye Sivan, he creates a distinctive blend of vulnerability and optimism. His latest single exemplifies a personal journey, exploring the intricacies of navigating complex emotions within a fractured relationship. Here, San Sebastian takes us behind the scenes, providing insights into the creation of “Again and Again,” detailing the production choices that shape its emotional core and outlining his future aspirations.
Questionnaire
1. Who are the band members, if any, and were there any particular artists, genres, or band’s main influences?
San Sebastian: I’m a solo artist, though I often perform with professional dancers Alicia Gjerulf and Elsa Davidsson. My musical inspiration is drawn from renowned artists such as Tove Lo, Kylie Minogue, and Troye Sivan.
2. Where was the single recorded, and who was involved in its production? Name the record label, producer, and sound engineer who mixed and mastered the song.
San Sebastian: “Again and Again” was originally written by the well-known Swedish artist Darin Zanyar and songwriters Pär Westerlund along with Petter Tarland. I worked on re-creating the track with senior producer Johan Kronlund, who also produced my debut single, “Hear Me Out.” Both singles were released under the auspices of my record label, Metronica.
3. Regarding production, what aspects of “Again and Again” caught your attention? What were some of the critical production decisions that shaped the final sound, and how did they contribute to the overall sonic quality of the track?
San Sebastian: I collaborated with the producer, Johan Kronlund, for nearly 2 years, so we have developed a good understanding and shared vision for the desired sound we aim for in my music. The goal was to turn my flaws into something optimistic, capturing a sense of future possibility by blending a melancholy message with an upbeat, danceable rhythm.
4. What inspired you to write “Again and Again”? Was there a particular ethos, music style, or events that sparked the songwriting process for this single? Were there any collaborations on writing the lyrics?
San Sebastian: The song “Again and Again” was initially composed by the famous Swedish artist Darin Zanyar and his co-writers. I immediately liked the idea of the song’s core concept; its melodies and lyrics spoke to me. The producer and I reimagined the sound to make the song reflect entirely my unique artistic identity.
5. How did you aim to take listeners on an emotional journey with the message or lyrical narrative you are trying to convey through this song? What feelings do you hope to evoke through the music so far?
San Sebastian: I want my lyrics to be honest and resonate with many people’s feelings. I try to transform my flaws into something optimistic, showing that everything has a future. I hope that people, by listening to “Again and Again,” will find pieces of their own experiences within the song’s lyrics while still perceiving this growing hope through the positive upbeat and alongside the danceable energy inherent in the production.
6. Please briefly describe the song, the E.P./Album, and the thinking behind the Project. What does “Again and Again” mean to you personally? How does it reflect your growth as an artist?
San Sebastian: The song tells the story of a broken relationship, where one person is left behind, feeling shattered and powerless. Unable and unwilling to let go, they cling to the memories of a love that once felt real and the hope that they might reunite. Despite knowing they will get hurt again, the chance to feel happiness, even briefly, makes the pain seem worthwhile. By combining vulnerable lyrics, expressive melodies, and a more positive and hopeful production, the song illustrates those who put on a positive front and hide the absolute truth.
“Again and Again” represents my second single in collaboration with Metronica. I describe my musical style as danceable pop inspired by club music. Both my debut single, “Hear Me Out,” and my recent release, “Again and Again,” follow this musical direction. My active involvement in a DJ duo also keeps my heart closely connected to the club vibe, which naturally influences my music.
7. Do you have any favorable quotes from previous reviews or specific aspects, lines, and phrases of the song that you would happily share?
San Sebastian: My previous song and debut single, “Hear Me Out,” was recognized across various blogs internationally. The fact that it was so well received is heartwarming and makes me very happy. However, if I have to highlight one thing, it would be all the positive comments regarding my vocal abilities, specifically its range and how I deliver the songs.
8. Did “Again and Again” create any standout moments or surprises that made it a memorable atmosphere or mood for you? If so, what were your biggest challenges, and how would you describe them?
San Sebastian: A memorable highlight was our spontaneous release party, which drew almost 500 attendees. It was an incredibly heartwarming experience to see how all these people adjusted their schedules and re-booked engagements, altered travel plans, and other meetings to join. I will be eternally grateful for this display of support and gift of love.
9. How do you envision performing this song live? Are there any special events, musical tours, and performances that San Sebastian’s fans should expect soon or plan to incorporate?
San Sebastian: I have actually had the opportunity to perform “Again and Again” live on stage several times with two of my professional dancers, Alicia Gjerulf and Elsa Davidsson. I hope to present “Again and Again” on more stages in the future, incorporating additional live band support from professional musicians and dancers to create an immersive experience for audiences.
10. Is there a music video planned for this single? If so, can you share any insights into its concept? How does this single fit into your future musical plans? Is it part of a larger project, like an album or an E.P.?
San Sebastian: I’m not planning to create a full music video for “Again and Again.” However, I have already created teaser videos, which I use in the release marketing and the ongoing song promotion. I have no concrete plans to release an EP that includes “Again and Again.” Instead, I am focusing on my next single, which I plan to release in early 2025.
CLICK HERE TO STREAM San Sebastian’s “Again and Again“ on Spotify.
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Indie
Interview with Free Mace
Free Mace’s new album “Better off Bitter” is releasing 7/19/24. This new album was independently produced, engineered and funded from a home studio location in Jacksonville, FL. All processes were done by Mason Thomas Staub over 3 years time. Mason sat down to answer some questions in this one-one-one interview…
Mason, your new album “Better off Bitter” is set to release on July 19th, 2024. Can you tell us about the inspiration behind this album and what themes, tones, and stories the listeners can expect?
The main inspiration behind this album is the evolution of artistry and production. Free Mace’s previous album, “Media,” was the transition into more Rock and Indie music. “Media” is a genre fusion set in a dystopian, technocratic, and bleak world, inspired by the global pandemic. As soon as “Media” released, I began drafting the early instrumentals to songs (such as Reality). Every album or EP has been a concept and “Better off Bitter” is no different. The main concept of “Better off Bitter” is being better off bitter. Over the 4 years of living in Jacksonville, FL and not being originally from there, I was the new guy in town. Because of this as well as the advantageous disposition of others involved in or surrounding the industry, I’ve faced ageism and superiority, judgment and prejudice, as well as seclusion and loneliness. Add an incredibly toxic relationship that consumed all my mental capacity for a bit (refer to the song Good Time Girl), and you get the varying emotions and experiences of “Better off Bitter.”
“Better off Bitter” describes the tone and tempo of the album, as well as mood of the songs. The goal of this album was to experiment and set a new standard against mainstream concepts, while not being so far removed from them that the music is unrecognizable. I have been describing “Better off Bitter” to people as a “Jazz Orchestra in a Pop-Punk band format.” I’m aware that this is a big claim to make, however, I’m confident that the unique sound that has been created is new and nostalgic at the same time.
You independently produced, engineered, and funded this album from your home studio in Jacksonville, FL, over three years. What were some of the biggest challenges and rewards of handling every aspect of the production process yourself?
Some of the biggest challenges were motivation, isolation, and insecurity. When doing everything yourself it requires an incredible amount of discipline and vision. There were countless times I found myself vacationing in the doldrums for extended periods with minimal creative output. The beginning of an album always begins as a peak that declines over a period until release. It’s simple and stressless to explore, create and form new ideas, expressions, and feelings. After this honeymoon-like period, then the reality hits of how much goes into the processes of production. The starting production is always hopeful and motivating, so it’s easy to dedicate double-digit hours in a studio. When you start getting to the nitty-gritty, like listening to the same 10-seconds of audio on loop thousands of times, that’s when things aren’t done as jubilantly. That would bring me back to a creative null for a bit, until I felt confident to approach things again with a fresh perspective. The isolation came out of my own doing when I chose solitude to separate myself from distractions, toxic attitudes, limiting perceptions, and peer approval. I prioritized myself and focused on what was important; the completion of “Better off Bitter.” I became more mindful in the process in regards to how I would spend my time in the doldrums. I had a new motivation that allowed me to be more realistic about what songs would make the album (originally 15 instead of 10), what the context and sound would definitively be, and when a deadline would be. After finally completing it, that’s where the insecurity set in when it comes to the acceptance of the album, “Better off Bitter.” 3 years of work is a lot of time to think about how things will be, but I’ll just have to wait and see.
\Which track on the album holds the most personal significance for you, and why? Can you give us some insight into the creative process and meaning behind that particular song?
I would say that the last track on the album, “The Heretic,” has the most significance to me because it’s the finale. This is the last song someone will hear and the last chapter to the story conveyed in “Better off Bitter.” The idea of “The Heretic” comes from the snake-oil sales in the name of religion. The concept that an individual with certainty can sell others with a promise rather than those individuals being at terms with uncertainty. I wanted to provide an image of an interaction between a salesperson and a potential customer. Eventually getting discovered for their fraudulence, the salesperson is forced to lead a vagabond life until the discovery of reinvention.
Over the course of three years, your musical style and influences might have evolved. How do you feel your sound has changed or matured from your previous work to this new album?
The previous Free Mace album, “Media,” was a transition into more up-tempo music. I would see how people would react at the concerts and the up-tempo would always have a better response from what I could tell. It’s not that the audience didn’t enjoy the slower tempo music, it was more about what their body language conveyed. I started to notice people would be involved dancing and moshing to up-tempo music more than standing still with a head bob to a slower tempo. I wanted to do an album that would capture this high energy from beginning to end, while telling a meaningful story about emotions, experiences, and ideologies. “Better off Bitter” is the highlight album of the Free Mace discography, available everywhere 7/19/2024.
As an independent artist, what advice would you give to other musicians looking to produce and release their own music without the backing of a major label?
The best advice I would give to anyone and everyone would be to always stay true to yourself, no matter what.
What are your plans following the release of “Better off Bitter”? Are there any upcoming tours, music videos, or other projects that fans can look forward to?
Following the release of “Better off Bitter,” there will be 2-3 music videos available in varying cinematic styles. Currently in the process are one animated video (Available 7/19/2024 on YouTube) and one live-action Frank Sinatra/Edgar Allen Poe inspired video. There will potentially be shows in the future, but am needed a backing band on location for performance, so if you’d like a Free Mace show where you are located and have a professional band to provide, I will see you there!