Eminem has turned up the heat for his latest album, The Death Of Slim Shady (Coup De Grâce), with a unique promotional stunt that has the internet buzzing. On Friday, July 12, Union Square in New York City was taken over by a flash mob of blonde-wigged, head-bobbing fans blasting Eminem’s track “Houdini.” The eye-catching event wasn’t just about Slim Shady’s new music—it also served as a promo for the new “Gin & Juice” pre-mixed cocktails from hip-hop legends Dr. Dre and Snoop Dogg. With their tight-knit camaraderie, it’s no surprise they’d combine forces for such a memorable spectacle.

Despite the buzz and excitement, not everyone is on board with Eminem’s latest moves. Controversial social media personality Ryan Garcia took to Twitter to air his grievances, labeling Eminem a “satanist” and accusing him of pushing negative messages. Garcia’s tirade, which included disparaging comments about the rapper’s sexuality and music, sparked further debate online.

Fans of Eminem are eagerly anticipating more from the rapper, with whispers of a deluxe edition of The Death Of Slim Shady on the horizon. Speculation is fueled by the existence of extra digital deluxe tracks, including a notable feature from 2 Chainz. Given Eminem’s history with extended releases, as seen with Music To Be Murdered By, fans are hopeful for even more new material.

Eminem’s latest stunt underscores his flair for dramatic promotions, even as flash mobs have become rare. The event has only added to the album’s momentum, with tracks like “Fuel” already generating significant hype. The collaboration between Aftermath, Death Row, and Interscope suggests more exciting crossovers ahead. While some critics might need a “Gin & Juice” to swallow Eminem’s bold lyrics, fans are ready to embrace the “Brand New Dance” he’s bringing to the table.