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Eddie Castillo’s Powerful Ocean Conservation Video Campaign
“We are the last generation that can save the oceans, and we are the first generation that must learn to live without them.” – Silvia Earle
By Altered State Productions
The Ocean Foundation has taken on a mission of critical importance: to save our dying oceans from the irreversible damage caused by human activity. With marine ecosystems teetering on the brink of collapse, the organization’s latest campaign aims to educate and inspire action through the power of storytelling.
Meet Eddie Castillo, Founder of Dallas production company Altered State Productions and media director who’s passionate about the ocean’s survival. His latest project with an ocean conservation organization takes viewers on an emotional journey, blending breathtaking aerial footage with a powerful stewardship message.
“It’s easy to become numb to the devastation happening around us”, says Castillo, “We scroll past images of environmental destruction, momentarily horrified, yet quickly moving on to the next distraction.” While other campaigns often depict the devastation—plastic, trash, turtles entangled in debris—the Last Generation campaign strives to remind us of the beauty we are at risk of losing forever. The brand video captures the ocean’s waves hitting the shore, smooth and therapeutic.
Castillo’s work, reminiscent of National Geographic’s Planet Possible, combines awe-inspiring visuals with a profound sense of responsibility for our planet. Using advanced drone technology, Castillo captured mesmerizing scenes of Hawaii’s North Shore, showcasing the pristine beauty of marine ecosystems under threat. These stunning visuals, paired with philosophical narrations by Alan Watts and a cascade of electronic synths, create a dreamlike quality that blurs the lines between reality and fantasy.
The Ocean Foundation’s storytelling hinges on compelling imagery, reminding us of our collective responsibility to protect these fragile ecosystems. By raising awareness and inspiring change through the power of commercial video production, the project serves as a rallying cry for ocean literacy, species protection, and habitat preservation.
Altered State Productions proudly circulates its media campaign through syndicated sources, utilizing targeted messaging that hits viewers on a different level. “As a media production company, our mission is to create impactful messages that drive real change,” says Brian Medina, Communications Director at Altered State Productions. “We pour our hearts into every project, hoping to make a difference. We’ve successfully generated over a quarter billion dollars in attribution for brands and companies worldwide. If we can do that for profit, imagine what we can achieve for causes worth standing for.”
The media agency’s impressive portfolio includes over 96 nationally aired TV ad campaigns for brands like Jameson, Valyou, and OWN.
In one scene, two young children hold up a surfboard to protect themselves from an incoming wave, playing innocently as kids do. The scene cuts to a breathtaking timelapse of an iridescent coral reef, with aqua blue currents turning the rock. This moment signals that those two kids could be the last to witness such beauty, delivering the hard-hitting message of what we stand to lose—an ocean and all its wonder, and the chance to truly experience it.
In the end, we are faced with the undeniable truth that if we do not act, our children and their children may never know the oceans’ true splendor, leaving behind only a memory of what once was—a heartbreaking legacy of neglect, making the next generation, possibly the last generation.
Altered State Productions is a video production company and digital marketing agency, specializing in video editing services that propel brands with competitive advertising.
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Staying Positive While Looking for a Kidney: The Inspiring Journey of ATown
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In the spotlight of social media, ATown has captivated audiences with his unique talent—a birdcall that has become synonymous with his brand. Known not only for his distinctive sound but also for his connections with big names like Meek Mill and Snoop Dogg, ATown once basked in the glow of fame and fortune. However, life took an unexpected turn, and the Instagram celebrity now finds himself in a challenging battle for his health, desperately searching for a kidney.
Despite the gravity of his situation, ATown has chosen to focus on the silver linings rather than succumb to despair. His resilience and positivity are truly inspiring. Rather than retreating from the public eye, ATown is actively engaging with his fans and continuing to create music. His latest single, “Konnichiwa,” has garnered over 50,000 views on YouTube, showcasing his unwavering dedication to his craft and his ability to connect with his audience, even in tough times.
ATown’s journey is a testament to the power of positivity and the human spirit. Instead of allowing his health struggles to define him, he remains proactive in his search for a kidney while continuing to pursue his passion for music. By sharing his experiences through social media, he not only raises awareness about organ donation but also inspires others who may be facing similar challenges.
His ability to maintain a positive outlook has resonated with many of his fans, who admire his strength and determination. Through his posts, ATown often reminds his followers to cherish their health and support one another, creating a community of encouragement and love.
For ATown, music has become more than just a career; it’s a form of therapy. Each song he releases serves as an expression of his emotions and a way to cope with the uncertainty surrounding his health. His fans have rallied around him, providing support and sharing his music to help spread the word about his journey.
Through his artistry, ATown continues to show that creativity can thrive even in adversity. His latest tracks not only entertain but also empower, reflecting his journey and the hope that accompanies it. Whether he’s collaborating with fellow artists or working on solo projects, ATown’s music remains a beacon of hope and resilience.
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Omar releases ‘Along the Coast’
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Today marks the day Omar releases “Along the Coast,” the second track in his ‘Felt Piano’ series, available on all streaming platforms. You will now be able to enjoy Omar’s intimate, close-up piano touch, with enhanced acoustics and a double-felted piano that allows the full effects to come through.
Omar’s ‘Felt Piano’ is special and in its own way, unique in the way the hammers, dynamics, and pedals are captured alongside the strings and keys themselves. When asked, Omar told us that “the full beauty of the piano can only be captured when all the sounds are heard and conveyed.” Omar also explained that his objective is to “allow his fans to hear exactly what he hears, the special sounds that can only be heard and recorded when you are very close to the piano.”
Omar’s new release is a calm, relaxing track, featuring sweet melodies and harmonies that offer a moment of serenity and peace amid such a chaotic world. More from this unique pianist is found at “Omar Plays Piano” on YouTube.
“Along the Coast” by Omar
July 30th, 2024
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