Music
2 Chainz Names Himself The ‘Southside Hov’ In A Reflective Video
The visual follows the release of the rapper’s ‘So Help Me God’ album. …
2 Chainz released his anticipated album So Help Me God last week, which boasted features from the likes of Kanye West, Mulatto, and more. Despite not securing a verse from Jay-Z on the record, 2 Chainz paid homage to the rapper by sampling his Reasonable Doubt track “Feelin’ It” for his song “Southside Hov.” Now, 2 Chainz is celebrating his album’s release with a reflective video alongside the track.
The flashy black-and-white visual positions 2 Chainz in front of two Teslas while rapping about his beginnings. “I’m from the Southside where it’s lukewarm / where n****s set you up for robbery and help you look for ‘em / I’ve been a stepper, I walk around with my own shoehorn / This type of flow, I give the opposition goosebumps,” he raps.
Ahead of his visual’s release, 2 Chainz told The Breakfast Club that he sent Jay-Z the video after filming it. “Me and Hov cool so I sent him the video when I did it just to show him the angle that I wasn’t trying to be him,” he said. “But since it was a Hov sample and the things that I was talking about in the song was some Hov stuff, so I named it ‘Southside Hov.’ He was like, ‘I’m humbled by it.’ It was a cool back-and-forth we had.”
While the rapper said Hov was cool with the video, 2 Chainz has since given up on trying to collaborate with him. “As far as trying to get him on something, yes I’ve given up on that part,” 2 Chainz said. “I don’t like rejection. I got this little mental thing, people that I deal with don’t even know this, where I might ask somebody something three times over my whole life and secretly, after the third time, I won’t ever probably ask again.”
#SoHelpMeGod x @2Chainz pic.twitter.com/CydlVtETcK
— The Breakfast Club (@breakfastclubam) November 13, 2020
Watch 2 Chainz’s “Southside Hov” video above.
So Help Me God is out now via Def Jam/Universal. Get it here.
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The electrifying new single, “Hold On Tight,” strum by The Project, is a thrilling dive into anthemic rock charm with a catchy pop twist that grabs listeners’ attention. Led by the mastermind of the Cali-rock veteran, James Davis, the band delivers a high-octane track that feels like a passionate love letter to the best of the 80s rock anthems with a modern pop twist that keeps it fresh. Davis, known for his scorching guitar riffs as lead guitarist since his days with ‘Shameless,’ amps the intensity, proving his back more robust and versatile. This one’s worth holding on to come from the heart of a supergroup built on pure talent and chemistry.
“Hold On Tight” has a palpable energy that sets it apart, allowing it to maintain its grit and sleek melodic sound. The razor-sharp guitar riffs, courtesy of producer Dennis Hill’s expert production, punch through the mix with just the right amount of swagger. Jeff Plant’s powerhouse vocals give the song a bold edge, pushing the lyrics with conviction as they echo through the chorus filled with imagery of seizing the moment that channels a sense of urgency like a final call to brace yourself for life’s wild ride. It’s fast, it’s loud, and it’s unapologetically anthemic.
Teaming up with Erik Ferentinos and the heavy-hitting Arron Rossi on drums, The Project has created a nostalgic atmosphere for Davis’ longtime fans and the new generation, honoring the roots that made him a Southern California rock staple while driving headfirst into a sonic time machine of the future. Fans of classic rock and pop will find a lot to love here. The Project’s metallic edge, blended with pop sensibility, makes “Hold On Tight” an exciting listen and the perfect companion for your next road trip. Just be sure to buckle up and lose yourself in the sound soaring in true stadium-rock fashion. It will be a thrilling ride.
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