Connect with us

Sports

Meet Justin Rubin the President of Pro Connect, a full-service Sports Marketing Agency

Today we’d like to introduce you to Justin Rubin the President of Pro Connect (@pro_connect) and Players People (@playerspeople), a full-service sports marketing agency catering to athletes globally.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, Can you tell us a story about what brought you to this specific career path?

Advertisement

Growing up, Basketball was always my passion. I knew I wasn’t going to play in the NBA but was determined to work within the space in some capacity. The odds of making it to the NBA are slim to none, but there are a variety of leagues in different countries all over the world that allow players to compete and make a good living while doing so. I wanted to create an ecosystem for players coming out of college here in the U.S., as well as players already playing professionally abroad that would help them further their careers both on and off the court. That’s when Pro Connect was created, which provides basketball players with the opportunity to play professionally, receive exposure, or network with certified NBA & FIBA agents internationally. Once I realized I could get players signed to on-court contracts, I was determined to improve all aspects of their off-the-court life and business endeavors. Players People was established in 2021 and are a full-service sports marketing agency catering to athletes globally. Now, instead of solely working with overseas basketball players, we’ve expanded our reach and have started to work with athletes in the NFL, CFL, NBA, and even UFC. We assist our athletes with landing brand deals/marketing endorsements, personal brand development/growth, content creation, social media growth, and fan engagement.

 

Advertisement

Can you share the most interesting story that happened to you since you started this career? 

My most interesting story is about when I went out to Vegas for the NBA summer league in 2018. I made sure to rep my Pro Connect apparel and when I was walking on the Vegas strip a player competing in the Summer League stopped me and told me he loved my page, the content I was sharing, and the services I was providing. It opened up my eyes to the impact I was making and proved that people were taking notice of Pro Connect.

Advertisement

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

I don’t have any funny mistakes but I have made a ton of mistakes! The one mistake I made that sticks with me is when I tried to expand the business faster than I was able to manage. When you have a business plan in place you need to take things slow in a step-by-step process. All too often, I found myself rushing things and trying to jump into new business endeavors without ironing out what was most important. Success can’t be rushed!

Advertisement

 

 

Advertisement

What are some of the most interesting or exciting projects you are working on now?

I’ve been working to develop Pro Connect exposure camps for players looking to play professionally overseas. Players who attend would get updated film, and that film would then be promoted to our network of coaches, teams, and agents in over 25+ countries globally. Exposure camps already exist but a very small % of them provide players with job opportunities. We are here to change the narrative around these events and start getting players the looks they need and deserve. In regards to Players People, our sports marketing division, we are working to increase our footprint in the lifestyle management space. We already connect players to brands but are looking to take everything a step further by connecting them to the top restaurants, resorts, and events around the globe that otherwise wouldn’t be accessible to the average person. We want our athletes to enjoy their downtime and it’s our goal to make sure they are taken care of in the nicest ways possible. We have also started to develop connections with some of the most well-known brands, and will eventually be offering our athletes substantial discounts which will allow them to purchase items at a lower rate.

Advertisement

 

Who are some of the most interesting people you have interacted with? What was that like? Do you have any stories?

Advertisement

Daryl Morey, GM of the Philadelphia 76ers. He follows my business page on social media and gave me really good advice that has helped me develop as a person and business owner within this space!

Some other interesting people that I have interacted with are athletes such as Joe Harris, Theo Pinson, Garret Temple, Jarrett Allen, DeAngelo Russell, Juwan Johnson, R-Truth, and Darryl Strawberry, Ronnie Brewer, and many other successful athletes!

Advertisement

 

Which tips would you recommend to your colleagues in your industry to help them to thrive and not “burn out”? 

Advertisement

Take everything one step at a time. Come up with a game plan of what it is you want to accomplish and execute it to the best of your ability. Achieving success in this industry takes time but if you network and refuse to be outworked, the results will show positively. There isn’t a set period for success so go about your business at your own pace and don’t look at what everyone else is doing. At the same time, you need time to take care of both your physical and mental health. All too often I found myself working non-stop and lost focus because I wasn’t taking care of myself.  It’s okay to put the phone down and close the computer! Balance is key.

 

Advertisement

You have been blessed with success in a career path that can be challenging. Do you have any words of advice for others who may want to embark on this career path, but seem daunted by the prospect of failure? 

If you’re scared to fail, this isn’t the career path for you. Failure played a key role in the development of my business and getting me to where I am today. Failure has allowed me to grow both as a person and a business owner. Every time I failed, I was able to assess the situation, learn from my mistakes, and develop a game plan to succeed. I strongly believe some of the greatest inventions and business ideas have come from trial and error.

Advertisement

 

Can you share with our readers any self-care routines, practices, or treatments that you do to help your body, mind, or heart to thrive? Kindly share a story or an example for each.

Advertisement

Doing the things I love most is the best type of self-care. For example, going to the gym, playing basketball, shopping, and spending time with friends/family. To keep my mind sharp I love listening to podcasts from other professionals within the industry. We can always learn from other people and gain knowledge while doing so.

 

Advertisement

What are your “5 things I wish someone told me when I first started” and why? Please share a story or example for each.

  • you need to spend money to make money. I started working in this industry during my freshman year of college so $ was a bit tight. Also, I was playing college basketball my first semester of college and didn’t have any time to work and make $. Thankfully, I got a good-paying summer gig in 2016 and invested that $ back into the business to get the ball rolling. If you want to build out your business you have to spend $. Between a website, licensing fees, social media content, and traveling to events and meeting clients, expenses can add up quickly!
  • It’s who you know not what you know. While it’s important to be knowledgeable in your field of work, knowing the right people will get you much farther in life. I’m not saying you shouldn’t educate yourself and learn as much as you, but if you spend all your time and energy doing that without developing a network you won’t get far. At the end of the day, networking is the true path to success.
  • Keep your circle tight. it’s great to network with as many people as possible but you also have to have people in your circle that you can trust. Have people in your circle that motivate you and inspire you to be your best self.
  • Compete with yourself, not others. this is a very competitive industry and it’s very easy to find yourself looking at what others have, especially with social media being so prevalent. Only focus on yourself and compete with yourself, when you find yourself constantly trying to be like someone else it can be very toxic.
  • Take time to take care of yourself. running your own business can be extremely time-consuming and stressful. Make sure you are taking time to do the things you love most! You won’t be able to run your business and perform if you aren’t taking care of your mental and physical health.

 

Can you please give us your favorite  “Life Lesson Quote”? Can you share how that was relevant to you in your life?   

Advertisement

“don’t tell me the sky’s the limit when there are footprints on the moon”. I never thought I would get as far as I’ve come and I truly feel like I haven’t even scratched the surface yet. I strongly believe that people have no limitations no matter what it is they are working on, or towards. Everyone can be successful at something if they make sacrifices and work hard. I started working in this industry at 18 and I’m still relatively young at 24. I’ve gained so many connections over the past 6 years and know the best is yet to come.

 

Advertisement

None of us can achieve success without some help along the way. Is there a particular person you are grateful for who helped get you to where you are? Can you share a story about that?

I can’t give credit to one specific person because that wouldn’t be fair to all of the people who have played a role in pushing me to be my best self. My loved ones, friends, and athletes I work with have motivated me since day one and continue to support me along my journey. Once I learned how important it is to have people in your circle that you can lean on, that’s when I started to achieve the most success!

Advertisement

 

You are a person of enormous influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

Advertisement

A financial literacy movement for aspiring and current professional athletes. Let’s face it, life is expensive and you need $ to live a comfortable life. Living “comfortably” is subjective but if you want to live the life you envision and one day provide for your family, you need to save $. All too often I see athletes making a good living but they can’t cover the smallest expenses and are living paycheck to paycheck. Also, I see athletes buying designer clothing, diamond jewelry, and other materialistic items just to fit in and compete on social media. There is nothing wrong with treating yourself to what you want and like, but saving your $, investing it, and planning for a rainy day should always come first. You don’t need a ton of $ to invest! Every penny makes a difference and a lot of athletes need to learn how to budget accordingly to their income and not live above their means. Make your $ work for you even when you are not on the court/field!

 

Advertisement

We are very blessed that some of the biggest names in Business, VC funding, Sports, and Entertainment read this column. Is there a person in the world, or in the US with whom you would love to have a private breakfast or lunch, and why? He or she might see this. 🙂

Mark Cuban, I think he is the best owner in all of the sports. It’s amazing to see how passionate he is about the game, players, and staff within the Dallas Mavericks organization. He’s also extremely knowledgable in the business, finance, and entertainment spaces and I always find myself taking something away from his podcasts or appearances on TV. Cuban also seems like a very genuine guy that cares for others and I think that’s extremely important to be a successful leader. Those who put others first will always be rewarded in one way or another. Mark, if you reading this lunch is on me!

Advertisement

 

How can our readers follow you online?

Advertisement

Follow me and my business pages on social media!

All on Instagram:

Advertisement

personal: https://instagram.com/jrubin30?igshid=YmMyMTA2M2Y=

businesshttps://instagram.com/pro_connect?igshid=YmMyMTA2M2Y=

Advertisement

businesshttps://instagram.com/playerspeople?igshid=YmMyMTA2M2Y=

 

Advertisement

Natalie is a journalism major with a focus on Entertainment and Music who aspires to become a Content Creator For Honk Magazine. Eventually, she wants to be the Publisher or Editor-in-Chief of a major Publishing House. She loves helping people find their voice and passion for writing and journalism, and she can always be found with coffee in hand, editing another article.

Advertisement

Stay updated! Click the Google News follow button for more news and updates.

Follow on Google News

Sports

McCarthy Opts Out of NFL Combine Again – Focuses on Cowboys’ Blueprint for Success

Mike McCarthy

McCarthy Opts Out of NFL Combine Again – Focuses on Cowboys’ Blueprint for Success

 

Advertisement

Dallas Cowboys head coach, Mike McCarthy, has chosen to skip the upcoming NFL combine for the second consecutive year. McCarthy is determined to stay in Dallas, dedicating his time to finalizing his coaching staff and implementing strategic changes to the Cowboys’ game plan. This decision marks a trend as McCarthy continues to forgo the in-person assessment of emerging NFL talent at Lucas Oil Stadium.

Last year, McCarthy’s absence from the combine didn’t hinder the Cowboys, who boasted the league’s highest-scoring offense. Despite this achievement, they faced an early exit in the Wild Card round of the playoffs. Notably, the 2023 first-round pick, Mazi Smith, made a significant impact with 13 total tackles throughout the season.

Advertisement

Yet, uncertainties surround McCarthy’s future with the Cowboys. Although the team has retained him for the 2024 season, reports suggest McCarthy is coaching on an expiring contract, a typical strategy employed by team owner Jerry Jones. Despite McCarthy’s three 12-5 seasons, his playoff success has been limited to just one win. Jones, in confirming McCarthy’s retention, cited the coach’s history of success, leaving fans and analysts speculating on what the future holds.

In a recent interview with Yahoo, Jones hinted at a potential future with legendary coach Bill Belichick. While expressing admiration for Belichick’s coaching prowess, Jones emphasized that no one individual guarantees a championship. Jones remains open to collaboration with Belichick, recognizing him as a friend and a possible key figure in the Cowboys’ future endeavors. The question now arises: Is Jones already plotting a course beyond McCarthy’s tenure?

Advertisement
Continue Reading

Sports

From Touchdowns to Fortune, Adrian Peterson’s 2024 Net Worth Revealed

Adrian Peterson

From Touchdowns to Fortune, Adrian Peterson’s 2024 Net Worth Revealed

 

Advertisement

Adrian Peterson, a name synonymous with gridiron greatness, stands tall as one of the NFL’s most legendary running backs. With 2024 ushering in a net worth of $1 million, as reported by Sportskeeda, Peterson’s journey from the turf to the treasure chest is a tale of triumphs, tribulations, and financial savvy that goes beyond the end zone.

Peterson’s gridiron odyssey kicked off with the Minnesota Vikings’ selection in the 2007 NFL Draft. From there, his career skyrocketed, featuring Pro Bowl nods, MVP honors, and a record-setting rushing yards feat in a single game. His explosive speed and indomitable vision positioned him as a gridiron force, dominating with the Vikings, Washington Football Team, and Detroit Lions, showcasing a resilience that defines true football royalty.

Advertisement

Yet, beneath the helmet and behind the touchdowns, Peterson’s financial journey encountered formidable obstacles, including debt pitfalls and investment setbacks. These hurdles shed light on the financial tightrope walked by professional athletes, emphasizing the critical need for fiscal literacy and strategic planning—a lesson Peterson has championed in response to his own financial challenges.

Beyond the hash marks, Peterson has diversified his playbook with ventures into business and philanthropy, seeking to secure his financial legacy and make a positive impact. From sports nutrition to cutting-edge technology, Peterson’s business ventures illustrate a commitment to post-NFL prosperity. Simultaneously, his philanthropic endeavors, notably through the Adrian Peterson Foundation, underscore his dedication to community service and creating change beyond the football arena.

Advertisement

As the curtain falls on Peterson’s illustrious NFL career, his legacy extends beyond highlight reels and stat sheets, echoing the resounding importance of financial management. His story is a playbook not just for athletes but for anyone aiming to secure their financial future. Adrian Peterson’s journey—where touchdowns meet net worth—proves that fiscal prowess is the real MVP in the game of life.

 

Advertisement
Continue Reading

Video Of The Week

Trending