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Spotify Will Let Artists Promote Their Music In Listeners’ Algorithms On One Condition

Getty Image The streaming service is testing out a new tool which allows musicians to prioritize their songs on autoplay. …

Just a week after over 4,000 independent artists backed a campaign that pressures Spotify to pay artists more per stream, the service announced a new feature that poses another disadvantage to smaller artists. Spotify announced they will begin allowing artists to promote their music in your personalized algorithm — only if musicians agree to take a smaller cut of streaming royalties.

Spotify made the announcement in a press release Monday. Calling the feature a “new experiment,” they explained that “artists and labels can identify music that’s a priority for them, and our system will add that signal to the algorithm that determines personalized listening sessions.”

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Per Spotify’s blogpost, which Gizmodo noted as “carefully worded,” the streaming service wrote that artists will be taking a cut of royalty payouts. “Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”

Spotify then went on to clarify that if a song isn’t performing well with listeners, they will pull the song from its algorithm placement. “Listener satisfaction is our priority—we won’t guarantee placement to labels or artists, and we only ever recommend music we think listeners will want to hear,” they wrote. In other words, artists cannot ensure priority even if they agree to take a smaller cut of royalties in exchange for taking advantage of the feature.

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This new tool will not factor into listener’s Discover Weekly playlists, which is a curated cluster of music the streaming service’s algorithm has deduced a listener will enjoy based on their streaming history. The feature will only apply to radio and autoplay services, though Spotify did note they may eventually expand it to “other personalized areas” of their platform.

Read Spotify’s full blog post here.

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Artist Spotlight

PROKLAIM delivers anthemic rap maze with his single, “PRICE OF LOVE aka 4 THE GAME”

PROKLAIM

Proklaim channels the spirit of hip-hop’s golden era into his latest single, “PRICE OF LOVE aka 4 THE GAME,” a lyrical journey through the labyrinth of contemporary music, where authenticity reigns supreme. Hailing from the vibrant streets of Windhoek, Namibia, Proklaim infuses his unique perspective into every bar, reflecting on the genre’s essence amidst evolving trends.

Recorded at Pen Pushaz Studios and meticulously crafted at Audio Art Namibia, the track exudes a polished aura while retaining raw, unfiltered energy. Proklaim’s vocal prowess effortlessly rides the beats, reminiscent of the golden era icons like Wu-Tang, BIGGIE, and Tupac Shakur, yet with a contemporary twist that’s distinctly his own.

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PRICE OF LOVE aka 4 THE GAME,” exemplifies a hip-hop track that critically analyzes the genre’s present state. The song pays tribute to hip-hop’s origins while presenting a thought-provoking critique of modern hip-hop culture. Proklaim’s impeccable production values challenge the superficial nature that pervades contemporary rap through his introspective lyrics and insightful comments. Furthermore, the composition delves into the commercialization of creative expression and underscores the sacrifices artists must make to achieve fame and success.

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Proklaim’s Ugandan heritage and Zambian upbringing add rich cultural influences to the track, providing a unique perspective on the genre. The track’s technical aspects showcase Proklaim’s skill as an artist. It is a valuable addition to any playlist for hip-hop enthusiasts seeking substance amidst the noise of mainstream hip-hop.

 

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CLICK HERE TO STREAM PROKLAIM’s PRICE OF LOVE aka 4 THE GAME on Spotify.
CONNECT WITH PROKLAIM | Instagram | Facebook |

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Artist Spotlight

V of 40M unpacks revolutionary vibes with his new single, “The Score”

V of 40M

The Score” is the newest single by V of 40M, a renowned artist from the United States, released under the Forty Million Strong (40M) label. This musical piece can be regarded as a sonic manifesto for those who feel disconnected, disillusioned, and rebellious. Through this song, V captures the intricacies of the struggle and channels them into a musical insurgency.

Collaborating with the visionary producer LABACK, V creates a sonic battleground that vibrates with urgency and purpose, where the revolutionary spirit is set to challenge the status quo. With the participation of fellow 40M luminaries, 40M Tye and Hippie G, the chorus of resistance in “The Score” becomes more than a mere musical piece; it is a movement encapsulated in melody.

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Drawing inspiration from The Fugees and their timeless legendary, V of 40M infuses his signature revolutionary fervor into every verse. With razor-sharp lyricism and a cadence demanding attention, he paints a portrait of defiance against oppression and a call to arms for those seeking liberation, to be heard and felt.

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V’s artistry extends beyond music, encompassing the ethos of the Black Independence people’s movement known as Forty Million Strong (40M). This movement advocates for sovereign land and autonomous rule, and each lyric and every beat in V’s work champions this quest. The message resonates far beyond the walls of the recording studio, making “The Score” a sonic beacon of authenticity.

The song’s distinguishing features are its unapologetic conviction and captivating rhythm, which assertively remind listeners that the struggle for freedom is far from over. Its inclusion in playlists is justifiable, given its significance as a touchstone for a generation seeking their voice. So join the revolution and turn up the volume.

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For more information about V of 40M, please visit [website]. 
CLICK HERE TO STREAM V of 40M’s The Score on Spotify.
CONNECT WITH V of 40M | Instagram | Twitter | Facebook |

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