Artist Spotlight
Max Embers Sets To Release Music Video and Single For “mccartney”
Max Embers is an independent singer-songwriter based in Los Angeles, California. Born and raised in a small town in Germany, he won the internationally renowned music competition Jugend Musiziert shortly before graduating from High School. He went on to study at Berklee College of Music in Boston, one of the leading contemporary music institutions in the world, where he had the privilege of sharing the stage with multi-platinum selling artists Paula Cole and Emmy, Tony Award, and Grammy Lifetime Achievement Award recipient, Harry Belafonte. Since moving to Los Angeles, Max has worked with major label artists like Noah Cyrus, Felix Sandman, Joji, Matoma, Colton Dixon, and renowned writers such as Grammy Award-winning writers A-Rod Lambert and Anita McCloud.
Related: Max Embers Returns With The Stunner “got to get you”
Max Embers, one of LA’s rising singer-songwriters, is releasing his third single off his upcoming Idyllwild EP, “mccartney” on July 2. Just as the rest of his EP, Embers wrote “mccartney” while on a secluded getaway in Idyllwild, California. The solitude and serenity of the retreat continuously brought up existential questions in Embers’ mind. “The magic of that place really permeated through the music I was creating at the time,” says Embers. “I felt like I was learning truths about myself and my life every day, with every word I was writing.” Questions about the connection between humans, the meaning of life, and Embers’ personal journeys pushed him to enlighten his sense of self-awareness. That growth allowed the artist to learn and adapt the healthiest behaviors and mindsets for himself, which resulted in lyrics with powerful roots. While on the retreat, he says he “unlocked a new level of confidence in the fact that it really is okay to just go with the flow, to listen to your heart and do what feels best for you.”
“mccartney” is themed around water and its ability to flow through the largest openings or tiniest creases. That characteristic translated into Embers’ own way of being – moving beyond his people-pleasing traits and welcoming in the strength to let life flow as it is intended to. The single is, in a way, a celebration of his growth. “Go up when I’m up, fall down when I’m down, never tried, was scared to see how wild it is when I just let it be,” Embers sweetly sings alongside a calming guitar. He emphasizes that the core of “mccartney” is the essential need to just be – exist next to life’s highs and lows, and continue cruising on his own path.
Honoring one of music’s great legends, Paul McCartney, Embers tributes him with the urge to “let it be” in the lyrics as he realizes McCartney had it right so many years ago. “I have been quite influenced by older classics like this one, and it felt right to acknowledge that some of the greatest writers of all time have pondered the same questions as me,” says Embers. This ideology came to the writer with a solid, profound feeling of confidence in its power to change his life forever. The flowering of insight comes to life in “mccartney” and serves as a reminder to Embers and listeners alike to melt into the curves of life and simply enjoy the ride.
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Catlea unveils soulful rhythmic melodies with boldly introspective triumph in new EP “Bones”
Music lovers are prepared to experience a striking new soundscape as Catlea, the eclectic singer-songwriter known for her thoughtful lyrical style, drops her latest EP, “Bones,” a four-track sonic adventure through euphoria, introspection, and reinvention. This release marks Catlea’s stirring ability to effortlessly blend elements of indie-pop and even hints of R&B disco sound with soul sensibilities that defy boundaries and invite listeners to dance, reflect, and lose themselves in the music.
The EP, led by the upbeat title track, “Bones,” is a hypnotic indie-pop anthem lush with soulful vibes, polished with a light brush of disco, and primed to get heads bobbing and feet moving. It’s a joyous opening that gives fans a taste of Catlea’s undeniable knack for weaving diverse influences into something fresh and captivatingly energetic.
Next, the second track, “Crumbling,” takes a soulful turn, enveloping listeners in a world of raw vulnerability and reflection. Here, Catlea opens up about the unsettling reality of ‘crumbling‘ after a period of illusion and the resolve to rebuild oneself. This song’s heartfelt lyrics exude the poignant experience of the emotional range of facing one’s insecurities with a sense of abandonment that flows seamlessly, demonstrating her artistic versatility.
Following is the heart-wrenching third track, “Lying,” a mesmerizing lyrical powerhouse that dives into the bittersweet honesty of wishing to have lied about infidelity in pursuit of happiness. With a reflective anthemic chorus, Catlea confronts her emotions head-on, wrestling with the complexities of vulnerability in relationships. It is a bold narrative showcasing a daring edge to make the personal universal.
Closing the EP is “Like Me,” a beautifully emotional ballad that marries timeless rhythmic piano chords, a soulful acoustic guitar strum, and trance-like synth pads. It perfectly encapsulates her complex duality of yearning for closure while exhausted by the lingering memories of being overdramatic due to love loss.
With the release of “Bones,” Catlea presents a profound exploration of themes such as love, loss, and the path to healing, enhanced by her signature engaging storytelling and melodic sophistication. This EP is a vulnerable masterclass likely to establish her as a distinctive voice within the music industry. It is poised to be a significant addition to her expanding discography, appealing to long-time admirers and new listeners discovering her artistry. “Bones” is expected to make a lasting impact on the playlists of music enthusiasts.
For more information about Catlea, please visit [website].
CLICK HERE TO STREAM Catlea’s EP “Bones“ on Spotify.
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Artist Spotlight
Shyfrin Alliance ignites rock’s core with grit anthemic sparks in his recent single “Lockdown”
Shyfrin Alliance smashes the blues-rock door wide open with “Lockdown,” a blazing track that promises a spot on every rock lover’s playlist. Kicking off with a blistering guitar solo, the single, an instant ignition, sets the stage for a thrilling musical adventure, carrying listeners on an adrenaline-fueled trip into tricky rock terrain. Frontman Eduard Shyfrin’s gravelly vocals growl with fiercely modern intensity, churning through gritty riffs and face-melting solos reminiscent of classic rock’s most iconic anthems.
The dynamic drum beats and catchy guitar rhythms, combined with the stunning accompanying lyric video, are intensely immersive. Flashes of abstract landscapes, glimpses of community moments, and party scenes alternate with close-ups of Shyfrin at work in the recording studio, drawing audiences into the heart of the song’s passion. This combination of visuals and heartfelt lyrics transforms “Lockdown” into a whole sensory experience that hits on every emotional level.
Shyfrin’s narrative adds another layer to this powerhouse track. Classically trained in piano during his childhood in Ukraine, Eduard’s career took a detour into metallurgy and business before a personal crisis led him back to music with a renewed mindset. With “Lockdown” and his debut album ‘Upside Down Blues,’ Shyfrin Alliance marks the bold comeback of a man who channels life experience into every note. The song “Lockdown” is a true anthem for those who crave rock’s purist energy. It showcases Shyfrin Alliance as a band ready to make a lasting impact, unrestrained and roaring with purpose.
For more information about Shyfrin Alliance, please visit [website].
CLICK HERE TO STREAM Shyfrin Alliance’s “Lockdown“ on Spotify.
CONNECT WITH Shyfrin Alliance | Instagram | Twitter | Facebook |
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