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2 Chainz Names Himself The ‘Southside Hov’ In A Reflective Video

The visual follows the release of the rapper’s ‘So Help Me God’ album. …

2 Chainz released his anticipated album So Help Me God last week, which boasted features from the likes of Kanye West, Mulatto, and more. Despite not securing a verse from Jay-Z on the record, 2 Chainz paid homage to the rapper by sampling his Reasonable Doubt track “Feelin’ It” for his song “Southside Hov.” Now, 2 Chainz is celebrating his album’s release with a reflective video alongside the track.

The flashy black-and-white visual positions 2 Chainz in front of two Teslas while rapping about his beginnings. “I’m from the Southside where it’s lukewarm / where n****s set you up for robbery and help you look for ‘em / I’ve been a stepper, I walk around with my own shoehorn / This type of flow, I give the opposition goosebumps,” he raps.

Ahead of his visual’s release, 2 Chainz told The Breakfast Club that he sent Jay-Z the video after filming it. “Me and Hov cool so I sent him the video when I did it just to show him the angle that I wasn’t trying to be him,” he said. “But since it was a Hov sample and the things that I was talking about in the song was some Hov stuff, so I named it ‘Southside Hov.’ He was like, ‘I’m humbled by it.’ It was a cool back-and-forth we had.”

While the rapper said Hov was cool with the video, 2 Chainz has since given up on trying to collaborate with him. “As far as trying to get him on something, yes I’ve given up on that part,” 2 Chainz said. “I don’t like rejection. I got this little mental thing, people that I deal with don’t even know this, where I might ask somebody something three times over my whole life and secretly, after the third time, I won’t ever probably ask again.”

Watch 2 Chainz’s “Southside Hov” video above.

So Help Me God is out now via Def Jam/Universal. Get it here.

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Artist Spotlight

Blake offers a dreamlike sound set in a timeless forest with latest release “Blake”

Esma

Esma enters a symbolic, emotionally charged world with the latest release, “Blake,” that feels more like a psychological ritual than a song. Inspired by William Blake’s poetic universe, the haunting line, “My specter around me night and day / Like a wild beast guards my way,” creates a sense of unease and mystery. From here, listeners enter a dark world of identity, fear, and truth.

“Blake” is a dreamlike art film set in a barren, timeless forest, rendered in ancestral black-and-white imagery. The song’s visual and emotional story follows Esma and a masked female figure, the “specter,” the hidden self most people try to hide. It becomes a struggle between social masks and buried truths, light and darkness, survival and emotional surrender.

“BLAKE is the name we give to everything we can’t say in public.” Esma’s description of the song is perfect. The release’s emotional heartbeat is that idea. “Blake” invites listeners to accept their hidden truths and silenced parts.

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Artist Spotlight

Mark Moule delivers “Only Love,” an EP born from dreams and growth

Mark moule

Mark Moule’s new EP, “Only Love,” is a 4-track rock release inspired by ideas that have been bubbling in Moule’s mind for years. The title track was written over 15 years ago, and the 1st verse came from a dream.

The themes are even more relevant now than when they were first written. Recording with McManus was a learning experience for all, informing the final sound. The EP opens with “Coming Down,” which has a release of sorts as pressure gives way to reflection. It sets the tone of authenticity and openness, the unfiltered vibe of the project.

At its center is “Only Love,” the EP’s emotional heart. The song has a long creative history, with ideas conceived over 15 years ago. The first verse came to mind, giving its message a surreal quality. It is about unity and emotional truth and feels even more relevant today.

“Where’s The Money Gone” becomes a question and a social reflection. It delves into the uncertainty, value, and frustration of modern life. The rock sound is straightforward and searching. “Killer” brings the EP to a close with darker rock energy. It builds tension and emotion, plus it has a powerful ending. This is a cohesive EP forged by time, growth, and reflection.

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