Interview
SpenDoe – An Interview with the Rising Sensation
Hailing from Santa Cruz, California, is no other person than SpenDoe fast-rising rap artist, who is rising the ladder of success very quickly. We brief and quick had an interview with the Rare Soul and Brilliant Rap artist, that will help you know more about him.
1.Can you tell us a story about what brought you to this specific career path?
SpenDoe: I’ve always enjoyed music; as far back as I can remember. In regards to songwriting, rapping, and performing, I began to develop this interest at the age of 12. I had a great deal to say then, as I do now. I decided that I wanted to be an artist. I wanted to be a versatile artist. I wanted that International appeal.
I would often associate with people older than I was, and a few of them were already established rap artists in the bay area. I guess you could say I admired certain qualities of those people. They were my influences alongside bigger names in rap music such as Dr. Dre, Ice Cube, Eazy-E, DJ Quik, Master P, C-BO, Pete Rock & CL Smooth, etc. I actually began rapping over DJ Quik’s Quik Groove Instrumentals. On each of his albums, DJ Quik would have an Instrumental track. I would freestyle o them and even write songs.
2.Can you share the most interesting story that happened to you since you started this career?
SpenDoe: Some years back, I met a guy through a mutual acquaintance. We happened to be sitting in the same car, talking about music and random topics. Little did I know, this guy was a 2x platinum rap artist from the mid-’90s. I remember going home, and trying to find this artist’s music. Sure enough, I knew exactly who he was, only I didn’t know the name of the rapper who made the song. I did know that the song was very popular, as I’d heard the song on the radio and blaring from car stereos in the past. The song was a bit before my time, so that’s why I wasn’t too familiar with it. We continued to keep in contact and kicked it a bit over the years.
More recently, I was contacted by an Australian hip-hop producer to feature on a song he was putting together. I did the feature, but really had no idea who else was going to be on the track with me. It turns out the other feature was Los Angeles rapper Baby S!
3.Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?
SpenDoe: While recording my very first song in a recording studio, I said “prefife” instead of “precise.” Everybody in the studio began to laugh uncontrollably. It was actually really funny. Most of the guys laughing had been extremely lifted, so I can see why they were laughing. I was a teenager recording with grown adults. Everybody misses a word here and there or mispronounces something.
4.What are some of the most interesting or exciting projects you are working on now?
SpenDoe: I’m presently working on a project titled “Contemporary Vintage” and I’m truly excited about it. In the studio, I’m working with different sounds, and experimenting. I love mixing old with new. I’m young, but many people refer to me as being an “old soul.” I’ve always been drawn to music and styles from previous eras of pop culture. I’m presently working with frequent collaborator Sureet Sandhu who produced “High Tide” and my longtime producer/engineer DJ ULTIM8M. DJ ULTIM8M produced my single “Changing Lanes.” If you listen to those tracks, you might get an idea of where we are headed with the music.
5.Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?
SpenDoe: I’ve crossed paths with people from all walks of life. Years back, I met a homeless man who to my surprise had been a famous reggae artist of the ’70s and ’80s. I didn’t have much to offer him, in regards to getting him back on his feet again, permanently. We did go out for breakfast, I gave him a few dollars, and I booked a studio session for us in the south bay. He had an insane story about his life, and all he’d gone through. Despite his situation with being homeless, he was in great spirits considering how his life had been over the years. This man was in his 60’s and was a real Rastafarian. On the way to the studio, he begins to roll a joint in my car. I figured he’d wait until we got to the recording studio. This dude lights up in my car, and there’s a highway patrol driving next to us, side by side.
I’ve also met Won-G the Haiti Boy in Los Angeles. He had a great vibe. The conversation was genuine, and if you needed some direction, he’d tell you to reach out and holler. He was pretty down to earth, and respectful. Coming from a different atmosphere where people weren’t so welcoming, I admit I was taken back by this. He seemed like a great guy, who later ran into my good friend Kaoz at an awards show in Las Vegas, extending his hand as well. I’d love to get back in contact with Won-G when the time is right.
6.Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”?
SpenDoe: Be yourself, and don’t go chasing every trend that people gravitate towards. Embrace being you. Don’t get discouraged if people in your surrounding area aren’t catching onto your music. Your market might be somewhere else. Don’t get caught up on the “hamster wheel” as you will surely experience burnout. Utilize the internet, as there is so much to learn about the music industry and everything you need to reach some level of success.
7.You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure?
SpenDoe: Never be afraid to fail. I like to refer to it as “learn, never lose” by taking a loss as a learning experience. Truly, you are gaining something. Look at it this way. Nobody is perfect. Everybody has made some sort of mistake. There is no easy street to get you into the music industry. I strongly believe that the frustration many experiences is actually what keeps them from pressing forward to achieve their goals. That alone can be a deterrent. Some will give up, not realizing how close they are to making it. This alone fuels my desire to reach success.
8.Can you share with our readers any self-care routines, practices, or treatments that you do to help your body, mind, or heart to thrive? Kindly share a story or an example for each.
SpenDoe: Remove all negativity from your life. Don’t entertain it. If you can’t be around good people, don’t be around anyone. Set boundaries with others in life. Learn to enjoy your own company. Create a balance with everything you do. I grew up a certain way, but that was due to the lack of education my family had about health, and overall wellness. I read a lot, and go around people from different cultures. I now try to consume foods that help the mind, body, and soul. Watch your caffeine intake. Limit alcoholic beverages, if you consume. I’m a big fan of green tea, in moderation. I learned about the health benefits of tea through my travels. I frequent Chinatown, SF, and other places. I embrace the culture. People and negative things can throw off your vibe, ultimately stunting your potential to grow and have that creative spirit.
- What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.
SpenDoe: I wish someone would have pulled me aside early on, and explained the music industry to me. I wish someone would have told me about copyrights, publishing, how to get established, and how my recordings were supposed to sound, quality-wise. Feady Crocka at Done Deal Digital says he’s my best sparring partner. He’s right. He uses his knowledge and experience in the entertainment world to help me succeed, and become a better artist. He show’s me things I may not have fully realized had they not been pointed out. Not everybody wants to see you succeed, and will sometimes withhold information from you, or send you in the wrong direction intentionally.
10.Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?
“Dreams without goals remain dreams.” Denzel Washington
You can dream, but you must take action. If you don’t put one foot in front of the other, you will go nowhere. If you want something, go for it. Set an action plan. I have daily goals, weekly goals, and monthly goals. To break things down further, I have hourly goals and minute goals. There aren’t enough hours in the day. I do everything I can, that’s humanly possible to reach my goals. I have deadlines to meet. I have release dates; I have press kits, emails to respond to, social media to manage, etc. Being an independent artist, I don’t have the resources of a major label. I don’t have people to get things done for me. I also have to find my balance and regroup.
11.None of us can achieve success without some help along the way. Is there a particular person who you are grateful towards who helped get you to where you are? Can you share a story about that?
SpenDoe: First off, GOD put me in a position to do the things I do. The people, who have entered my life at certain points, helped me take things further. I was forced to move around a lot, early on. There is a producer by the name of Shane Roth, who made my very first song ever! There is Maniak, my former producer who passed away. There is my longtime producer/engineer DJ ULTIM8M, and he wears multiple hats in the studio, allowing me to deliver music to the world once he’s done with it. There is Feady Crocka, who gave me step-by-step instructions on securing my music rights and getting in contact with the rights societies to establish myself as a legitimate recording artist.
12.You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂
SpenDoe: I would create a movement that genuinely uplifts others, putting people in a position to win, and be successful in life. No strings attached, and no schemes. We should be genuinely helping others, and in return, they invest some of their time to help others, and so forth. Whether it is about music, business, life, etc… Let’s build!
13.We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might see this. 🙂
SpenDoe: I’d love to be able to sit down with J. Prince of Rap-A-Lot Records one day. I’d love to be able to sit down and learn anything, and everything that man has to offer about music and life.
I look at his position in the music industry. He’s been around for many moons. I see the way he handles himself, and I respect everything he has brought to the table. He is truly a great man and thinks before he speaks.
14 How can our readers follow you online?
SpenDoe: Readers can follow me on all social media/music platforms, literally.
I also have a website www.SpenDoe.com Twitter/Instagram: @spendoemusic and my linktree has everything else: https://linktr.ee/s
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San Sebastian shares his creative inspiration and aspiration for the new single “Again and Again” – [Exclusive Interview]
Swedish artist San Sebastian has released his second single, “Again and Again.” Known for his danceable pop sound infused with a nod to club music, San Sebastian presents a sonic vibe that resonates deeply with his audience. Drawing inspiration from notable artists like Tove Lo, Kylie Minogue, and Troye Sivan, he creates a distinctive blend of vulnerability and optimism. His latest single exemplifies a personal journey, exploring the intricacies of navigating complex emotions within a fractured relationship. Here, San Sebastian takes us behind the scenes, providing insights into the creation of “Again and Again,” detailing the production choices that shape its emotional core and outlining his future aspirations.
Questionnaire
1. Who are the band members, if any, and were there any particular artists, genres, or band’s main influences?
San Sebastian: I’m a solo artist, though I often perform with professional dancers Alicia Gjerulf and Elsa Davidsson. My musical inspiration is drawn from renowned artists such as Tove Lo, Kylie Minogue, and Troye Sivan.
2. Where was the single recorded, and who was involved in its production? Name the record label, producer, and sound engineer who mixed and mastered the song.
San Sebastian: “Again and Again” was originally written by the well-known Swedish artist Darin Zanyar and songwriters Pär Westerlund along with Petter Tarland. I worked on re-creating the track with senior producer Johan Kronlund, who also produced my debut single, “Hear Me Out.” Both singles were released under the auspices of my record label, Metronica.
3. Regarding production, what aspects of “Again and Again” caught your attention? What were some of the critical production decisions that shaped the final sound, and how did they contribute to the overall sonic quality of the track?
San Sebastian: I collaborated with the producer, Johan Kronlund, for nearly 2 years, so we have developed a good understanding and shared vision for the desired sound we aim for in my music. The goal was to turn my flaws into something optimistic, capturing a sense of future possibility by blending a melancholy message with an upbeat, danceable rhythm.
4. What inspired you to write “Again and Again”? Was there a particular ethos, music style, or events that sparked the songwriting process for this single? Were there any collaborations on writing the lyrics?
San Sebastian: The song “Again and Again” was initially composed by the famous Swedish artist Darin Zanyar and his co-writers. I immediately liked the idea of the song’s core concept; its melodies and lyrics spoke to me. The producer and I reimagined the sound to make the song reflect entirely my unique artistic identity.
5. How did you aim to take listeners on an emotional journey with the message or lyrical narrative you are trying to convey through this song? What feelings do you hope to evoke through the music so far?
San Sebastian: I want my lyrics to be honest and resonate with many people’s feelings. I try to transform my flaws into something optimistic, showing that everything has a future. I hope that people, by listening to “Again and Again,” will find pieces of their own experiences within the song’s lyrics while still perceiving this growing hope through the positive upbeat and alongside the danceable energy inherent in the production.
6. Please briefly describe the song, the E.P./Album, and the thinking behind the Project. What does “Again and Again” mean to you personally? How does it reflect your growth as an artist?
San Sebastian: The song tells the story of a broken relationship, where one person is left behind, feeling shattered and powerless. Unable and unwilling to let go, they cling to the memories of a love that once felt real and the hope that they might reunite. Despite knowing they will get hurt again, the chance to feel happiness, even briefly, makes the pain seem worthwhile. By combining vulnerable lyrics, expressive melodies, and a more positive and hopeful production, the song illustrates those who put on a positive front and hide the absolute truth.
“Again and Again” represents my second single in collaboration with Metronica. I describe my musical style as danceable pop inspired by club music. Both my debut single, “Hear Me Out,” and my recent release, “Again and Again,” follow this musical direction. My active involvement in a DJ duo also keeps my heart closely connected to the club vibe, which naturally influences my music.
7. Do you have any favorable quotes from previous reviews or specific aspects, lines, and phrases of the song that you would happily share?
San Sebastian: My previous song and debut single, “Hear Me Out,” was recognized across various blogs internationally. The fact that it was so well received is heartwarming and makes me very happy. However, if I have to highlight one thing, it would be all the positive comments regarding my vocal abilities, specifically its range and how I deliver the songs.
8. Did “Again and Again” create any standout moments or surprises that made it a memorable atmosphere or mood for you? If so, what were your biggest challenges, and how would you describe them?
San Sebastian: A memorable highlight was our spontaneous release party, which drew almost 500 attendees. It was an incredibly heartwarming experience to see how all these people adjusted their schedules and re-booked engagements, altered travel plans, and other meetings to join. I will be eternally grateful for this display of support and gift of love.
9. How do you envision performing this song live? Are there any special events, musical tours, and performances that San Sebastian’s fans should expect soon or plan to incorporate?
San Sebastian: I have actually had the opportunity to perform “Again and Again” live on stage several times with two of my professional dancers, Alicia Gjerulf and Elsa Davidsson. I hope to present “Again and Again” on more stages in the future, incorporating additional live band support from professional musicians and dancers to create an immersive experience for audiences.
10. Is there a music video planned for this single? If so, can you share any insights into its concept? How does this single fit into your future musical plans? Is it part of a larger project, like an album or an E.P.?
San Sebastian: I’m not planning to create a full music video for “Again and Again.” However, I have already created teaser videos, which I use in the release marketing and the ongoing song promotion. I have no concrete plans to release an EP that includes “Again and Again.” Instead, I am focusing on my next single, which I plan to release in early 2025.
CLICK HERE TO STREAM San Sebastian’s “Again and Again“ on Spotify.
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Indie
Interview with Free Mace
Free Mace’s new album “Better off Bitter” is releasing 7/19/24. This new album was independently produced, engineered and funded from a home studio location in Jacksonville, FL. All processes were done by Mason Thomas Staub over 3 years time. Mason sat down to answer some questions in this one-one-one interview…
Mason, your new album “Better off Bitter” is set to release on July 19th, 2024. Can you tell us about the inspiration behind this album and what themes, tones, and stories the listeners can expect?
The main inspiration behind this album is the evolution of artistry and production. Free Mace’s previous album, “Media,” was the transition into more Rock and Indie music. “Media” is a genre fusion set in a dystopian, technocratic, and bleak world, inspired by the global pandemic. As soon as “Media” released, I began drafting the early instrumentals to songs (such as Reality). Every album or EP has been a concept and “Better off Bitter” is no different. The main concept of “Better off Bitter” is being better off bitter. Over the 4 years of living in Jacksonville, FL and not being originally from there, I was the new guy in town. Because of this as well as the advantageous disposition of others involved in or surrounding the industry, I’ve faced ageism and superiority, judgment and prejudice, as well as seclusion and loneliness. Add an incredibly toxic relationship that consumed all my mental capacity for a bit (refer to the song Good Time Girl), and you get the varying emotions and experiences of “Better off Bitter.”
“Better off Bitter” describes the tone and tempo of the album, as well as mood of the songs. The goal of this album was to experiment and set a new standard against mainstream concepts, while not being so far removed from them that the music is unrecognizable. I have been describing “Better off Bitter” to people as a “Jazz Orchestra in a Pop-Punk band format.” I’m aware that this is a big claim to make, however, I’m confident that the unique sound that has been created is new and nostalgic at the same time.
You independently produced, engineered, and funded this album from your home studio in Jacksonville, FL, over three years. What were some of the biggest challenges and rewards of handling every aspect of the production process yourself?
Some of the biggest challenges were motivation, isolation, and insecurity. When doing everything yourself it requires an incredible amount of discipline and vision. There were countless times I found myself vacationing in the doldrums for extended periods with minimal creative output. The beginning of an album always begins as a peak that declines over a period until release. It’s simple and stressless to explore, create and form new ideas, expressions, and feelings. After this honeymoon-like period, then the reality hits of how much goes into the processes of production. The starting production is always hopeful and motivating, so it’s easy to dedicate double-digit hours in a studio. When you start getting to the nitty-gritty, like listening to the same 10-seconds of audio on loop thousands of times, that’s when things aren’t done as jubilantly. That would bring me back to a creative null for a bit, until I felt confident to approach things again with a fresh perspective. The isolation came out of my own doing when I chose solitude to separate myself from distractions, toxic attitudes, limiting perceptions, and peer approval. I prioritized myself and focused on what was important; the completion of “Better off Bitter.” I became more mindful in the process in regards to how I would spend my time in the doldrums. I had a new motivation that allowed me to be more realistic about what songs would make the album (originally 15 instead of 10), what the context and sound would definitively be, and when a deadline would be. After finally completing it, that’s where the insecurity set in when it comes to the acceptance of the album, “Better off Bitter.” 3 years of work is a lot of time to think about how things will be, but I’ll just have to wait and see.
\Which track on the album holds the most personal significance for you, and why? Can you give us some insight into the creative process and meaning behind that particular song?
I would say that the last track on the album, “The Heretic,” has the most significance to me because it’s the finale. This is the last song someone will hear and the last chapter to the story conveyed in “Better off Bitter.” The idea of “The Heretic” comes from the snake-oil sales in the name of religion. The concept that an individual with certainty can sell others with a promise rather than those individuals being at terms with uncertainty. I wanted to provide an image of an interaction between a salesperson and a potential customer. Eventually getting discovered for their fraudulence, the salesperson is forced to lead a vagabond life until the discovery of reinvention.
Over the course of three years, your musical style and influences might have evolved. How do you feel your sound has changed or matured from your previous work to this new album?
The previous Free Mace album, “Media,” was a transition into more up-tempo music. I would see how people would react at the concerts and the up-tempo would always have a better response from what I could tell. It’s not that the audience didn’t enjoy the slower tempo music, it was more about what their body language conveyed. I started to notice people would be involved dancing and moshing to up-tempo music more than standing still with a head bob to a slower tempo. I wanted to do an album that would capture this high energy from beginning to end, while telling a meaningful story about emotions, experiences, and ideologies. “Better off Bitter” is the highlight album of the Free Mace discography, available everywhere 7/19/2024.
As an independent artist, what advice would you give to other musicians looking to produce and release their own music without the backing of a major label?
The best advice I would give to anyone and everyone would be to always stay true to yourself, no matter what.
What are your plans following the release of “Better off Bitter”? Are there any upcoming tours, music videos, or other projects that fans can look forward to?
Following the release of “Better off Bitter,” there will be 2-3 music videos available in varying cinematic styles. Currently in the process are one animated video (Available 7/19/2024 on YouTube) and one live-action Frank Sinatra/Edgar Allen Poe inspired video. There will potentially be shows in the future, but am needed a backing band on location for performance, so if you’d like a Free Mace show where you are located and have a professional band to provide, I will see you there!