Interview
Meet Mandi Kitchen, a Multifaceted Music Producer and Sync Songwriter
In the ever-evolving world of music production and sync songwriting, Mandi Kitchen has made a name for herself with her exceptional talent, dedication, and passion for music. A prestigious Berklee College of Music graduate, Mandi has been playing, writing, producing, and selling music professionally since 2012. With an extensive background in various genres and a deep love for songwriting and film, Mandi has collaborated with numerous artists, producers, and directors to create musical masterpieces for various projects. In this exclusive interview, Mandi opens up about her creative process, the challenges she’s faced in her career, and her thoughts on the future of sync songwriting and music production.
Can you tell us about your background and how you got into music production?
Mandi Kitchen: I started writing music right around the time I started playing music- which, if you ask my Mom was 4 years old. I would play on the top part of the piano when she was practicing, and it would surprise her that it actually sounded good. I’ve been playing, writing, producing, and selling music professionally ever since I graduated from Berklee in 2012.
What inspired you to pursue a career in sync songwriting?
Mandi Kitchen: I am passionate about both songwriting and film. I love both mediums of artistic expression, and when the two work in sync (literally) with each other, it’s magic. I also love the writing process of making music vs. performing and sync is a medium where the song performance happens to be the song recording, which is a perfect fit for me.
Can you walk us through your creative process when composing music for a specific project?
Mandi Kitchen: Normally, I start with harmony, as that gives me an emotional basis for the specific style we’re working with. Melodies come after, and then lyrics. Though I will say there are times when a specific lyric and melody hit at the same time, as if it were that the two together were always meant to go together.
How do you approach collaborating with directors, producers, and other members of a production team?
Mandi Kitchen: Letting people express their vision is important in this industry, whether they are a director, producers, or fellow songwriters. We are all artists of some kind, so remembering that everyone needs their vision considered and heard, regardless of what role they play at the time, is critical. Being willing to give and take on certain things while never compromising on the quality of the production or the integrity of the song is the most important thing you can do with another collaborator or producer. I strive to stay flexible while also making sure my collaborations and I will yield the highest quality possible. Keeping up relationships over time (and I mean years of time!) is also a key element of success in this industry.
Can you give us an example of a particularly challenging project you worked on and how you overcame any obstacles during the process?
Mandi Kitchen: Yes! There are so many to choose from, lol. But recently, I was working on a co-write last winter, and the producer and I realized that our co-writer was going to be very rigid and request many last-minute changes to the track. It was hard and costly to accommodate the changes as the producer had a lot of other projects on the table, and we didn’t always have the time or desire to adjust to the demands. This led to having to re-book studio time, re-writing entire sections of the already written song, and inevitably became a lot pricier than I had hoped the project would end up landing. Instead of giving up on the project, I decided it would be better for everyone if I were okay with forking over a bit more money for the song in the name of getting it done and having the song produced as requested. It was a good learning experience to number one, learn about this person’s workflow, and take note for any similar future situations, and number two, realize that the extra bit of cash was less important than finishing the project we had spent countless hours of time on to everyone’s satisfaction. It’s my philosophy always to finish the song and leave everyone who worked on it satisfied with the end result.
How do you stay up to date with industry trends and technology advancements in music production?
Mandi Kitchen: Honestly, it’s partially thru listening to new releases coming out, keeping your ear to the ground listening to what’s being played in film/t.v. and commercials, and partially having a network to discuss new technology, how technology is influencing the industry and which sounds are coming to the forefront at any given time.
Can you discuss any notable projects you have worked on and what you learned from those experiences?
Mandi Kitchen: During covid time, I had the amazing opportunity to write on the Czech band “Vesna”’s new album – (check them out they’re a contestant on Eurovision this year!) We wrote a song titled “Blizenci.” The experience was super fun but also challenging as the lyrics had to be in Czech, and the lyrics were already written, so we had to write the music to match the vibe and messaging of the lyric. The other challenging aspect is that pop Czech lyrics are much more poetic and deeply written than current pop trends in the U.S., so feeling like we did them justice with the music we wrote with them was our goal, and I feel we succeeded. I would send melodic and harmonic ideas back and forth via WhatsApp or Facebook Messenger with the lead singer of the band, and over time we eventually landed on the hooks we loved. The track turned out incredible and has such an upbeat and inspiring feeling. I hope everyone who reads this will go listen to it!
How do you balance artistic expression with meeting the needs and vision of the client or production team?
Mandi Kitchen: I love writing in a lot of different genres because it challenges my creativity and skill set. With this in mind, writing music for sync is awesome because there are many occasions when you get to choose individual briefs to write to, so many different styles can come into play. But where the emotional expression tends to come out for me is usually thru the lyrical content and harmonies chosen in each song.
Can you share with us your favorite piece of music that you have created and what it means to you?
Mandi Kitchen: It’s interesting, but usually, whatever I’m working on at the moment tends to be my favorite. My first single, “Chrysalis,” in the mixing stages of production right now, is a really powerful piece for me. It’s powerful because it started as a piano solo. The way I started my professional career was as a pianist, and then with the help of the amazing GZN Music, we added electronic production to it, and the vocals and lyrics came last, the finishing touch on a very powerful piece. To me, “Chrysalis” represents what a caterpillar has to go through to become a butterfly. Having to bide your time, work on yourself, develop your colors, and wait and work more until you indeed are able to fly. To me, it feels a lot less like a traditional song and more like an art piece or composition.
What do you see as the future of sync songwriting and music production in the industry?
Mandi Kitchen: I think we’re getting to it now. Everyone who wants to can have a shot at working in sync. As long as their sound is at a standard of professionalism, they can customize and be flexible to the client’s needs. Also, AI and technology of sifting thru metadata/moods/genres of tracks is now starting to play a bigger and bigger role, and I’m sure will play more as we go. The one thing artists should do if they want to outperform is increase their versatility and abilities. Yes, I write pop music for sync, but I also orchestrate and notate parts for orchestras, can build choir parts and scores, and sell those for people to perform. Along with writing music, I teach composition and perform locally in the community. it’s giving the world value in a bigger and more creative way that is going to carry a sync or any artist to the top.
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Artist Spotlight
Exclusive Interview with Country Chart-Topper Ashley Puckett
Ashley, it’s great to have you here. Let’s start from the beginning. Can you share a bit about your journey into music and how your upbringing in North Huntingdon, Pennsylvania, influenced your musical path?
Hi! Thank you for taking some time with me today!
My musical journey started when I was only about 5 years old when I sang my first song from the Dixie Chicks. Sometimes I like to say it even started before, because my mother would sing to me all the time When I was little, and there was always country music playing. Growing up, I had a great childhood. I was a happy child, always had my parents support for anything I wanted to do. I didn’t want for anything. Still to this day, my parents are my biggest fan. I remember growing up I was writing songs on my swing set outside in the summer. Music was just part of me growing up all the way to where I am now.
You mentioned being inspired by artists like Lee Ann Womack, Carrie Underwood, and Miranda Lambert. How have these influential figures shaped your style and approach to songwriting and performing?
I love traditional county music. And gals like Miranda allow me to still do what I do because a lot of this genre is moving to pop country, and there’s listeners out there that still want to hear some good ol’ country tunes. My influences are those who I can follow a path of success and motivation no matter the set backs, and those who have paved ways for others. These women, among others showed me at an early age that you can be yourself and stick to your roots, and more success will come from that.
At age sixteen, you picked up the guitar and began writing songs. What was it about songwriting that drew you in, and how did you hone your skills as a songwriter over the years?
Yes, learning to play guitar was a very big part of taking my songwriting to the next level. For me, songwriting came early also. It’s always been an outlet for me to express myself. I’m a very good listener, but when it comes to talking,I usually say it better in song. It’s a way to remember the good times and help me get through the bad. And the thing is, I’m not the only one who goes through those emotions, so it’s a way to share a way of healing for others, too.
Your debut album, “Never Say Never,” was a lifelong dream come true. Can you tell us about the process of bringing this album to life and working with industry professionals like Bryan Cole and Doug Kasper?
It truly was nothing short of a dream come true! I love being on stage, and writing songs, but the part where you get to work with like minded, talented individuals and see your work come to life and share a million creative moments together is by far my favorite part of making music. It’s been a while now since I’ve been in the studio, and I miss it very much!
The first single from your album, “Medicine,” charted nationally and received widespread acclaim. What was the inspiration behind this song, and how did it feel to see it resonate with audiences?
When I heard that song for the first time, it spoke to my heart because it was just so raw and beautiful. There’s an innocence about that one that I felt could touch many different types of people just like it did me. I love acoustic love song, easy listening music, and this one was all of that wrapped in one.
I knew this song had to be part of my debut album because it was a perfect fit to my traditional style, my vocals, and love for beautiful melodies. I love how the audience has taken an immediate interest in me and this song and helped start my mainstream music career.
“Bulletproof,” released on your birthday, became a #1 iTunes hit in South Africa, and a #1 Radio Hit in the US. What was your reaction to the song’s success, and did you expect it to have such a significant impact?
Oh my gosh, it was such a surprise to me! Honestly, when that happened, it gave me a whole new look on my accomplishments to that moment and made me realize that every little success until then had contributed to that very moment. So I till this day appreciate the little things and the little successes a lot more because I know they will lead to much more. I was also very surprised to learn about the culture in South Africa and how they outsource music and love country! That was very cool to learn! I’d love to visit there sometime!
Your single, “What’s Her Name,” was also a radio hit. Can you give us a glimpse into the inspiration behind this track and what listeners should expect from it?
This one was very fun to record! It’s very “done me wrong, cheating song country” haha. A lot of us have unfortunately been in that situation, and it was finally a moment to sing about it! You put so much into something and give your all to someone who would just rather take it for granted and not show the decency to you that the relationship isn’t working out, they go out and cheat and then play at home like it’s all good and perfect. You’re blind sided. Naturally it makes you wonder who she is and what’s her name.
You mentioned that meeting Bryan and Doug reignited your passion for music and inspired you to pursue your dreams. What is it about your collaboration with them that makes it so special, and how has it influenced your creative process?
In so many ways! This opportunity when we all met and decided to move forward gave me my chance at country music. So I knew my life was changing I just didn’t know how or what to expect. Throughout the process of making the album, I leaned a lot about the industry and a lot about myself. I think this project made me a better artist both creatively and professionally. As I mentioned earlier, when I have the chance to be in the studio, it became my favorite part of my entire career. Just getting to create music from nothing and see it turn into a masterpiece with a bunch of talent in the room making it possible is just beyond amazing. It also inspired me to keep writing – not that it was going away, but because I saw that the words I put on paper were not just words anymore with an A-cappella melody, it was a radio hit. That people liked!
With your new single, “Anchor,” on the horizon, what can fans anticipate from this latest release, and how does it fit into the larger narrative of your musical journey?
I’m very excited to share this one! I wrote this song on a birthday vacation in Florida. I love the sea and I get most my inspiration lately it seems from the ocean. This song is a pretty melody, vocal and simple yet story telling song. My favorite instrument you don’t hear much anymore is steel guitar, so we brought that back here for sure! After my debut album, I wanted to start sharing my original work, and “Anchor” is going to be a follow up to my first written debut back in 2022, “Tequila”
That song was accepted very well and made it into the top 80 on the Music Row charts, so I’m hoping this one can set a huge stage for me and my writing and overall career showing that I didn’t just write and sing one song, I’m a songwriter, too, and I have a lot to say and share!
Finally, where can listeners find your music and stay updated on your upcoming releases and performances?
All major platforms, wherever you listen. Amazon music, Apple Music, pandora, Spotify, or if you’re out and about on the town having a drink, play a song on any AMI Jukebox! I’m also really big on Facebook and instagram for all things Ashley including upcoming events and performances. You can also check out my website at www.AshleyPuckett.com
Artist Spotlight
A Conversation with Singer Songwriter Eddy Mann
Eddy Mann is a smile for the soul. He’s a combination of cultural and spiritual traditions living in an ever evolving neighborhood. He’s ever comfortable in his hometown Philly roots that speak of peace, and brotherly love. An award winning and prolific singer-songwriter, he’s moved gracefully through a catalog of twenty diverse albums. His hit single, “The Consequence” was a Top 10 Christian Music Weekly radio hit.
His latest album, “Chapel Songs” featured the #1 UK ITunes hits, “Hallelujah” and “Hope of the World.” His new album is out on June 7th, with the first single being released today. Eddy took some time to answer some questions about his music, his career, and of course, his faith…
HM: Can you tell us about the inspiration behind your single “The Humble Cottage by the Sea”? What themes or messages do you hope listeners take away from it?
Eddy Mann: The inspiration came from a gospel story that presents a theme of healing and hope. In a world that’s broken and hurting, one can only pray that a message of peace and unity might be found within the spirit of the song.
“Turn Up the Divine” is your latest album set to release soon. How does this album differ from your previous work, both musically and thematically?
EM: The album is a collection of divine stories and prayer moments that have been put to song over the past year. They’re really just a reflection of my daily experiences. The musical influences are a little more diverse than usual, but that’s just what the songs were calling for.
Your music is known for blending cultural and spiritual influences. How do you navigate incorporating these elements into your songwriting process?
EM: I don’t consciously bring influences into a song, but what I’ve been exposed to naturally becomes a part of my fabric, and then it’s re-processed into my own creativity. I’ve had a very diverse upbringing and it probably shows throughout my catalog.
“The Consequence” was a Top 10 Christian Music Weekly radio hit. Could you share the story behind that song and its impact on your career?
EM: The Consequence was released in November of 2016 on election day. I wanted to make a statement about the apathy I was witnessing. Our system only works if everyone participates. Anything less than that doesn’t reflect honestly about who we are, and how we feel. It was my hope that I might bring a few more folks into the fray and that would help in the cause.
Both “Hope of the World” and “Hallelujah” from your album “Chapel Songs” topped the UK iTunes Christian chart. What do you think contributed to their success, and how do you plan to build on that with your new album?
EM: Both of those songs took a very simplified approach musically and lyrically. I was looking for an easily remembered melody with an easily remembered lyric, and both songs seem to reflect that it was successful on some level. I’m pleased that they’ve done as well as they have.
Your career spans over 20 albums. How do you keep your music fresh and relevant while staying true to your artistic vision?
EM: I’m a student by nature, I love learning new things and I think that helps to naturally put me in new situations where I can be surrounded with challenging thoughts and different soundscapes.
You mentioned that God often appears in humble settings, such as the cottage by the sea. How does this concept influence your approach to music and ministry?
EM: As a man of faith, I never wander anywhere on my own. What I mean is that my faith is always traveling along with me, usually leading the way, and yes, sometimes correcting my faulty navigation. It doesn’t matter where I might be, or what may be going on around me, my God is not influenced by the trappings of this world.
What can fans expect from “Turn Up the Divine” in terms of sound and lyrical content?
EM: Everything was written, performed, and produced in house, under the Spirit’s watchful eye, and with the blessing of the One. So the success of the project will be measured in it reaching each and everyone that God intends.
With the changing landscape of the music industry, how do you see Christian music evolving, and how do you position yourself within that evolution?
EM: I’ve reached an understanding that I just need to be an honest reflection of myself. I don’t feel restricted or restrained by what the business tells me I should be doing, about the how the mix should sound, or about what messages are deemed appropriate. What God wants is for me to speak, write, and record what the Spirit puts on my heart, and then he’ll use it to fulfill His purpose.
What are your hopes and aspirations for your music career moving forward, especially with the release of your new album?
EM: I have no expectations anymore. I’ve been blessed to have produce an abundantly humble catalog. So I’ll just continue to follow the Spirit wherever it leads and be grateful.
