Interview
Interview With American Recording Artist VerseBorn
VerseBorn is an American recording artist, motivational speaker, and activist hailing from San Francisco, California. VerseBorn has recorded both solo and with Bay Area group KonQuest. His solo work spans several genres, including hip hop, new age, indie rock, and r&b music.
“Sounds and lyrics are tight men, keep up the good work- best thing I have heard in some time!” – Eliot Rivero, Automo VXF
VerseBorn has had the privilege of writing and producing for many popular artists associated with major record labels including Universal Music Group, Def Jam Recordings, E-One Music, Interscope, and more. He is able to play many instruments by ear (without formal training) and took inspiration from RZA, Hi-Tek, and Scott Storch as he began producing his own beats.
“Really feeling the style man, def on your way to the top!” – Def Jam, AR
Honk reporter had the opportunity to talk with VerseBorn on Instagram about his journey in the music industry and many more.
Welcome to Honk Magazine, tell us where are you from?
VerseBorn – I was born in San Francisco, ca, firstborn to a family of 10 siblings. my mother was a talented vocalist from the Bay Area, who has worked with many industry professionals and producers.
As a youth, financial burdens often caused my family to move from one place to another, as a result, I accumulated friends and contacts all across the Bay Area and Sacramento.
While shaping up as a young mc I spent most of my time within the inner-city streets of San Francisco, traveling often across the bridge to Oakland and San Leandro to connect with friends family, and associates.
How did you get into music?
VerseBorn – Before reaching 10 years old, I have been exposed to various studio sessions, band rehearsals, and live performances which helped me to set the foundation in achieving my own lane of greatness within the music industry.
What is the most challenging thing you have overcome in your life?
VerseBorn – While coming of age in California, I have battled heavily with depression and anxiety- which made it difficult for me to cope with the surmounting family issues. Music became the primary outlet and therapeutic tool which aided the most in getting through difficult times.
Are you currently signed or independent?
VerseBorn – Currently, I am unsigned and pushing all of my content independently. Freedom and ownership of the rights to my creativity are important to me although am open to exploring distribution and or management deals if the opportunity should provide itself.
Who inspires you the most musically?
VerseBorn – Well, a lot of my fans said I sound similar to Jalen Santoy, Ab-soul, and Evidence. I am mostly inspired by Logic, Jcole, and planet Asia
What do you want people to take away after listening to your music?
VerseBorn – I want to motivate people all over the world to let them know it’s never too late to achieve their dreams. Reach for the stars and go after what you want out of life. Rarely has anything given to us, it is up to us to go get it. All we have is this moment, KonQuest Now.
What is your greatest achievement as a musician?
VerseBorn – My greatest achievement as a musician was being able to amass a worldwide following and have the opportunity to work with artists from Def Jam, eOne, and more. And, being able to make this much noise independently is a major feat in itself. The journey is not over and I have a long way to go. It’s more in the experience than the actual end goal.
Do you produce your own music? If not who do you work with?
VerseBorn – I am an artist/producer who can rap sing write and produce beats as well. Many of the songs I released were produced and mixed by myself exclusively.
Other than myself, my brother Enyway and Wreck The Rebel (aka Flamingo Fred) makes a good majority of the beats you hear throughout the collective discography.
Who is one artist you wish you could work with?
VerseBorn – There are too many artist names!!
My dream project would feature Andre 3k, Ceelo Green, Planet Asia, Royce 5’9, Blackstar, Phatoah monche, and Executive producer would be DJ Khalil
Tell us about any new music you have coming out? When is coming out? What is it about?
VerseBorn – Check out my latest release, “Godly” available on every platform: https://bit.ly/vb-
New music is on the way: “Ask 4 Me”, dropping June 25th. Pre-save available: https://bit.ly/
Gems are dropped from beginning to end, as the cinematic reverence floods the listeners’ imagination. VerseBorn is able to eloquently explain the experience of traveling abroad, the culture shock of life in other countries, and the expanded mindset one achieves whilst returning back home.
What does a day inside your shoes look like?
VerseBorn – KonQuest Now fights for several causes locally and worldwide we help the community by striving to empower the youth with tools to help keep them off the streets and to help them tap into their creative abilities.
We have supported the black lives matter protest as well as protests in other countries such as Belarus where there are atrocities still being committed to this day.
We also push to support small businesses both locally and across the globe.
VerseBorn specifically is a hardworking person in general: Husband, father of 2, entrepreneur, music producer, and more.
VerseBorn is constantly working to build new bridges a d foster new connections friendships and business opportunities.
VerseBorn is also an activist and motivational speaker of sorts encouraging others to follow their dreams and KonQuest Now.
Anything else you want the audience to know about you?
From VerseBorn directly:
I’m just really hoping to grow as an artist I’m hoping to share my content with more like-minded individuals and really I’m just trying to network with more artists and people that are on the same wavelength as myself.
I’m a father.
I’m a husband.
I’m an older brother.
I’m a leader for KonQuest.
I’m trying to lead by example showing that if you follow your dreams anything is possible.
My goal is not to be famous or super-rich I just really want the ability to make a living be successful doing what I love to do and spending time with my family and those I love.
Follow on Twitter and Instagram @VerseBorn
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Interview with Free Mace
Free Mace’s new album “Better off Bitter” is releasing 7/19/24. This new album was independently produced, engineered and funded from a home studio location in Jacksonville, FL. All processes were done by Mason Thomas Staub over 3 years time. Mason sat down to answer some questions in this one-one-one interview…
Mason, your new album “Better off Bitter” is set to release on July 19th, 2024. Can you tell us about the inspiration behind this album and what themes, tones, and stories the listeners can expect?
The main inspiration behind this album is the evolution of artistry and production. Free Mace’s previous album, “Media,” was the transition into more Rock and Indie music. “Media” is a genre fusion set in a dystopian, technocratic, and bleak world, inspired by the global pandemic. As soon as “Media” released, I began drafting the early instrumentals to songs (such as Reality). Every album or EP has been a concept and “Better off Bitter” is no different. The main concept of “Better off Bitter” is being better off bitter. Over the 4 years of living in Jacksonville, FL and not being originally from there, I was the new guy in town. Because of this as well as the advantageous disposition of others involved in or surrounding the industry, I’ve faced ageism and superiority, judgment and prejudice, as well as seclusion and loneliness. Add an incredibly toxic relationship that consumed all my mental capacity for a bit (refer to the song Good Time Girl), and you get the varying emotions and experiences of “Better off Bitter.”
“Better off Bitter” describes the tone and tempo of the album, as well as mood of the songs. The goal of this album was to experiment and set a new standard against mainstream concepts, while not being so far removed from them that the music is unrecognizable. I have been describing “Better off Bitter” to people as a “Jazz Orchestra in a Pop-Punk band format.” I’m aware that this is a big claim to make, however, I’m confident that the unique sound that has been created is new and nostalgic at the same time.
You independently produced, engineered, and funded this album from your home studio in Jacksonville, FL, over three years. What were some of the biggest challenges and rewards of handling every aspect of the production process yourself?
Some of the biggest challenges were motivation, isolation, and insecurity. When doing everything yourself it requires an incredible amount of discipline and vision. There were countless times I found myself vacationing in the doldrums for extended periods with minimal creative output. The beginning of an album always begins as a peak that declines over a period until release. It’s simple and stressless to explore, create and form new ideas, expressions, and feelings. After this honeymoon-like period, then the reality hits of how much goes into the processes of production. The starting production is always hopeful and motivating, so it’s easy to dedicate double-digit hours in a studio. When you start getting to the nitty-gritty, like listening to the same 10-seconds of audio on loop thousands of times, that’s when things aren’t done as jubilantly. That would bring me back to a creative null for a bit, until I felt confident to approach things again with a fresh perspective. The isolation came out of my own doing when I chose solitude to separate myself from distractions, toxic attitudes, limiting perceptions, and peer approval. I prioritized myself and focused on what was important; the completion of “Better off Bitter.” I became more mindful in the process in regards to how I would spend my time in the doldrums. I had a new motivation that allowed me to be more realistic about what songs would make the album (originally 15 instead of 10), what the context and sound would definitively be, and when a deadline would be. After finally completing it, that’s where the insecurity set in when it comes to the acceptance of the album, “Better off Bitter.” 3 years of work is a lot of time to think about how things will be, but I’ll just have to wait and see.
\Which track on the album holds the most personal significance for you, and why? Can you give us some insight into the creative process and meaning behind that particular song?
I would say that the last track on the album, “The Heretic,” has the most significance to me because it’s the finale. This is the last song someone will hear and the last chapter to the story conveyed in “Better off Bitter.” The idea of “The Heretic” comes from the snake-oil sales in the name of religion. The concept that an individual with certainty can sell others with a promise rather than those individuals being at terms with uncertainty. I wanted to provide an image of an interaction between a salesperson and a potential customer. Eventually getting discovered for their fraudulence, the salesperson is forced to lead a vagabond life until the discovery of reinvention.
Over the course of three years, your musical style and influences might have evolved. How do you feel your sound has changed or matured from your previous work to this new album?
The previous Free Mace album, “Media,” was a transition into more up-tempo music. I would see how people would react at the concerts and the up-tempo would always have a better response from what I could tell. It’s not that the audience didn’t enjoy the slower tempo music, it was more about what their body language conveyed. I started to notice people would be involved dancing and moshing to up-tempo music more than standing still with a head bob to a slower tempo. I wanted to do an album that would capture this high energy from beginning to end, while telling a meaningful story about emotions, experiences, and ideologies. “Better off Bitter” is the highlight album of the Free Mace discography, available everywhere 7/19/2024.
As an independent artist, what advice would you give to other musicians looking to produce and release their own music without the backing of a major label?
The best advice I would give to anyone and everyone would be to always stay true to yourself, no matter what.
What are your plans following the release of “Better off Bitter”? Are there any upcoming tours, music videos, or other projects that fans can look forward to?
Following the release of “Better off Bitter,” there will be 2-3 music videos available in varying cinematic styles. Currently in the process are one animated video (Available 7/19/2024 on YouTube) and one live-action Frank Sinatra/Edgar Allen Poe inspired video. There will potentially be shows in the future, but am needed a backing band on location for performance, so if you’d like a Free Mace show where you are located and have a professional band to provide, I will see you there!
Artist Spotlight
Angie and Chris from Eleyet McConnell Talks “Surrender,” Morphing and New Single
Angie McConnell’s powerful voice and heartfelt songwriting, influenced by icons such as Beth Hart, Janis Joplin, and Merle Haggard, blend seamlessly with Chris McConnell’s soulful musical arrangements, reminiscent of classic 70s rock and blues. Together, as Eleyet McConnell, they create a sound that is both nostalgic and refreshingly modern.
Since meeting in 2013 and beginning their collaborative songwriting journey, Angie and Chris have developed a musical synergy that is palpable both in the studio and on stage. Their songs reflect personal experiences and universal truths, delivered with an honesty that strikes a chord with audiences.
On the eve of their new single release, “Don’t Tell Me Why” from their critically acclaimed debut album, “Crazy World,” the couple took time out to answer some questions in this EXCLUSIVE interview…
“Surrender” is such a personal and emotionally charged track. Can you share with us the inspiration behind the song and what it means to you both personally?
Angie: Lyrically is a reflection over a very difficult period of time for me. Life was throwing curveballs at me, and I had to reconcile a lot of really hard things all at once. “Surrender” was my way of telling the story of my journey, and those moments when things felt quite insurmountable to me. It was my opportunity to share my belief in a higher power and faith that there is something bigger than all of us in control.
As a married duo, how does your relationship and shared experiences influence your songwriting process?
Chris: Almost every song we’ve written is about our life before and after marriage. For us it’s a magical thing to share the ability to express life through song lyrics and melodies. Writing is almost like the framework that makes us who we are both as individuals and as husband and wife. Angie never wrote songs until she and I met, and I was just waiting for things to click for her and see what could happen. For a couple years I’d noodle on the bass during rehearsals to see if she’d catch on and it took a bit. One day it was like she heard it for the first time and things just took off from there.
Angie, you mentioned that “Surrender” is your “give it to God” song. Could you elaborate on how your faith journey has influenced your music, especially in this song?
I grew up in the church and spent several days every week in service, bible study, or the fun activities our church would have on Saturdays or during softball leagues and things like that. My mom was always playing hymns on the piano and she and my dad would sing those old songs playing guitar. It was definitely part of my foundation. Like many people I drifted away from that life as I got older and while I never forgot those times, I certainly wasn’t active like I was when I was younger.
As I explained, the lyrics to “Surrender” talk about the lowest period of time in my life. So many difficult things happening all at once and I was struggling to deal with it all in a healthy way. Literally, one day I was on my knees just sobbing because I was so overwhelmed and I actually said out loud, “I can’t do this please help me”. I felt a peace that I hadn’t felt in a very long time and not because it had left me. It was because I wasn’t open to receiving it and didn’t even realize it.
All my life I remember hearing people say, “lay it down..give it to God”….. but it didn’t really resonate. This time it felt so natural and so easy. I let it all go and gave my worry, my fear, my sadness, my guilt….all of it to God. It was the best thing I could have done for myself.
“Gettin’ By” was a success, hitting the top 30 on the UK iTunes Rock songs chart. How did you feel about the reception to your debut single, and did it impact your approach to creating new music?
Chris: Believe it or not, we never sit down with the intention of writing a song in any certain fashion. Even with a song like “Getting By” and all its success, we still never went back to write the next tune with the intent to stay in that vein and try and match the success. Maybe we should think about that in the future, but our writing just doesn’t flow like that.
Your debut album, “Crazy World,” seems to touch on themes of overcoming struggles and finding hope. How do you hope listeners connect with the overall message of the album?
Angie: The songs on this album all come from our life together. Chris and I have had our share of struggles, and we still found a way to make it all work and it’s been just amazing. Our lives are crazy and fun and full and challenging, and the world at large feels even more crazy at times. This album shares stories of different struggles like paying bills, falling in love, sadness, disappointment and how unfair life is at times – all the things that each of us deals with on the daily. We found each other and have found a way to get through all the hard times together. Anything is possible. Hopefully, someone else can listen to our story and feel encouraged to keep chasing their dream.
“Don’t Tell Me Why” is your upcoming single, set to release soon. Can you give us a glimpse into the inspiration behind this track and what listeners can expect?
Chris: This song came together in a matter of minutes. We were writing with our friend, Darla, in her basement one evening. I came up with those bass intro notes and just sang the line “Don’t tell me why”. Darla and I just seemed to play the same thing without talking much about it and Angie literally just took off with the lyrics to the song. It was like she couldn’t write them down fast enough. Apparently, she was upset with me about something (chuckling). I might be responsible for a few of those songs when she was upset. More stories for later LOL.
Your music has been described as genre-defying. How do you approach blending different musical influences to create your unique sound?
Angie: Our music is simply a culmination of all the great stuff we grew up listening to as kids. Both of us have grown up with several influences and we love it all. I think it’s why our original work feels like it could live in a lot of places and it’s really difficult to say we live in this or that bucket. Both of us grew up on gospel and country music from our parents, Chris loved the 70s music and so did I. We both love rock and roll and blues and oddly enough, neither of us had a love fest with the arena stuff from the 80s. Sure, we listened and yes, we were in the throes of the vibe like everyone else at the time, but I wouldn’t say that era influenced us much as songwriters.
Both of you have dynamic stage presence. How do you translate the intimacy and emotion of your songs into live performances?
Chris: It’s very easy for me to get lost in the songs. We’ve written about some very personal experiences, from difficult arguments in moments where we didn’t think we’d make it all work to the very happiest times together and everything in between. I feel like we both can mentally go right back to those moments when we perform these songs, and the audience can feel that. Angie can grab a crowd. Some of my favorite nights are in small venues when the size of the place just makes it more intimate. There have been times where everyone is so in tune with everything she says, especially when she tells the story behind the songs. It’s magical.
Angie, you mentioned experiencing some difficult times a few years back. How has music been a form of healing or catharsis for you during those times?
Angie: It saved me. Music gave me an outlet to talk about and confront things that were far too difficult to utter out loud to anyone. When I began writing it was like I finally had this vehicle that let me – actually forced me, to look deep into myself and reconcile a lot of things that I had buried or compartmentalized. I had a lot of things to reconcile and through it all I changed dramatically. Chris will say, “You Morphed!”, and he isn’t wrong.
I took a hard look at myself and realized a lot of habits that I had developed where relationships are concerned, and it dawned on me that I had become someone else entirely. I didn’t hate who I had become per se, but I wasn’t happy nor was I really healthy. I had gained a lot of weight; I had some medical issues and I just felt like a cog in a wheel. My life was nothing much beyond going through the motions.
Writing was therapy in a lot of ways. I found a counselor that helped me with skills and tools to cope with life in more healthy ways. During this time writing music became prolific for me. I have told people that I feel like I finally know why none of us remember being born. Can you imagine how awful that would be? I think I know what birth feels like now. The pain, the physical pressure, the feeling of being transported from a cocooned environment to one where you are completely exposed. It’s traumatic. That time for me was traumatic but transformative.
I don’t look the same. I don’t deal with things the same. I feel like I’ve learned so much and I’m more at peace right now than I’ve ever been. Music was my outlet, therapy, healing—all the things. That line in “Surrender” that says, “I’ve changed so much that I don’t recognize when I look in the mirror, but I know I needed the change”….. that line is powerful for me when I reflect on that time and absolute truth.
Looking ahead, what are your goals and aspirations for Eleyet McConnell as a musical duo?
Chris: We would love to take some time to branch out and take the show out of our local region. We’ve been planning about how we can do that and still take care of everything we’ve got going on here at home. We can’t wait to get back into the studio. Angie and I have written so much material and we want to get it recorded as soon as possible. New singles will be released soon, and we can’t wait for that. This year we have stumbled into some cool opportunities to play in larger venues, and we’d love to see a lot more of that. We are blessed. We are grateful and sometimes still can’t believe all that’s happening.
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“Don’t Tell Me Why” delivers a compelling blend of raw emotion and introspective lyrics, wrapped in the rich musical heritage that Angie (Eleyet) and Chris McConnell bring from their diverse influences. The single follows their successful Top 5 UK iTunes hit, “Surrender,” and continues to build on their reputation for creating music that resonates deeply with listeners. The new release comes on the heels of the duo’s recent Josie Music Awards nomination for Best Multi-Genre Duo.
