Music
ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video
Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”
Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.
Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.
Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.
Artist Spotlight
Boorook creates a hip-hop anthem for change on “Fight For Your Rights”
Boorook’s latest release, “Fight For Your Rights,” is both a song and a movement. The Indigenous people have a strong voice, and from the first beat, the song has a strong, urgent, and very human energy. “Fight For Your Rights” is an example of how conscious hip-hop can serve as art activism. The track is about unfair systems, and it’s clear that it supports the Black Lives Matter movement. Clarke’s performance is more than just a show, it’s a call to action that tells people to face hard truths and connect with the pulse of community and defiance.
Thomas Lorenzo’s live guitar adds an unexpected yet beautiful layer, giving the rhythm an emotional depth that makes it feel soulful. The track sounds real because it has real instruments and hip-hop beats. This shows how good Boorook is at mixing styles and still getting the message across.
People feel like they are part of a group when they listen to the song “Fight For Your Rights.” The lyrics are deep, and the music is good. It’s a song that makes people want to get together, think, and do something. Boorook doesn’t just play music; he makes people feel strong by turning every beat into a heartbeat for change.
Boorook’s new release reminds us that music can still be a powerful force for truth and change in a world where trends come and go. “Fight For Your Rights” is a call to action, an anthem, and proof that music can still bring us together, make us think, and motivate us.
Connect with Boorook on Spotify || Instagram || Facebook || Youtube || Twitter || Tiktok || Soundcloud
Artist Spotlight
Malammore unveils a new voice rising from portugal’s margins on new album “Aurora”
Malammore, whose real name is Sandro Feliciano, is a singer, songwriter, and producer from Lisbon, Portugal. “Aurora” is his first album. The album comes out on January 23 and tells the story of his life as a young Black man, his search for belonging, and his country’s cultural resistance. The lyrics talk about love, adoption, thoughts on humanity, and how the artist sees his role in the world. The concept for the album originated from a notebook containing poems, narratives, and my self-perception within this world. It’s a record of the Black experience in Portugal, of belonging and feeling alone, of love and loss.
Sandro, also known as Malammore, was born in 2005 and lived with the Portuguese State for two years until he was adopted in 2008, which was a big change in his life. One of the main ideas in Aurora is to turn the idea of a “black hole” into “the world’s white hole,” which shows a universe that erases identities. He challenges dominant narratives and changes how people see black bodies in society by filling it with the idea of blackness.
The album mixes hip-hop, rap, trap, and spoken word, which is not something that is usually done. Malammore gets the political tone of the project from people like Malcolm X, Muhammad Ali, Angela Davis, and Fela Kuti. No Icon (Rodrigo Fernandes) did the production, mixing, and mastering for the album at Lisbon Sound Society.
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