Music
Tobe Nwigwe Celebrates A Milestone With The Soulful ‘A Million’ Video
The Houston rapper stayed true to his character throughout a breakout 2020. …
Tobe Nwigwe‘s #cincoriginals and #gettwistedsundays campaign continue with the video for the new single “A Million.” As usual, his wife Fat guest stars in the video, but this time, their adorable babies get to make cameos as well. The monochromatic color scheme of this video returns to the pale mint green of previous entries in the campaign after a few eye-popping departures and Tobe once again raps and sings solo after inviting some amazing guests along in the most recent weeks. On the back half of the video, archival footage showcases Tobe’s rise to fame and the highlights of his stellar 2020, from rapping with Sway to performing on NPR Tiny Desk.
On “A Million,” Tobe celebrates a milestone, singing “I got my first million and it was straight out the mud.” While the focuses on contrasting his prior conditions to his current ones (“I lost some friends while I was broke / But now I got a million”), the second verse sees his remaining true to his character and supporting his people with his newfound seven-figure status (“I brought the whole hood through the door / And now I got a million”).
After breaking out with the viral video for “Try Jesus,” Tobe drew national attention and began working with some of the most noted names in the game. On “Bozos,” he linked with Big KRIT, then he traded verses with two of today’s pound-for-pound best technical rappers Black Thought and Royce Da 5’9″ on “Father Figure.” He and “D Smoke took “Headshots” at haters on their collab, then Houston hometown hero Lil Keke gave his blessing to his potential successor on “Purple Rain Thing.”
Watch “A Million” above.
Artist Spotlight
Ewulf crank it up with the pounding latest release “Shutting It Down”
Ewulf’s latest release, “Shuttin It Down” has that kind of energy that’s meant to get attention from the jump. The song is produced with a heavy hip-hop beat and an R&B crossover hook that’s all about a hyped, high energy vibe. The result is a throbbing dose of movement to the track, offsetting the weight of its production with a smooth, R&B-inflected hook.
One of the more obvious strengths of “Shuttin It Down” is the production. The heavy kick gives the track a solid rhythmic base and the catchy synths give a memorable element to the sound. All of these things add up to a production that is direct and energetic but does not lose the melodic side brought in by the crossover hook.
“Shuttin It Down” performs the most basic of musical magic, it generates energy in the room. Ewulf merges the power of hip-hop production with the softer sound of an R&B hook to create a track all about the momentum. The heavy kick is the backbone of the rhythm and the synth work gives the track a more melodic feel.
Connect with Ewulf on Spotify || Instagram || Soundcloud
Artist Spotlight
Prem Byrne suffers a painful loss of freedom on latest release “How Life Is”
Prem Byrne’s “How Life Is” provides a reflective musical voice to a personal family experience. Byrne penned the song after watching a relative lose his driver’s license because he was too old to drive, a painful thing for Byrne to witness. “Really the song is about the freedom and the control you get from driving and how hard it is when you suddenly lose that independence.”
How Life Is” is a mix of pop, rock and world music, with some ’80s flavor adding character to the arrangement. Byrne adds guitar, vocals, and bansuri, tying some of the elements of the performance together in a way that feels personal. The sounds combine to give the single its own identity while keeping its central subject very much in focus.
There’s an honest sense of reflection to “How Life Is,” making it more than just a song about a driving license. It’s a look at independence, aging, and the feelings that come with watching someone go through a major change to their daily life. Are genuine and accessible because of Prem Byrne’s soulful vocals, moving melodies, and meaningful lyrical approach. “How Life Is” is finally a thoughtful piece of songwriting that achieves emotional resonance in an experience many families can relate to, and shows Byrne’s skill at connecting personal stories to listeners.
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