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Discovering ‘Calling Out’ Anjalts Tinkering Piano Ballad

Noise-canceling headphones on, and it’s onto another round of new music Friday, scrolling and listening from all genres coming through the streaming platforms. A litmus test to the senses and one song stood out with an uncanny magical effect to hit repeat. The song is ‘Calling Out’ by multi-talent wunderkind Anjalts, an emerging super-shy artist I had the pleasure of meeting about a year ago when she released ‘Somewhere in the Sky’ and a bunch of other super releases. But this soft ballad of a quiet tinkering piano pulsates like a heartbeat against the thunder and raindrops lingering in the background filling up my headphones with sounds that immerse your noisy brain to just sit back, relax and let it in. Feel the prana flowing in like eternal sunshine of bliss, except it’s a rainy thundering rainforest feels and Anjalts celestial voice calling out from afar. It’s an intimate ballad right from the start. The effects composed by this rising star fuse a very different approach in a neo-pop psychedelic arrangement of atmospheric serenity not felt in a long time. And it just keeps getting better. ‘

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Calling Out’ is reshaping the way mixes are done to inspire the senses instead of turning up the volume of the boom in our ears to the point of deafening effects. Anjalts is an eco-aware artist/songwriter that exudes nature into what she creates with a consciousness of reminding us of the bigger picture, challenging our humanity as caregivers of the earth to do better. And why not? Isn’t that what art is supposed to do?

Lyrically the song talks about time. Speaking to the artist on the phone, she had me wondering and getting all philosophical because it’s hard not to, especially when you listen to her soft voice asking you a riddle like “what is the real wealth we as humans have?” I said my paycheck on Fridays *wink~ And the answer is Time! The choices we make in that little time-space are key. Her songwriting in verse one resonates:

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Time

Is all we have again

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I want to run away with you

Do you think we’ll make it through?

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Time

Is all we have left

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I couldn’t see what you were going through

I wish it was me and not you

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Calling Out, Calling out to you

Anjali’s music is like a therapeutic outlet especially in learning about the struggles faced by young people today regarding depression and suicide rates impacting their daily lives. I do try ‘not’ to watch the news. Still, every time I peak on my smartphone slide over to see what’s up. It is not complicated to understand the extraordinary challenges youngsters confront today, which probably weren’t there 20 years ago.

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‘Calling Out’ is magically uncomplicated and empowering. It’s a shout-out to start the dialogue of facing these hardships, and maybe we have to begin resetting our noisy brains back to nature. A reminder from a down-to-earth artist breaking the mould for young people and what kind of future is in store for them. It’s an artist growing too in a chaotic time where escapism to deafening sounds seems easier than listening to the birds in the trees or the rain droplets on a rooftop. Eventually, the noise, the hype, and the lights died down, and there is only one more click to the next song in my headphone. And in the distance, a tinkering piano improvisation of unpredictable sounds and a soft ethereal Anjalts voice ‘Calling Out’ to you. Like a reset button to calm focus and subtle awareness. Like a breath of fresh air.

Listen to “Calling Out”

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HERE CONNECT WITH ANJALTS

Official Website: https://anjalts.com

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Instagram: https://www.instagram.com/anjalts/

YouTube: https://www.youtube.com/c/Anjalts

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Eddie Castillo’s Powerful Ocean Conservation Video Campaign

“We are the last generation that can save the oceans, and we are the first generation that must learn to live without them.” – Silvia Earle

By Altered State Productions

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The Ocean Foundation has taken on a mission of critical importance: to save our dying oceans from the irreversible damage caused by human activity. With marine ecosystems teetering on the brink of collapse, the organization’s latest campaign aims to educate and inspire action through the power of storytelling.

Meet Eddie Castillo, Founder of Dallas production company Altered State Productions and media director who’s passionate about the ocean’s survival. His latest project with an ocean conservation organization takes viewers on an emotional journey, blending breathtaking aerial footage with a powerful stewardship message.

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“It’s easy to become numb to the devastation happening around us”, says Castillo, “We scroll past images of environmental destruction, momentarily horrified, yet quickly moving on to the next distraction.” While other campaigns often depict the devastation—plastic, trash, turtles entangled in debris—the Last Generation campaign strives to remind us of the beauty we are at risk of losing forever. The brand video captures the ocean’s waves hitting the shore, smooth and therapeutic.

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Castillo’s work, reminiscent of National Geographic’s Planet Possible, combines awe-inspiring visuals with a profound sense of responsibility for our planet. Using advanced drone technology, Castillo captured mesmerizing scenes of Hawaii’s North Shore, showcasing the pristine beauty of marine ecosystems under threat. These stunning visuals, paired with philosophical narrations by Alan Watts and a cascade of electronic synths, create a dreamlike quality that blurs the lines between reality and fantasy.

The Ocean Foundation’s storytelling hinges on compelling imagery, reminding us of our collective responsibility to protect these fragile ecosystems. By raising awareness and inspiring change through the power of commercial video production, the project serves as a rallying cry for ocean literacy, species protection, and habitat preservation.

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Altered State Productions proudly circulates its media campaign through syndicated sources, utilizing targeted messaging that hits viewers on a different level. “As a media production company, our mission is to create impactful messages that drive real change,” says Brian Medina, Communications Director at Altered State Productions. “We pour our hearts into every project, hoping to make a difference. We’ve successfully generated over a quarter billion dollars in attribution for brands and companies worldwide. If we can do that for profit, imagine what we can achieve for causes worth standing for.”

The media agency’s impressive portfolio includes over 96 nationally aired TV ad campaigns for brands like Jameson, Valyou, and OWN.

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In one scene, two young children hold up a surfboard to protect themselves from an incoming wave, playing innocently as kids do. The scene cuts to a breathtaking timelapse of an iridescent coral reef, with aqua blue currents turning the rock. This moment signals that those two kids could be the last to witness such beauty, delivering the hard-hitting message of what we stand to lose—an ocean and all its wonder, and the chance to truly experience it.

In the end, we are faced with the undeniable truth that if we do not act, our children and their children may never know the oceans’ true splendor, leaving behind only a memory of what once was—a heartbreaking legacy of neglect, making the next generation, possibly the last generation.

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Altered State Productions is a video production company and digital marketing agency, specializing in video editing services that propel brands with competitive advertising.

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Business

How to Get Your Music on Spotify’s Algorithmic Playlists

Hey there, music maker! Let’s chat about:

* The cool types of algorithmic playlists out there

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* How Spotify’s playlist magic works

* Some nifty tricks to get your tunes on these playlists

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* Ways to boost your chances of playlist success

* Some final thoughts to keep you inspired

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Spotify’s Algorithmic Playlists: Your New Best Friend

Wondering how to get your music featured on Spotify’s playlists? No need to stress we’ve got you covered! Here’s the lowdown;

Option 1; Create a hit song that gains 5,000 to 10,000 streams, within the two weeks of its release. Sounds challenging? Keep reading!

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Option 2; Consider using our Spotify advertising campaign to boost your streams and potentially catch the attention of those playlists.

Option 3: Use Spotify ad campaign to trigger the algorithm 

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Let’s dig in shall we?

Promoting your music on Spotify is like amplifying your voice in a room. Those algorithmic playlists? They’re like winning lottery tickets for artists helping them connect with listeners and even securing a spot, on Spotifys curated playlists. Stuff, right?

Think of these playlists as your music’s personal matchmaker. They introduce your tunes to listeners who might never have found you otherwise. It’s like having a friend who’s always saying, “Hey, you’ve got to hear this!”

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Landing on a popular algorithmic playlist can give your Spotify profile a serious boost. And if you’re lucky enough to hit a trending playlist? Well, that’s when things can really take off!

What kinds of algorithmic playlists are out there?

Spotify’s algorithm is like a DJ that knows exactly what each listener wants to hear. Here are some of its greatest hits:

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Discover Weekly:
Your personal Monday mixtape, filled with new tunes and old favorites.

Daily Mix:
A fresh playlist every day, blending your faves with similar tracks.

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Release Radar:
Friday’s new music party, featuring your top artists and similar sounds.

Your Library:
A mix of your likes, saves, and new releases from your favorite artists.

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On Repeat:
The songs you can’t stop playing, plus some new recommendations.

Repeat Rewind:
A blast from the past, featuring your old favorites and similar tracks.

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Time Capsule;
Take a trip down memory lane personalized for you.

Spotify Radio;
Craft your playlist inspired by any song, artist or music genre.

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Ever wondered how Spotify creates its playlists?

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Think of Spotifys algorithm, as a music enthusiast robot with a memory. It observes listener preferences examines song details, adapts, to your listening patterns and notes how people engage with songs.Pretty smart, right?

So, how do you get your song on these playlists?

You’ve got two main routes:

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Option 1: Create an amazing song that gets lots of love quickly. Aim for 5,000-10,000 streams in the first couple of weeks. Remember, Spotify also looks at things like user engagement and how well your song fits different playlists.

Option 2: Give our Spotify ad campaign a try. It’s designed to boost your streams and often triggers those algorithmic playlists. Plus, the benefits often continue even after the campaign ends!

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Option 3: Use a Spotify ad campaign to trigger Spotify’s algorithmic playlists. 

Here are some tips to boost your chances:

  1. Use Spotify for Artists: It’s like your backstage pass. Fill out all the info you can when submitting your music.
  2. Creating music is essential. It’s a no brainer!
  3. Share your music; Put your songs on playlists made by users reach out to curators and promote your tracks on media platforms.
  4. Create your own playlists: Mix your songs with similar artists and try to gain followers.
  5. Keep at it: Rome wasn’t built in a day, and neither are music careers. Stay patient and persistent!

What’s next after you hit those algorithmic playlists?

Set your sights on Spotify’s editorial playlists. They’re like the Mount Everest of playlist goals and can really launch your career into the stratosphere!

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Final Thoughts:

Music promotion can expose your tracks to new listeners and new potential fans. Spotify is a crucial platform to get exposed. Remember, the key to triggering these playlists is getting those streams quickly – aim for at least 5,000 in two weeks. And the more tracks you create and release, the better your chances to hit the algorithmic playlists. 

You’ve got this, superstar! Now go make some noise!

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