Music
ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video
Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”
Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.
Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.
Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.
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Artist Spotlight
Plastic Heart by “Tension” unleashes an anthemic spark ignited with passion
The rock quintet Plastic Heart, originating from Greater Manchester, has recently revealed their latest single, “Tension,” which exemplifies an astute proficiency to create a masterclass building anticipation and transform it into an energetic and suspenseful auditory experience. Fronted by Naomi Schofield, the band demonstrates a commanding presence through her sultry vocals, expertly infusing each strum and beat with intensity, effectively reflecting the prevailing tension. Lead guitarist Zak Hadfield’s collaboration with Schofield adds a gripping edge to this alternative rock ballad, bestowing the track with a distinctive, brooding pulse oscillating between intimacy and fervor.
Produced by the seasoned Manchester-based producer Andy Gannon, “Tension” captures a tight rhythm and evocative late-night ambiance, delicately balancing vulnerability and boldness in its portrayal of desire. The interplay between Darcey Jones’ drums and Ollie Hand’s bass creates a deep, sensual groove that complements the fiery chemistry woven throughout the lyrics.
Naomi’s passionate vocal performance captivates the audience with introspective lyrics, skillfully immersing them in the poignant narrative of two individuals irresistibly drawn together. Zak’s guitar prowess seamlessly transitions from subdued restraint to powerful crescendos, reflecting the emotional intensity of the song’s storyline.
“Tension” evokes the imagery of two flames inching closer, on the brink of ignition. Plastic Heart’s innovative sound and compelling presence are on the cusp of significantly impacting the alt-rock scene, and “Tension” is an impressive introduction to their artistry, resonating with individuals who have encountered similar dynamic moments.
CLICK HERE TO STREAM Plastic Heart’s “Tension“ on Spotify.
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Artist Spotlight
Sharon Ruchman Illuminates the Night with “A Bit of Sunshine” from Moonlit Alley
Pianist and composer Sharon Ruchman has released a new single, “A Bit of Sunshine,” from her album Moonlit Alley. The music is known for its soothing and emotive melodies, which capture the feeling of light breaking through darkness.
The music opens with a gentle and inviting melody, creating a comforting atmosphere similar to a sunbeam on a cloudy day. Ruchman’s classical background is beautifully blended with playful jazz elements, creating a joyful and hopeful composition.
This single is part of her album Moonlit Alley, which includes eight piano pieces. The album reflects her desire to explore new musical directions, blending classical and jazz influences. “A Bit of Sunshine” is an optimistic and uplifting piece that showcases her growth and artistic journey.
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