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FIOR releases a new fresh single and music video “YOYO”

Today, emerging independent pop/R&B hybrid artist, FIOR releases her latest single and video for “YOYO.” YOYO” (You’re On Your Own) is a summer-ready disco-funk track with a bright and memorable hook that highlights FIOR’s rich and soulful vocals. Driven by a heavy-hitting 90’s-inspired bassline, produced by the legendary Scott Storch, the infectious record celebrates the freedom of moving on and cements FIOR’s status as a star on the rise. The track is accompanied by a colorful video directed by Alfredo Flores (Ariana Grande, Rihanna, Selena Gomez) that sees FIOR and her friends dancing and hanging out at a skatepark, who are keeping their eye on a particular mysterious skater.

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The release of “YOYO” comes fresh off the heels of “Let Me Go,” FIOR’s defiant anthem decrying toxic cycles that served as the singer-songwriter’s debut single. Since its January 2022 release, the music video has amassed over 150K views – watch the video HERE. Both tracks will be featured on FIOR’s forthcoming debut EP out later this year.

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About the track, FIOR says “These last two years have been so crazy but I feel like summer is now officially back and I’m going to make this one a year to remember! Anyone that’s not coming with good vibes, you’re on your own! #YOYO”

Born Zoe Fioravanti, FIOR has been drawn to music from a young age and began creating music as a teenager, when she started writing her own lyrics and making beats on her computer. Her sleek, beat-driven, pop-infused music contains elements of funk, soul, disco, and rock that pair with her lush, agile vocals. Alongside her recent foray into releasing music, FIOR was featured on a 2021 Playboy Australia cover alongside G-Eazy and has graced a number of additional covers including ELLE Arabia, L’Officiel Arabia, Glamour Bulgaria, and more.

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Stay tuned for more news on FIOR

Connect with FIOR: Instagram | YouTube | Spotify

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Artist Spotlight

Vinny Olmstead Hits Play on Conscious Hip-Hop Evolution with Dynamic New Track “Pause”

Vinny Olmstead, the maestro behind the mic, takes listeners on a riveting journey through his life’s twists and turns with his latest track, “Pause.” Far from your typical conscious hip-hop fare, this electrifying anthem pulses with a BPM that’s sure to get heads nodding and hearts racing.

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In “Pause,” Olmstead delivers a masterclass in introspection, weaving together the threads of his past, present, and future into a tapestry of lyrical brilliance. With each verse, he invites us into his world, sharing candid reflections on the triumphs and tribulations that have shaped his path.

What sets “Pause” apart is its infectious energy and innovative approach. While rooted in the boom-bap tradition, this track blazes its own trail, infusing the genre with a fresh vitality that’s impossible to ignore. From the moment the beat drops, it’s clear that Olmstead is charting new territory, pushing the boundaries of what conscious hip-hop can achieve.

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But it’s not just the music that captivates—it’s also Olmstead’s razor-sharp wit and deft wordplay. With tongue firmly in cheek, he delivers clever one-liners that linger in the mind long after the song has ended, leaving listeners hungry for more.

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Artist Spotlight

“Govey/Matthew Serves Up a Raw Emotional Journey with JUSTICE XXIII”

Govey/Matthew’s latest creation, “JUSTICE XXIII,” is a masterpiece that surpasses mere notes and lyrics, immersing listeners in a deeply emotional experience. This theatrical classic rock ballad is a poignant reflection on the aftermath of a personal breakup, capturing the tumultuous whirlwind of emotions that accompany such an experience.

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What sets “JUSTICE XXIII” apart is its unabashed honesty and vulnerability. The lyrics are introspective and poignant, weaving a narrative that is both deeply personal and universally relatable. Musically, the song is a tour de force, with classic rock-inspired instrumentation providing the perfect backdrop for Govey/Matthew’s impassioned vocals. 

From a technical perspective, the song’s production quality is exceptional. The mix is well-balanced, with each instrument occupying its own space in the stereo field. The drums are punchy and well-defined, with the snare and kick drum cutting through the mix. The bass guitar provides a solid foundation for the song, while the lead guitar adds texture and atmosphere. The vocal performance is outstanding, with Govey/Matthew’s powerful voice conveying the raw emotion of the lyrics with incredible clarity and conviction.

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“JUSTICE XXIII” is a true work of art, showcasing the incredible power of music to transport listeners on a visceral journey through the depths of human emotion.

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