Music

Spotify Will Let Artists Promote Their Music In Listeners’ Algorithms On One Condition

Getty Image The streaming service is testing out a new tool which allows musicians to prioritize their songs on autoplay. …

Just a week after over 4,000 independent artists backed a campaign that pressures Spotify to pay artists more per stream, the service announced a new feature that poses another disadvantage to smaller artists. Spotify announced they will begin allowing artists to promote their music in your personalized algorithm — only if musicians agree to take a smaller cut of streaming royalties.

Spotify made the announcement in a press release Monday. Calling the feature a “new experiment,” they explained that “artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions.”

Per Spotify’s blogpost, which Gizmodo noted as “carefully worded,” the streaming service wrote that artists will be taking a cut of royalty payouts. “Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”

Spotify then went on to clarify that if a song isn’t performing well with listeners, they will pull the song from its algorithm placement. “Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear,” they wrote. In other words, artists cannot ensure priority even if they agree to take a smaller cut of royalties in exchange for taking advantage of the feature.

This new tool will not factor into listener’s Discover Weekly playlists, which is a curated cluster of music the streaming service’s algorithm has deduced a listener will enjoy based on their streaming history. The feature will only apply to radio and autoplay services, though Spotify did note they may eventually expand it to “other personalized areas” of their platform.

Read Spotify’s full blog post here.

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Artist Spotlight

Alwyn Morrison scales through with new single “Chained”

Alwyn Morrison’s new single, “Chained,” hits hard with its heartfelt message, offering an honesty rare in music today. Written while he was flying to Europe, this song comes from deeply personal experiences and showcases Alwyn’s most vulnerable side yet.

Teaming up with his longtime friend Michael Ales for songwriting and working with producer Michael Carey in Los Angeles, Alwyn creates a sound that feels both rich and simple. The guitar-driven music is full of warmth, exhaustion, and hope.

“Chained” plunges into the complex realities of loving someone who struggles with depression. Alwyn beautifully captures the heavy feelings that come with it, expressing the helplessness, loyalty, and quiet sadness often accompanying such love. His lyrics paint a vivid picture, inviting you to share the emotional journey of navigating the hidden struggles that can tie two people together.

The track’s raw honesty resonates with anyone who has faced challenges in love. It reminds us that sometimes love means standing by someone going through tough times. In “Chained,” Alwyn Morrison captures real human experiences and turns them into music that sticks with you.

For more information about Alwyn Morrison, please visit [website].
CLICK HERE TO STREAM Alwyn Morrison’s “Chained” on Spotify.
CONNECT WITH Alwyn Morrison | Instagram | Facebook |

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Artist Spotlight

Ava Valianti turns self-doubt into art with “Laugh Track”

In her new single, “Laugh Track,” Ava Valianti takes us on a peculiar journey through her thoughts and feelings, which many can connect to. With a mix of dark humor and raw honesty, Ava shares her experience of feeling like life is more of a series of awkward moments rather than a smooth story where she’s the star.

Drawing inspiration from movies and shows that explore deep emotions, like The Truman Show and How I Met Your Mother’s Ted Mosby, “Laugh Track” captures the unsettling feeling of always being on stage, even when nobody’s watching. It resounds with anyone who has sat alone and questioned whether the laughter around them is meant for them or at their expense.

The song combines deeper sounds with a light, catchy vibe, making its heavy themes approachable enough for dancing. Ava’s voice is strong and open, giving each line an authentic feeling that hits home.

“Laugh Track” is a stand-out because it embraces chaos. Ava doesn’t wrap up her insecurity and self-doubt in a tidy package. Instead, she celebrates the messiness of life and finds comfort in the imperfect characters we often see on TV and in ourselves. “Laugh Track” mirrors our experiences. Like the best comedy shows, it makes you laugh, feel uncomfortable, and reminds you that you’re not alone in your struggles.

For more information about Ava Valianti, please visit [website].
CLICK HERE TO STREAM Ava Valianti’s “Dreaming“ on Spotify.
CONNECT WITH Ava Valianti | Instagram | Twitter | Facebook |