Music

ASAP Ferg And NLE Choppa Help The Emerging AG Club Rep For ‘Memphis’

The Bay Area collective breaks convention to borrow from another area known for its trademark regional sound. …

Although the emerging youth rap collective AG Club — short for “avant-garde” — proudly represents San Francisco, their breakout single is hardly beholden to the sonic conventions of the Bay Area. In fact, “Memphis” sounds much more like the bass-heavy trap rap of its namesake as it does the post-hyphy party rap of fellow NorCal denizens SOB X RBE or Guapdad 4000.

So the addition of guest rappers ASAP Ferg and NLE Choppa to the song’s remix, “Memphis Pt. 2,” is actually fitting in many ways. Like AG Club, the ASAP Mob eschewed local solidarity for an omnivorous sound that saw the blog era breakouts sampling from places like Houston, London, and yes, Houston to form their sonic playgrounds. Meanwhile, NLE Choppa is a resident of Memphis who has shown an increasing versatility beyond regional sounds as his popularity as a featured artist grows — yet here, he sounds right at home. The video finds them all linking up to wreak havoc in Los Angeles, just to really mix things up.

In an introductory interview for Vice’s i-D Magazine, AG Club gets compared to ASAP Mob as well as the LA-based diversity collective Brockhampton, while the group’s members Baby Boy, Jody Fontaine, and Mick Antony say their mission is “to take over every form of media from music to TV, film, and fashion.” Beginning with the breakout viral hit that is “Memphis,” we’d say they are well on their way.

Watch AG Club’s “Memphis” video above.

NLE Choppa is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Artist Spotlight

“Empatia” by Aurien & Jab Vix set the tone for an atmospheric new era

“Empatia,“ the stunning electronic debut of Aurien, in collaboration with Jab Vix, is the start of a new creative universe under Aurien’s newly launched imprint Château Bonheur Musique. The track feels like a doorway into a curated emotional space, built from atmosphere, storytelling, and immersive sound design.

“Empatia” is founded upon a contemporary electronic aesthetics that favors texture. The production is sleek and considered, offering up soft rhythmic pulses within roomy layers that breathe. Working with Jab Vix gives texture and dynamics to Aurien’s perspective and sets the sound for the song. It’s more about feeling the music than looking for peaks of high energy. It builds slowly and invites you to sit in the mood.

A highlight is the “Elegant Mix,” which takes the original and gives it a more subdued, slicker makeover. It allows the heart of the composition to come through more intimately, and this duality reinforces the idea behind Château Bonheur Musique as environment, experience, and feeling. “Empatia” is a debut statement and manifesto for the immersive, emotionally intelligent electronic music that works as effortlessly as it does in shared spaces. It’s a thoughtful direction for Aurien, where sound is not just heard, but lived in.

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Artist Spotlight

Saint Escape injects an attitude into a classic for a new generation on latest release “Everybody Wants To Rule The World”

SAINT ESCAPE takes a classic favorite, “Everybody Wants To Rule The World,” and gives it a new twist, transforming the iconic hit into an alternative rock statement full of personality and modern flair.

Rather than just repeating a familiar song, Saint Escape offers a bold vision to the track. There’s a touch of “baddiecore-lite” attitude, married with alt-rock vibes, a feeling that seems tailor-made for those who love nostalgia but want something that speaks to today. The result is familiar, yet refreshingly different.

The track establishes its own identity right from the first moments. The alternative rock styling provides a sharper edge to the song’s timeless themes, making for a dynamic listening experience that feels vibrant and contemporary. With confidence in every note, the performance can stand on its own but still respect the legacy of the original.

While acknowledging the song’s emotional and cultural significance, Saint Escape also celebrates a more rebellious aesthetic. The “baddiecore-lite” influence adds an interesting attitude to the track, making it feel fun, confident and effortlessly cool.

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