Music
2 Chainz Names Himself The ‘Southside Hov’ In A Reflective Video
The visual follows the release of the rapper’s ‘So Help Me God’ album. …
2 Chainz released his anticipated album So Help Me God last week, which boasted features from the likes of Kanye West, Mulatto, and more. Despite not securing a verse from Jay-Z on the record, 2 Chainz paid homage to the rapper by sampling his Reasonable Doubt track “Feelin’ It” for his song “Southside Hov.” Now, 2 Chainz is celebrating his album’s release with a reflective video alongside the track.
The flashy black-and-white visual positions 2 Chainz in front of two Teslas while rapping about his beginnings. “I’m from the Southside where it’s lukewarm / where n****s set you up for robbery and help you look for ‘em / I’ve been a stepper, I walk around with my own shoehorn / This type of flow, I give the opposition goosebumps,” he raps.
Ahead of his visual’s release, 2 Chainz told The Breakfast Club that he sent Jay-Z the video after filming it. “Me and Hov cool so I sent him the video when I did it just to show him the angle that I wasn’t trying to be him,” he said. “But since it was a Hov sample and the things that I was talking about in the song was some Hov stuff, so I named it ‘Southside Hov.’ He was like, ‘I’m humbled by it.’ It was a cool back-and-forth we had.”
While the rapper said Hov was cool with the video, 2 Chainz has since given up on trying to collaborate with him. “As far as trying to get him on something, yes I’ve given up on that part,” 2 Chainz said. “I don’t like rejection. I got this little mental thing, people that I deal with don’t even know this, where I might ask somebody something three times over my whole life and secretly, after the third time, I won’t ever probably ask again.”
#SoHelpMeGod x @2Chainz pic.twitter.com/CydlVtETcK
— The Breakfast Club (@breakfastclubam) November 13, 2020
Watch 2 Chainz’s “Southside Hov” video above.
So Help Me God is out now via Def Jam/Universal. Get it here.
Artist Spotlight
Kay Onishi unveils three pennies, many truths on latest release “THREE PENNIES A STREAM”
KAY ONISHI‘s latest release, “THREE PENNIES A STREAM” is a fearless, satirical single that reveals the realities of today’s music industry, taking the frustrations of independent artistry and turning it into a bold, memorable statement. The track is as witty as it is thought-provoking, pointing out the disparity between creative effort and monetary reward in the streaming age.
The song starts with an unforgettable hook, “Three pennies a stream,” and immediately grabs the listener’s attention while delivering a message that many creators will recognize. But beyond the catchy phrase, there is a deeper commentary on the reality many artists face: working endlessly to create, promote, market, perform, and stay relevant, only to be paid a pittance in return.
It’s not just bitterly delivering its message; it’s embracing satire as a powerful storytelling tool. The playful tone allows the song’s criticism to come across naturally, creating an engaging listening experience that remains entertaining without losing its purpose. It’s smart, self-aware, and refreshingly honest.
Kay Onishi does a good job of turning a complex issue into an accessible, memorable, conversation-starting record that lasts well after it ends. “THREE PENNIES A STREAM” is an important reflection on the modern creative landscape and an entertaining release with its biting lyrics, infectious hook, and fearless perspective.
Artist Spotlight
loveoleglove unveils few said lines can leave the loudest silence on latest release “One Word”
loveoleglove brings an emotional punch with the release of “One Word,” a single that proves how fragile even the strongest connections can be. The song is inspired by a real emotional moment, and it deals with the painful realization that sometimes it only takes one wrong word to break something beautiful, leaving behind silence, distance, and unanswered emotions.
Rather than just telling a story, “One Word” throws the listener into the emotional aftermath of conflict. Each lyric feels immediate and honest, capturing the emptiness and tension that lingers long after the damage has already been done. It’s a universal notion that strikes a chord with anyone who has felt the painful weight of words spoken in the heat of the moment.
The production is musically correct with the emotional narration. Cinematic electronic textures build a wide atmosphere, and deep melodic layers unfold slowly, letting the emotions breathe naturally. The song isn’t in a hurry to get to its climax, taking its time and building in intensity before finally offering a release that doesn’t seem forced, but earned.
“One Word” reminds us that words can have a lasting impact, and sometimes the deepest wounds come without warning. Through expressive songwriting and immersive production, loveoleglove transforms a universal emotional experience into a compelling musical journey that stays with you long after its last note.
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