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Premiere: Oakland Artist LOUIZA Dives Into Technology’s Lasting Impact With New EP ‘On, Off’

California native and indie pop singer-songwriter LOUIZA released her next project, On, Off the EP, on June 26. The songs on the EP wrestle with the role of technology in everyday life. “In some ways, devices like our mobile phones, computers and the internet provide us with the feeling that we hold an on, off switch,” says LOUIZA. She says the longer humans depend on technologies for aiding in things like DNA testing for predicting the health of offspring, the deeper we dive into blurring the line between who – or what – holds the “on, off switch.” Working with her co-creator, Jamie, LOUIZA found herself inspired to venture beyond the normal analog sound and test out more drum tracks and samples.

 

LOUIZA’s sound is best described as a charismatic blend of jazz and electro-pop with an underlying hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. On, Off takes on a more dark prism, metallic rainbow mental stimulation that entices listeners to dive into the messages while sitting above the clouds on the tracks’ playfully seductive qualities. The fact that LOUIZA finds strength in visuals comes as no surprise as her music is elegantly vibrant in a way that can transform the space in which it’s playing.

Tracks on the EP ride between conversations about dating apps to twisted romance under surveillance to a child’s colorful view of themself. Along with the On, Off she will be releasing a single called “Anomie,” a dark-pop track that alludes to society’s relationship with social media. The music video for the single will debut during her July 9 EP release party. Fans can stream On, Off on all major streaming platforms as well as watch the “Anomie” music video on Youtube on June 26.

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California native LOUIZA is one of indie music’s best rising pop singer-songwriters. Acclaimed by top music tastemakers like Billboard, The Line of Best Fit, and The Deli SF, she’s at the forefront of music innovation and discovery. Her sound is best described as a charismatic blend of jazz and electro-pop with an underlining hint of alternative rock. Vocally, she’s inspired by legends like Joni Mitchell and Kurt Cobain, who she’s been highly compared to by fans and media. While she maintains a distinctly pop backbone, LOUIZA plays around with fresh concepts for each new project. Fans should look forward to her upcoming releases including her single “Anomie,” set to release June 4th and her On, Off EP, out on all major streaming platforms June 26.

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Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

Artist Spotlight

Atmo Nura creates lasting emotion from fading memories in “Last Real Song”

Atmo Nura

Atmo Nura releases “Last Real Song,” which brings a deeply emotional experience. A song that explores the memories, voices, and emotions that won’t go away, even as time passes. Against the glow of a motel and the endless sunsets of summer, the song gently blurs the lines between yesterday and today, creating a reflective mood that is both cinematic and intimate. It’s a thoughtful piece that asks listeners to sit with each emotion, not speed through it.

The production supports that vision with lovely drums, a steady beat, and chilly hi-hats that keep a calm, compelling momentum going throughout. Every instrumental layer is in service to the storytelling, never overpowering it, so that the emotions are always at the forefront. It is in the development of the song with the lines, “This is the last real song” and “you don’t hear it with your ears, you feel it with your soul,” that the message seeps in organically into the listener’s imagination, further cementing the song’s reflective nature.

“Last Real Song,” written, performed, and envisioned entirely by Atmo Nura, is an artistic statement borne out of emotion and atmosphere. It’s a listening experience that resonates long after the final note, leaving a lasting emotional impression, thanks to a judicious mix of evocative imagery, heartfelt storytelling, and understated production.

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Artist Spotlight

Kae Sera lights up the night with irresistible emotion on latest release “THE MOON”

Kae Sera

Kae Sera is back with a fresh take on “THE MOON,” reimagining her most-streamed original as a late-night summer house anthem that feels intimate and expansive at the same time. The sultry vocals are based on a moody atmosphere and a sense of understated confidence that allows every musical detail to breathe. The fluid production makes for an inviting place where emotion and rhythm can flow together easily. This rework feels both familiar and fresh.

From the snap of the opening kick and the tight percussion to the cool chord progression, the production lays down a hypnotic pulse that gently pulls the listener into the song’s orbit. The performance immediately grabs the audience with opening lines such as “you wanna know my story” and “my words are expensive and they are not for sale” and uses subtle expression rather than excess. The track glows naturally late at night, thanks to the contrast between its muted instrumentation and expressive vocals.

“THE MOON” is particularly memorable for its combination of dancefloor appeal and emotional depth. The rhythm is house-inspired, but it never detracts from the reflective mood, and everything adds up to a complete listening experience. Kae Sera takes a much-loved original and turns it into something new, sophisticated, and emotionally resonant, delivering an album that stays with you long after the music ends.

Connect with Kae Sera on Spotify || Instagram || Facebook

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