Artist Spotlight

Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’

California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.

LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.

Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.

California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.

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Album Review

Paul Terry, Aptøsrs & Cellarscape unite on bold new album “Alternative Piano Club”

Combining his three artistic alter egos, Paul Terry presents an awe-inspiring new 12-track album, “Alternative Piano Club,” written in collaboration with Aptøsrs and Cellarscape. This is an album-length voyage of music that blends acoustic, rock, and piano-driven cinematic sounds.

Torn between this complex emotional spectrum, all the while the piano remains at its core throughout. Paul Terry opens his “Memento Mori (Chromogenic Phase)” contemplatively, creating a solemn, reflective mood. Cellarscape’s “Three Years Of Roses“ is warmer, whereas Aptøsrs’ “Questionnaires“ is much more textured as a large, sculptural post-rock.

“Dave’s Theme,” written by Paul Terry, musically expands the narrative with a touch of cinematic elevation that aligns well. “We Shape The Clouds” by Cellarscape is fluffy and heart-warming, “Writers Behind The Curtain” is somber, more narrative. We are all together in “A Place We Made,” an honest, intimate, emotionally grounded space.

The project contains vocal warmth and cultural depth in the song “This Is My Home“ by Silas Miami & Lana Crowster. Proceeding in a totally different direction is the stronger emotional clarity of Paul Terry’s acoustic storytelling on “Any Time You Want To Fly” and “No Sleep Has Come.” Cellarscape presents a wide, spacious atmospheric moment in “Cygnus,” while Aptøsrs ends with “Rust Mountain (Monochrome Piano Version),” a simple gem that brings the project full circle.

The mixing of Sam Okell and Adam Noble, the mastering of Alex Wharton and Robin Schmidt have, in many ways, brought their polish to it while still making it feel human. “Alternative Piano Club” is a work entity, where three musical personalities met and talk mind in the same emotional language.

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Artist Spotlight

LAST ALEX! balances precision and pulse on the electrifying track “Plus 1”

LAST ALEX!, a Chicago-based artist and producer, comes out with “Plus 1,” a high-energy release that combines technical prowess with an undeniable melodic instinct.

LAST ALEX! puts both craftsmanship and creativity on display here. The song’s strength lies in its balance, in detailed execution without sacrificing feeling, and in complexity without losing momentum.

LAST ALEX! doesn’t fully lean into the cold technique or loose emotion, but finds the sweet spot where skill and soul meet. This yields a polished, vibrant, and musically confident track.

Connect with LAST ALEX! on Spotify