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Artist Spotlight

Exclusive Interview with Megmafia, an independent South-African female rapper from Johannesburg

Today, we are going to introduce one of the finest and hottest south African female rappers on the radar you need to know in 2022. Megan King, better known as Megmafia is an independent South African rapper and singer from Johannesburg, South Africa. She has a music background joining choirs and entering music competitions at the age of 7.

We had the opportunity to interview Megmafia to talk about her music career, inspiration, and the latest in her life so far in the music industry.

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Can you tell our readers about what really inspired you to write music?

Megmafia – Inspiring the masses has always been one of my greatest purposes in this realm and being able to vocalize my beliefs through the means of music was a blessing in every possible way. I’ve always wanted to bring forth a narrative that will impact the minds of tomorrow and lead them towards greener pastures with humble hearts. Aside from that, music has always been a part of who I am. It makes me happy and when I’m able to impact people with a domino effect of genuine happiness, I believe my duty here is fulfilled through something I love.

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When did you realize you were going to make music professionally?

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Megmafia –  I don’t like to think of music as a profession but rather as my way of life. It’s been embedded in me since birth although I must have been around the age of 15 when I first realised people enjoyed my sound and what my music represented.

 

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Tell us what is so unique about you and your music?

Megmafia – What’s unique about my music is that it doesn’t cater to one specific genre. I’m extremely versatile as both a person and as an artist. R&B has and always will be my first love and then of course what I’m most renowned for, which is Hip Hop. Being able to infuse my vocal range with rap is the coolest thing I think I’m capable of. I’ve also explored avenues like Afro-pop which is something I’m still trying to perfect.

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Can you tell us about your latest releases and what inspired you to create them?

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Megmafia – My latest singles were both R&B. “Distance” & “Good Girl, Bad Habits” was simply made out of genuine emotion and not for the purposes of creating a “banger” I just wanted to create something relatable. Each single represented a major part of my recent history that I’m blessed to have experienced. It helped me understand myself in so many ways but as of lately releasing projects hasn’t been my main priority but rather taking my 20s to understand the business logistics of the industry before taking major strides musically.

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Can you give us a brief insight into your upcoming projects?

Megmafia –  An E.P consisting of 4 gems seems to be on the horizon if my will permits it to be. It’ll be my first full body of work in 5 years. I’m excited and anxious all in one breath. Music has changed so drastically and the pressure of “keeping up with the wave” tends to change artists and their true sounds an awful lot. I’m simply just trying to preserve who I am and deliver my old soul to this new age.

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What do you wish you were told when you first started making music that you think would help artists just starting out?

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Megmafia – I wish I was told and encouraged to be self-reliant and teach myself how to do all the things that every artist requires. Like producing my own material. That’s the key to unlocking your own doors without having any glitches or setbacks. Starting young would’ve leveraged me greatly.

 

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What do you do when you don’t do music (creative or otherwise) that you are passionate about?

Megmafia – I’m really passionate about watching documentaries that withhold facts about the world, humanity, and cryptocurrencies  – other than that you can catch me watching soccer, in the gym, or in bed. I love sleeping, super passionate about that!

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Any last piece of advice for those artists who just started making music?

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Megmafia – The same advice I wish I was given will be the same advice I’ll provide. Artists who are reading this, learn how to produce their own music. Sacrifice those hours of playtime and focus on your legacy. Spend less time in the club and more time educating yourself about this business because it has a dark side to it and doesn’t forget to surround yourself with a team that has your best intentions at heart. Keep your third eye open, always.

 

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How can our readers follow you online?

Megmafia – You can follow me @megmafia on all platforms.

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Artist Spotlight

Adelide Takes a Bite Out of Temptation in New Disco-Inspired Track “Witness”

Adelide

In an innovative new release, Adelide, a prominent soul-pop artist from NYC, presents “Witness,” a song that artfully combines the rhythmic essence of 80s disco with a contemporary twist. This soulful track explores the theme of forbidden love and is characterized by lush synths, captivating rhythms, and Adelide’s compelling vocals.

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“Witness” reinterprets the timeless tale of temptation within the context of a modern, queer romance. Adelide’s emotive and resonant vocals complement vibrant synths and bass lines inspired by funk, resulting in a nostalgic yet refreshingly unique soundscape. The song’s narrative draws parallels to the Garden of Eden, inviting listeners into a realm where passion and surrender intersect, establishing “Witness” as a poignant anthem for those who embrace love boldly.

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The music video, directed by Margot Bennett, serves as a visual complement to the song’s themes. Set in a contemporary Garden of Eden, the video features stunning cinematography and choreography that immerse viewers in a dreamlike world of desire and temptation. Notably, the video includes a memorable scene of Adelide biting into a pear—an ironic twist on the forbidden apple—only to humorously spit it out at the crew’s insistence, injecting a touch of humor into the otherwise sensual visual narrative.

Adelide’s “Witness” offers more than just music; it provides an immersive experience for both the auditory and visual senses. With its infectious rhythm and captivating storyline, this track is positioned to make a significant impact in the soul-pop and disco revival genres.

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Adelide continues to push artistic boundaries and redefine musical genres, making “Witness” essential listening and its accompanying video a must-see. Immerse yourself in this modern-day Eden and allow Adelide to guide you through the complexities of love in “Witness.”

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Artist Spotlight

Azu Yeché stirs a soulful serenity with his new single, “Leave Me Now”

AZU YECHÉ

BritishNigerian artist AZU YECHÉ demonstrates exceptional songwriting and musical talent in his latest single, “Leave Me Now.” This profoundly introspective song masterfully delivers a soul-stirring anthem for anyone who has encountered the heartache of a strained romantic relationship. It was entirely self-written and performed on the guitar, encapsulating the perspective of an individual grappling with a partner’s uncertain commitment.

Yeché’s decision to record his vocals in just one or two takes adds an authentic layer of vulnerability while amplifying the raw emotion of the moment. His collaboration with Jim Lawton in the studio has resulted in a subtle and warm production, allowing the song’s soulful core to shine through. Yeché’s musical style represents a captivating blend of soul, gospel, and African influences reminiscent of artists like Michael Kiwanuka, Lianne La Havas, Jordan Mackampa, and Leon Bridges. The slow-paced percussion and serene acoustic strings establish a contemplative ambiance, harmonizing flawlessly with Yeché’s commanding yet relaxed vocal performance. 

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Lyrically, “Leave Me Now” lays bare a heartfelt plea for genuine love, underscored by Yeché’s emotive delivery. The repeated lines, “If your lovin’ is ruled by someone else, leave me now, oh leave me now, if your lovin’ ain’t as strong as mine, leave me now, oh leave me now,” poignantly express the desperation and resignation of someone choosing to ultimately embrace the painful decision of separation rather than endure a half-hearted affection. His intimate and unguarded approach will enable the audience to deeply sense every pang of honesty expressed through the song.

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Leave Me Now” represents a significant addition to any music collection and is a must-listen for enthusiasts of captivating soul music. Yeché, known for his two-part EP, Soul Afrikanah (part one and part two), which delved into his dual identity using folk and soul genres, showcases yet another dimension of his diverse artistry with this single. This further cements his prominent status in the realm of contemporary soul music.

 

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For more information about AZU YECHÉ, please visit [website]. 
CLICK HERE TO STREAM AZU YECHÉ’s Leave Me Now on Spotify.
CONNECT WITH AZU YECHÉ | Instagram | Twitter | Facebook |

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