Music

ISY Claims Her “Gucci Baggage” With Empowering New Single + Music Video

Colorful R&B singer-songwriter and producer ISY demonstrates what it means to take what you have and make something beautiful on her new single “Gucci Baggage” out October 8. Released alongside a heartfelt music video, this track delves into the full scope of emotions experienced throughout life’s inevitable – and sometimes extreme – ups and downs. Characterized by an undeniably enticing chicness and glamour, the music video accompanying “Gucci Baggage” showcases ISY in her element as she makes appearances in a variety of gorgeous scenes throughout New York City. “The song started as a visual idea,” she says. “It’s sort of a chill acoustic deep-cut, very conversational. [She] felt the subject matter and story were important, but for [her], the video is the best thesis statement: taking what you’ve got and making it beautiful.”

Creative verses constructed from casual, yet complex, freestyles exude playfulness and create an irrefutably authentic element in ISY’s delivery. The Brooklyn-based artist relishes in the simple production of “Gucci Baggage,” using the project as an opportunity to highlight her clever lyricism and effortless melodic intricacies. ISY’s confidence and charisma manifest through creative vocal stylings throughout the track. From the depths of her soulful delivery to the decadent melismas embellishing an already beautiful melody, “Gucci Baggage” demonstrates the singer-songwriter’s substantial performance, writing, and production capabilities. In regards to the production of this track, ISY says that although “Gucci Baggage” is technically simple, it was one of the most challenging projects for her to complete. Despite minor challenges along the way, the artist undeniably struck gold with this melancholic bedroom pop anthem.

Artist Spotlight

GMG_Grizz brings melodic rap and undeniable attitude on latest release “Something Slight”

GMG_Grizz is here with “Something Slight,” officially released as “Something Slight Freestyle,” a rap record built on confidence, personal ambition and lyrical self-assurance. The St. Louis artist’s track, embraces the familiar brag-track approach, but gives it an interesting musical direction through its melodic rap delivery. The title itself is indicative of the mindset going into the release, showing the artist’s ability to spit dope flows and bars as just something natural, not some Herculean effort.

The flowing piano movement and the bouncing rhythm is what makes this freestyle worth revisiting. These elements make the record sound familiar but still keep the arrangement catchy and accessible. GMG_Grizz’s direction is more toward confidence and individuality, someone who is comfortable with his work ethic and the lifestyle he portrays. The melodic approach also gives the track a different personality than a straight rap performance, allowing its rhythm to carry much of the appeal.

“Something Slight” is a tantalising taste of where GMG_Grizz is heading musically. There’s room for him to explore this sound further, but the piano and rhythmic bounce provide a foundation for keeping the track interesting. A confident freestyle with a personality that you can recognise and re-play value.

Artist Spotlight

François Marius pushes romantic excitement into a dancefloor celebration with “La Loco”

François Marius arrives with a jolt of Latin Pop energy with “La Loco,” a dance-friendly track about attraction, romantic excitement and the fun madness of falling for someone. “LA Loco” is an immediate invitation to dance, with its catchy guitars, groovy bassline and spirited vocals giving it a friendly musical personality. Its approach is refreshingly simple, with the aim of having a good time rather than complicate the experience unnecessarily.

The song becomes even more interesting when Bérénice is on board, because the chemistry between the two performers is palpable. Their vocal call and response is a playful give and take, reflecting the thrill of two people being attracted to each other. It makes the romantic theme feel conversational, turning the performance into a musical chase instead of a one-sided declaration.

The acoustic elements also merge with the modern Latin beats, defining the danceable orientation of the track. “La Loco” is ultimately about enjoying the thrill that comes with attraction and letting yourself get carried away by the moment. Its constant call to swing along adds another layer of infectious energy. François Marius and Bérénice are a feel good collaboration that combines romance, rhythm and movement into an appealing Latin Pop package.

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