Music
ASAP Ferg And NLE Choppa Help The Emerging AG Club Rep For ‘Memphis’
The Bay Area collective breaks convention to borrow from another area known for its trademark regional sound. …
Although the emerging youth rap collective AG Club — short for “avant-garde” — proudly represents San Francisco, their breakout single is hardly beholden to the sonic conventions of the Bay Area. In fact, “Memphis” sounds much more like the bass-heavy trap rap of its namesake as it does the post-hyphy party rap of fellow NorCal denizens SOB X RBE or Guapdad 4000.
So the addition of guest rappers ASAP Ferg and NLE Choppa to the song’s remix, “Memphis Pt. 2,” is actually fitting in many ways. Like AG Club, the ASAP Mob eschewed local solidarity for an omnivorous sound that saw the blog era breakouts sampling from places like Houston, London, and yes, Houston to form their sonic playgrounds. Meanwhile, NLE Choppa is a resident of Memphis who has shown an increasing versatility beyond regional sounds as his popularity as a featured artist grows — yet here, he sounds right at home. The video finds them all linking up to wreak havoc in Los Angeles, just to really mix things up.
In an introductory interview for Vice’s i-D Magazine, AG Club gets compared to ASAP Mob as well as the LA-based diversity collective Brockhampton, while the group’s members Baby Boy, Jody Fontaine, and Mick Antony say their mission is “to take over every form of media from music to TV, film, and fashion.” Beginning with the breakout viral hit that is “Memphis,” we’d say they are well on their way.
Watch AG Club’s “Memphis” video above.
NLE Choppa is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.
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Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
Regarding merging authenticity with infectious beats, Rich Kidz pairs up like no other, and their latest single, “Settle Down,” dives into the depths of love and relationships. At the same time, ensuring listeners remain locked in with melodic flows unique to the duo.
Written in the studio during honest discussions about their personal lives, “Settle Down” is less a song than a heart-to-heart. The two talk about the fact that no relationship is perfect, and that’s just fine. All good things end up being perfect in their unique way. Rich Kidz features relatable lyrics and production that are both contemporary and ancient all at once, teaching us that the beautiful aspects of love are the flaws.
The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
