Music

The Weeknd Stirs Up Anticipation For His Super Bowl Halftime Show In A New Pepsi Commercial

Pepsi also revealed they won’t have any ads during the big game this year and will instead ‘double down’ on the halftime show. …

While The Weeknd was understandably peeved about not securing any Grammy nominations for this year, he’s getting ready to do something that no other Grammy nominee will do in 2021: headline the Super Bowl halftime show. The big game is set to go down on February 7, and ahead of then, The Weeknd has teamed with Pepsi (the sponsor of the halftime show) for a new ad to get fans hyped about the performance.

The 60-second spot shows people at home and in various other everyday environments singing along to “Blinding Lights.” It ends with The Weeknd himself pulling up to a toll gate, much to the surprise of the employee in the booth. Variety notes this is “the first time the musician at the center of the [halftime show] has taken part in a Pepsi ad campaign in advance of the effort.”

Meanwhile, Pepsi also revealed that they have decided to not air any ads for their flagship drink during the big game this year (that’s not to say that other PepsiCo brands like Gatorade and Doritos won’t have a commercial presence).

Todd Kaplan, Pepsi’s vice president of marketing, told Variety, “We are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.” He said that while Super Bowl advertisers “are talking and fighting for 30 seconds” of attention, Pepsi wants “to focus our efforts on making [the halftime show] a critical moment for the brand.” Kaplan also said of the game and halftime show, “There is a desire for a bit of escapism and surface-level entertainment, not being constantly reminded [of the pandemic]. We think that’s the role that sports and music play for us, providing that sense of normalcy.”

Check out the new ad above.

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Artist Spotlight

Akhil OSO Unveils Vulnerable New Single: ‘Ask Me Anything’

Akhil OSO’s latest single, “Ask Me Anything,” is a masterfully crafted musical journey that captures the intricacies and complexities of love. The lush instrumentation, haunting vocals, and poignant lyrics weave together to create a sonic landscape that resonates with anyone who’s ever experienced the highs and lows of relationships.

This song is a testament to Akhil OSO’s storytelling prowess, painting vivid portraits of longing and hesitation. The lyrics encapsulate the universal struggle of wanting to open up while guarding our hearts, making it an anthem for hesitant romantics.

At its core, “Ask Me Anything” is more than just a song; it’s a conversation starter. It encourages listeners to reflect on their own experiences, embrace their vulnerabilities, and find strength in shared humanity. In a world that often values perfection over authenticity, Akhil OSO offers a refreshing reminder that our imperfections are what make us beautifully human.

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Artist Spotlight

JRTA Unleashes Electrifying Fusion with Debut Solo Track ‘Bass Bugs’

JRTA’s first solo release, “Bass Bugs,” is a captivating mix of Electronic Dance Pop, Rap, and Bass Music that showcases the artist’s versatility and innovation. The track’s intricate production features a masterful blend of synths and basslines that create a well-rounded and dynamic soundscape.

JRTA

JRTA’s vocal performance is precise, and the lyrics are both thought-provoking and catchy. The track’s genre-bending approach and unique sound make it stand out in a crowded field.

From a technical perspective, “Bass Bugs” is a showcase of JRTA’s ability to navigate the complexities of multiple genres, seamlessly blending them together to create a cohesive and engaging listening experience. The production features a wide range of synths and basslines that work together to create a rich and layered sound.

“Bass Bugs” is a testament to JRTA’s skill as a musician and producer, and it marks a significant milestone in the artist’s career. It’s a must-listen for anyone who appreciates innovative and well-crafted music.