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TikTok’s Deal With Sony Means Music By Beyonce, Travis Scott, And More Will Be Available On The App

Getty Image The licensing contract will bring music from thousands of artists to the popular platform. …

Back in August, it looked like new downloads of the popular app TikTok were going to be banned in the US. Fast-forward just a few months later, and it now seems that the app will actually be expanding its reach. TikTok just signed a music licensing deal with Sony, meaning popular songs by artists like Beyonce, Travis Scott, and many more will soon be available for use in videos.

According to a report from Bloomberg, TikTok is shelling out quite a bit more money for the new deal compared to previous contracts. On top of allowing their artists’ music on the platform, Sony’s deal with TikTok will foster emerging artist discovery. “We believe that we should share value with the music industry,” TikTok’s head of global music Ole Obermann said in a statement. “As we grow, the value of the industry should grow.”

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TikTok has shown that it has powerful influence in the music industry. Lil Nas X became a global superstar when “Old Town Road” dominated on the app, Doja Cat scored her first No. 1 single after her track “Say So” went viral, and New Zealand artist Benee experienced her global breakout following the explosion of her song “Supalonely” among users.

The new deal allows thousands of more artists to get a shot at promoting their music on the app. Because TikTok has now secured the rights to music by Sony artists, that means musicians on the label’s imprints, including RCA and Columbia, can now make their catalog available for use in videos.

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Doja Cat is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

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Artist Spotlight

Majeeed Ponders Love and Fate in New Single ‘WILL I?’

Majeeed’s new song, WILL I? is about love and all the questions that come with it. Using afropop, dancehall, amapiano music styles, Majeeed creates an excellent new and familiar sound.

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WILL I? delves into the universal theme of love and uncertainty that we all can relate to. Majeeed’s lyrics capture the worries about whether love will be returned, if the timing is right, and if it will be what we hope for. Instead of getting lost in these worries, the song embraces them, turning them into a rhythmic dance that invites you to move through the emotions.

The mix of afropop, dancehall, and amapiano seamlessly shows Majeeed’s ability to switch between different styles. The afropop beats make you want to tap your feet, Majeeed’s dancehall vibes bring in a bit of island flavor, and the amapiano elements add a deep, rhythmic feel to the song.

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Jaylan L. McGovern’s “Shapeshifter” Melds Genre and Emotion in a Fresh Sound

Jaylan L. McGovern‘s latest single, “Shapeshifter,” integrates hip-hop, rap, pop, and indie elements, creating a unique and genre-defying track.

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The song effectively captures the concept of constant adaptation and evolution in the face of life’s challenges. It resonates with a diverse audience by combining relatable and introspective lyrics with infectious, multi-genre melodies.

“Shapeshifter” is a powerful statement piece that showcases his versatility and sets the stage for future endeavors. Whether your musical preferences lean towards hip-hop, pop, or indie, “Shapeshifter” is a compelling and memorable listen that will make a lasting impact.

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