Fashion
How Eli Russell Linnetz Built the Ultimate Californian Brand
You might know Eli Russell Linnetz’s film, photography, and stage design, but his fashion company, ERL, is just as exciting. Based in Venice Beach and backed by Dover Street Market Paris, the brand has all the makings of a fashion world…
Since launching at Dover Street Market’s stores, ERL has been a secret success—though the designer admits he doesn’t really obsess over SKUs and sell-throughs. “I’m lucky Adrian and the DSM team handle all that for me, so I can just focus on creating something authentic,” he says. “Even the first season, I was going to do a few t-shirts and ended up doing a 60 piece collection. Never once did Adrian tell me to stop. He let me explore.”
The fact that Linnetz is sort of a one-man-band, designing, photographing, and styling each collection himself adds to the intimacy and appeal. In a fashion landscape that is overpopulated by marketing jargon and incessant collaborations, Linnetz comes off as no bullshit. A bit of unfiltered charm.
When he maps out the future of ERL, he tries not to be too prescriptive. “For me it would be expanding the language I’m creating: the American story, the Venice Beach character,” he says. Someday he might want to open a place where his multifaceted interests could convene, a store-music-art space, though it’s hard to picture people hanging out with the languor his work inspires while the pandemic rages on. In the short term, he’s excited to watch his fashion dream become real. “We’re only in the second season and we’ve grown so much,” he says, with the assurance that whatever comes next “will be super organic. I’ll be true to myself and Venice Beach and America.”
His biggest concern might be staving off the fashion machine. Someone who can balance the calculus of celebrity, fashion, art, and music as well as Linnetz can would be highly valuable to the behemoths out there, in the way that fellow multi-hyphenates like Matthew Williams, Virgil Abloh, and Hedi Slimane are. That life might not appeal to him, though. “I feel it’s easy to compare yourself to other people nowadays. For me the challenge is the focus on myself. You have to be kind of self-centered in order to discover what stories you want to tell, but in doing that it’s selfless. You have to sacrifice to work so hard and to understand what you want to say.” Independence was always the American Dream.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.