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Drake, Kendrick Lamar, J. Cole: Which New Album Are You Most Excited For?

Though 2020 has gained instant historical notoriety for obvious reasons, hip-hop has done its part in holding it down for the masses. The year has seen the arrival of many strong albums, from Eminem’s Music To Be Murdered By to Freddie Gibbs’ Alfredo, Conway’s From King To A God to Benny The Butcher’s Burden Of Proof, Lil Wayne’s Funeral to Royce Da 5’9’s The Allegory to 21 Savage and Metro Boomin’s Savage Mode 2. The list goes on, and it’s likely the album of the year round-up discussion will be a tough one.

And to think, three of the rap game’s biggest artists — all of whom have been rumored to drop before the year’s end — have yet to deliver their highly anticipated albums. We’re talking about Drake, Kendrick Lamar, and J. Cole. Of the three, only Drizzy has concretely confirmed an album title — Certified Lover Boy. Cole has dropped a few warm-up singles in “The Climb Back” and “Lion King On Ice,” though since then it’s been quiet on the Dreamville front. And Kendrick’s future remains as uncertain as ever, with the lone detail pointing toward a “rock-inspired” sonic direction.

Drake

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While each of the three artists has long earned the right to be judged on their own merit, it’s still hard not to examine them as a trifecta, a “Big Three” of an aging hip-hop generation. For Drake, Certified Lover Boy will mark his sixth studio album. For Cole, his sixth as well. For Kendrick, whatever he lines up will be his fifth. Combined, the number of classics they’ve created is up for debate. Nobody doubts that a new classic remains a distinct possibility — particularly in the case of Kendrick, who has yet to miss with any of his major releases. It’s not to say Drake and Cole have underwhelmed, but Kendrick’s appeal has proven to resonate on a universal level. That, and his elusivity all but guarantee that his new album release will feel like the biggest spectacle.

Of course, Drake’s gargantuan following may very well place him ahead of the pack when it comes to the charts — but he is coming off the rather lackluster release of 2018’s Scorpion. While that may have hampered expectations for some, it can be argued that Drizzy will be coming out swinging when he does decide to release. Though perhaps we’ve already seen a glimpse at what’s to come with “Laugh Now Cry Later,” a Lil Durk-assisted single that seems destined for an album placement. It’s enough to perhaps theorize on a potential creative direction, though some have feared the biggest hurdle Drake may have to overcome is that of complacency; in these times leading up to Certified Lover Boy, it can feel like he simultaneously has nothing and everything to prove.

J. Cole

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Cole’s situation is rather unique, in the sense that he’s effectively spent the last two years effortlessly bodying guest appearances. His feature spree energy transitioned into the Revenge Of The Dreamers III project, where it felt like he was having more fun in the booth than ever before. As such, many have been eager to see where he takes his next album, the glories of his epic run still shining bright. Whether he’ll expand the scope of his guest roster, perhaps including some of those same collaborators he recently blessed, remains a major point of interest. Others have looked to him for guidance in these troubled times, though his recent “Snow On The Bluffs” seemed to indicate a disinterest in being a thought leader. Suffice it to say, there’s plenty of material for Cole to tackle on this go-around, and fans are eager to see what he’s been cooking up.

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That leaves Kendrick Lamar, who has not delivered a full-length album since the Pulitzer Prize-winning DAMN. A heightened bar if ever there was one. Seeing how Kung-Fu Kenny returns to the game has remained one of hip-hop’s most buzzworthy mysteries. Known for his constant artistic innovation and top tier technical prowess, it can be argued that the hype surrounding his untitled project is the highest of the three. And with great hype comes great expectations, the likes of which are difficult to resolve. To his credit, Kendrick has yet to stumble and has for the most part retained the benefit of the doubt. Should Punch’s projection of a “Soon Soon” release date hold true, perhaps further enlightenment will arrive before the year wraps up.

Three hip-hop legends, all of whom have new albums due in the near future. Which one are you most anticipating to be the best?

Kendrick Lamar

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Celebrity

DJ Akademiks Resurrects 2015 Drake vs. Meek Mill Beef With Alleged Nicki Minaj Backstory

DJ Akademiks is digging up hip-hop history buried for 10 years as he offers his supposed explanation for how the Drake/Meek Mill feud came to a head in 2015. The back-and-forth between Akademiks and Meek Mill has resurfaced the conversation. Akademiks returned to the long-running Drake-Meek beef on his stream last night, saying a comment by Nicki Minaj had something to do with what happened between the two rappers.

According to Akademiks, Meek and Minaj were shopping at a designer fashion store when they got to the register. He says that when Meek told her he didn’t have the cash to pay for Minaj, she allegedly told him he would never be Drake. Akademiks also claims Minaj left the store on her own, and then Meek went on X, and what happened next started the infamous feud with Drake.

The account remains an allegation, not a confirmed explanation. The information provided has not been independently verified, and ultimately only those involved, including Minaj and Meek Mill, could confirm the story’s authenticity.

The beef between Drake and Meek Mill started in 2015 and has become a staple in hip-hop conversation. Meek struggled after the fallout, while the beef became a defining moment in Drake’s career. However, the two eventually made up and collaborated on “Going Bad,” signaling a return to a more cooperative relationship despite the rivalry’s tension.

Now that Akademiks and Meek are throwing shots again, the events of 2015 are back in the conversation. By reflecting on the feud, Akademiks has added another possible piece of context to a story that has been a hot topic in hip-hop for years.

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Whether his version of events is what actually happened, however, remains unresolved. Currently, the designer-store story isn’t factual, but it is Akademiks’ version of the events surrounding the beef.

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Entertainment

Snoop Dogg Wants To Pay Someone $10,000 A Month To Eat Ice Cream

Snoop Dogg in Hollywood, California, 2019
Photo: Glenn Francis / Wikimedia Commons (CC BY-SA 4.0)

Snoop Dogg has had a lot of job titles over the years, but “official ice cream taster” wasn’t one of them until now — and he’s hiring someone else to fill it. His company Dr. Bombay just opened applications for the role, and it pays $10,000 a month.

The gig is fully remote and open to anyone on the planet, which Snoop announced himself in a video that’s exactly as laid-back as you’d expect. “I love the paper, but not the paperwork,” he said, explaining that HR firm Deel is handling the logistics while he handles, presumably, the ice cream.

The actual job is less “sit around and eat pints all day” and more part-time cultural scout. Whoever gets it will track flavor and food trends around the world, report back on what people are eating and talking about, and work directly with Dr. Bombay’s in-house flavor lead to help shape what the brand does next. It’s a three-month contractor role, and Snoop’s team says they’re actively looking outside the usual resume pile — creators and non-traditional applicants welcome.

Dr. Bombay itself leans nostalgic, with flavors like Long Beach Fruit Cart, Sticky Caramel Apple Pie, and Peanut Butter Jelly Time already sitting on shelves at Walmart and moving through DoorDash and Instacart. Somewhere out there is one very lucky applicant about to get paid five figures a month to have opinions about ice cream, and honestly, good for them.

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