Story

Snoop Dogg’s “Drop It Like It’s Hot” Used For DNC Mail-In Voting Campaign

I had a friend of mine that would often call Snoop Dogg a sell-out. Not for any other reason except for Snoop’s ascent into mainstream stardom. From working with Katy Perry to cheffin’ up with Martha Stewart, Snoop Dogg’s found his way into the homes of middle America without compromising his rap persona. In fact, he’s been using it to his advantage.

Matt Winkelmeyer/Getty Images

As we approach a crucial election, Snoop Dogg has transformed hit 2004 hit into a campaign for mail-in voting. “Drop It Like It’s Hot” is now the soundtrack to a new voting campaign called “Drop It In The Box” encouraging his fans and Americans to exercise their right to vote through the mail-in option.

“This is the most important election of our lifetimes and it’s my first time voting,” Snoop Dogg said in a press release about the DNC-approved commercial. “We need every single American to get out there and vote. It’s time for y’all to drop those ballots like they’re hot — in your local drop box. Vote early and let ‘em know our voices will be heard!”

Snoop Dogg is among the many who’ve expressed their disdain for President Trump, though he’s never actually voted. The rapper revealed in an interview with Big Boy earlier this year that he would be casting his vote for the first time in his life after assuming his criminal record prevented him from exercising his constitutional right.

“I ain’t never voted a day in my life, but this year I think I’mma get out and vote because I can’t stand to see this punk in office one more year,” he said back in June. “For many years, they had me brainwashed thinking that you couldn’t vote ’cause you had a criminal record. I didn’t know that. My record’s been expunged, so now I can vote.”

Check out the commercial below.

Tweet LinkedIn PinShares0

Story

ReeToxA confronts the past with truth on “HMAS CERBERUS”

“HMAS CERBERUS,” ReeToxA’s new single, is a raw, very personal song about his life experiences. The song sounds like Oz rock from the 1990s, and modern alternative and grunge. It sounds brave and familiar at the same time, like a truth kept secret for a long time.

“HMAS CERBERUS” is based on a true story from Jason McKee’s life, and it shows how his ten years in the Navy changed him and how they still do. The song bravely speaks to the emotional toll of service, including alcoholism and mental stress, sincerely.

The poem is what makes the single stand out. The writing is brilliant and stays smart, and it’s hard without being preachy. The singer got the idea for the song when he saw four seasons in one day at a beer garden in Melbourne. It connects the sudden change in the weather to a life that is constantly changing and hiding how you feel. It’s a potent metaphor for a mind that finally stops long enough to figure out where the damage started.

The song “HMAS CERBERUS” is both intense and at the same time. It makes you think, but it’s also surprisingly easy to dance to, which shows that dark themes don’t have to be sad music. The song is both interesting and challenging to listen to because of the gritty guitars and rock base. In a sea of safe releases, ReeToxA stands out as honest, raw, uncomfortable, and necessary. “HMAS CERBERUS” is a brave meditation that stays with you for a long.time

Connect with ReeToxA on Instagram | Facebook |

Tweet LinkedIn PinShares0

Story

Kieran James Honors Memory with “Part of the Grind”

Singer-songwriter Kieran James delivers a devastating new single with “Part of the Grind,” a track to tackle the tangled emotions behind loss and memory. A love letter penned to a close friend who faced severe cognitive decline, the song’s emotional heft feels universal yet heartbreakingly personal.

Set to delicate instrumentation and achingly sung vocals, “Part of the Grind” is both a lament and an honoring, a means of remembering while addressing the unavoidable cost of time and illness. His voice floats, leaving room for silence and the long pauses that so often come with grief. But in that silence, there is warmth as well, a refusal to let memory be totally extinguished.

Resilience is also implied in the song’s title, a reminder that even in heartbreak, life goes on and holding the memory of someone stays with the rhythm of everyday living. it’s an anthem for anyone who has ever looked on witnessing decline, mixed sorrow with love.

In Kieran James’s “Part of the Grind,” we hear music as well as go behind it. He gives us room feel, to mourn, and to honor. In the process, he turns private pain into something achingly universal, a song for everyone who has either loved or lost.