Music
ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video

Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”
Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.
Be on the lookout for “Gucci Baggage” and the accompanying music video set to release on October 8.
Borrowing from an eclectic mix of soundscapes, ISY is a prolific writer and producer who has performed regularly from an early age. She is an interactive and high-spirited performer, delivering her creations with great care. Her sound is informed by a broad range of genres, from the lyrical innovation of hip hop/rap to iconic Motown ambiance, or rugged early grunge. Her style is marked by both lyrical originality and playfulness, and the “accessible” melodic elements of pop music. She cut her teeth regularly busking on subway platforms, and now also streams her songs and production processes on Twitch – a community she describes as very much like virtual busking.
Indie
Starchild’s “PG-13” is a love letter to teenage romance

If you’ve ever had a sweet crush that made your heart feel like it was on a trampoline, “PG-13” will resonate with you most awesomely. Starchild, the queer dance punk musician and poet from Williamsburg, VA, swaps out distortion and misery for something softer, sunnier, and just as emotionally potent on this indie pop reggae gem.
“PG-13” is a cacophony of butterflies-in-the-stomach innocence seen through a rainbow-tinted lens. With lax reggae grooves underneath airy pop melodies, the tune emits a nostalgic warmth. It is the musical equivalent of doodling hearts in the margins of your notebook when you should be working on your homework, daydreaming about somebody who makes you feel like everything out of your imagination becomes suddenly electrified.
“PG-13” dances into your ears with an irresistible, frolicsome charm that epitomizes the essence of summer break in song. Starchild’s self-assured lyrical exposure is a breath of fresh air. Inspired by the cutest girl Starchild has ever seen, it cut the preamble from an unbridled rush of giddy, unfiltered emotion. The voice is earnest, a little breathless, and completely real, bringing a tender specificity that strikes home, especially for queer listeners who very rarely hear their first crushes celebrated in such an open and joyful manner.
It’s a taut song, and the reggae undertow gives it an easy lilt and confidence that grounds things just the right way. It’s that mandate of lightness and depth, a musical tightrope that Starchild easily walks. “PG-13” doubles down on the awkwardness, the shine, and the exposure of first feelings, and in so doing, it lodges itself directly in your heart. It’s both an homage and an innovation, a celebration of queer joy, innocence or ignorance, and the power of seeing someone and feeling like you’re feeling everything at once. And in a world that often rushes right past the R-rated material, “PG-13” reminds us that the true magic is sometimes in the blush rather than the smooch. And Starchild nails that magic.
Pop
Gabrielle Manna breaks free with “Curse Your Name”

Gabrielle Manna’s latest single, “Curse Your Name,” is an uncommon auricular paradox that is utterly danceable and emotionally shattering. With pulsating synths, bold pop-rock touches, and a funk-infused rhythm that dares you to move, Manna delivers a song that takes you by surprise in the best way possible.
Underneath the groove, a soul-baring story snarls. “Curse Your Name” is Manna’s courageous face-off with that past, a near-unbearable, deeply personal reckoning with the trauma wrought by her late stepfather, who loomed ominously over her formative years like some evil specter, leaving scars that still howl. If anything was buried or silenced, this is a melodic storm of resilience now.
This isn’t your typical empowerment anthem. Manna doesn’t sugarcoat or simplify the difficult path of healing. She doesn’t ignore the shame, the self-blame, the impossibly heavy internalized burden that survivors too often lug around that comes with sharing these stories. But in vibrant lyricism and a nearly contrarian vocal performance, she reasserts the power balance. This is a new self-claiming. There’s a peculiar beauty to the juxtaposition trauma unspooling across disco-tinged synths and the kind of sharp, catchy, bowling-alley-magnetic hooks that her young, mosh-pitting audiences can latch on to even as they put in the bathroom line.
The rare song belongs to the release of singing it loudly and the exposure of knowing precisely what it means. In this track, Manna displays emotional maturity. Manna is calling out an aching past and forgiving herself, leaving space for you to follow suit. There’s freedom in her voice, a whiff of peace starting to parachute down from the ashes of the chaos. This is therapy decorated in sequins and synths. In “Curse Your Name,” Gabrielle Manna leaps and dances through the flame, coaxing us to do the same, not to forget what bruised us and burned our pride, but to make sure it no longer leaves a welt with every step.
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