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Vydia Launches Vetted Partner Directory to Fill the Gap for Independent Labels

Vydia, the leading end-to-end music technology platform, provides new program identifying reputable third party industry providers.

In an effort to solve an ongoing industry gap for independent label owners, Vydia has created the Vydia+ Partner Directory– a centralized database of reputable and vetted third-party vendors, available to all industry professionals via the Vydia website. Launched on February 9, 2022, Vydia+ spans every need in the industry highlighting service providers in digital marketing, publicity, booking/touring, recording equipment, merchandising, video/audio production, music management software, and so much more.

Constantly researching the market to find gaps and solve problems within the industry, Vydia’s team found that 80% of label owners found it difficult to find reputable third party service providers that would allow them to scale their business and artists, quoting “trust” as the biggest factor. With many people working remotely with vendors, stories of dishonesty and scams were rampant throughout the industry – making it increasingly difficult for independent labels and managers to find partners that would foster growth. Head of Label Services, Liz Eason, adds, “We often get asked for recommendations on who to hire, and because we have worked with so many different vendors, realized we had an opportunity to provide a reliable resource that would not only be helpful to our clients, but any industry professional.”

Vydia+ aims to make it easier for labels to partner with the best vendors in the market by cultivating a new level of accountability for any vendor listed in the Vydia+ Partner Directory. Only after undergoing an extensive vendor vetting process, a company is deemed ‘Vydia Certified’ and provided with a badge — signifying the company has been thoroughly researched and is found to be a transparent, reputable, and trustworthy partner in the industry. With increasing accessibility to craft teams remotely and work with people all over the world, Vydia is making sure that labels have every resource available to them to champion the artists on their roster. “The most important aspect of hiring a team is reputation and trust. That’s why it was essential for us to leverage our influence and experience in the market to help the larger community,” says Roy Lamanna, CEO of Vydia.

Vendors like Dash Two, Total Assault, and Laylo who have already been vetted and approved for the directory are also excited about the opportunities this will provide for their businesses. Alec Ellin, CEO of fan engagement platform Laylo, says, “My music industry friends are always asking for the best tools out there. The Vydia+ Directory is exactly where I’ll be pointing them to going forward. It’s a great way for labels to find reliable companies and helps companies like mine to get in front of the partners we want to work with.”

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Empowering 1100+ labels and artists in over 150 countries, Vydia is the leading end-to-end music management infrastructure that empowers labels, managers, and artists to monetize the entire digital music ecosystem. Constantly innovating, Vydia’s expertise in both tech and music is paving the way for the future of the music industry and Vydia+ is the next step forward in their mission to help labels empower their artists to maintain creative control and ownership over their work.

Business

Kanye West’s Yeezy Brand Boosts Net Worth to $1.2 Billion​

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Kanye West, who now goes by Ye, is a well-known artist and entrepreneur who has recently reclaimed his status as a billionaire, with a net worth estimated at $1.2 billion. Much of his wealth comes from his music, but the biggest boost has come from his brand, Yeezy, which has changed the sneaker and fashion landscape. His journey from a famous rapper to a major player in the fashion world showcases his business talent and unique ability to connect with culture, allowing him to create a brand that holds significant financial value.

1. The Rise of Yeezy

Kanye started the Yeezy brand in 2009 through a partnership with Adidas. Over the years, it has become one of the most desirable and trendy sneaker and streetwear brands globally. What sets Yeezy apart is Kanye’s choice to take full ownership of the brand, allowing him to direct its creative vision completely. Unlike many other celebrities who collaborate with existing brands, he aimed to build something new that challenges the fashion industry’s norms.

Yeezy’s designs are noted for their simple yet modern look, and items like the Yeezy Boost 350, Yeezy 700, and Yeezy Foam Runner are now considered iconic. The brand’s success can be attributed to its scarcity, limited releases, and Kanye’s powerful presence on social media. These elements have helped Yeezy reach mainstream popularity, turning it into a symbol of luxury and style.

Check out this article: Kanye West Wants “Wizards Only” For His Yeezy AI Team

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2. The Financial Growth of Yeezy

Kanye has achieved a net worth of $1.2 billion mainly because of Yeezy’s impressive profits. After teaming up with Adidas, Kanye struck a deal that allowed him to keep a large slice of the profits, a rare arrangement in celebrity collaborations. As Yeezy has thrived, so has Kanye’s wealth.

In recent years, Yeezy has been valued at around $3 billion, and Kanye is believed to own anywhere from 80% to 100% of the brand. His decision to end his partnership with Adidas solidified his control, ensuring that all profits from Yeezy’s sales go directly to him. The brand’s global popularity, high prices, and limited releases have helped Yeezy dominate the sneaker market and attract wealthy customers.

Yeezy’s shoe collection brings in hundreds of millions of dollars annually, and the clothing line, including oversized jackets and sweatshirts, adds even more value. Fans of the brand, including many celebrities, keep demand high for these stylish and premium-priced items. Yeezy’s success has caught the eye of not just fashion fans but also investors and market experts. Despite some controversies surrounding Kanye’s behavior, Yeezy has consistently generated large amounts of revenue, making it a key part of his wealth.

Check out this article: Kim Kardashian Reportedly Weighing Legal Action to Strip Kanye West of Joint Custody

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3. Other Sources of Wealth

While Yeezy is the main contributor to Kanye’s fortune, it’s not his only source of income. His music catalog, which includes influential albums, also plays a significant role. He earns money through licensing deals, royalties from his music, and live performances, providing him with a steady income that complements his profits from Yeezy and other ventures.

Kanye has also invested in real estate and technology, adding to his financial portfolio. Other business projects, like his Donda brand and his earlier work with Gap, have contributed to his wealth, although they haven’t been as successful as Yeezy. His ventures into technology, particularly in artificial intelligence and digital media, could also provide substantial returns in the future.

4. The Power of Kanye’s Personal Brand

A vital aspect of Kanye West’s financial success is the strength of his brand. Known for his bold creativity, outspoken personality, and often controversial statements, he has created an image that resonates with many supporters and critics. This unique presence has only enhanced his cultural influence, making him an important figure in music and fashion.

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How to Get Your Music on Spotify’s Algorithmic Playlists

Hey there, music maker! Let’s chat about:

* The cool types of algorithmic playlists out there

* How Spotify’s playlist magic works

* Some nifty tricks to get your tunes on these playlists

* Ways to boost your chances of playlist success

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* Some final thoughts to keep you inspired

Spotify’s Algorithmic Playlists: Your New Best Friend

Wondering how to get your music featured on Spotify’s playlists? No need to stress we’ve got you covered! Here’s the lowdown;

Option 1; Create a hit song that gains 5,000 to 10,000 streams, within the two weeks of its release. Sounds challenging? Keep reading!

Option 2; Consider using our Spotify advertising campaign to boost your streams and potentially catch the attention of those playlists.

Option 3: Use Spotify ad campaign to trigger the algorithm 

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Let’s dig in shall we?

Promoting your music on Spotify is like amplifying your voice in a room. Those algorithmic playlists? They’re like winning lottery tickets for artists helping them connect with listeners and even securing a spot, on Spotifys curated playlists. Stuff, right?

Think of these playlists as your music’s personal matchmaker. They introduce your tunes to listeners who might never have found you otherwise. It’s like having a friend who’s always saying, “Hey, you’ve got to hear this!”

Landing on a popular algorithmic playlist can give your Spotify profile a serious boost. And if you’re lucky enough to hit a trending playlist? Well, that’s when things can really take off!

What kinds of algorithmic playlists are out there?

Spotify’s algorithm is like a DJ that knows exactly what each listener wants to hear. Here are some of its greatest hits:

Discover Weekly:
Your personal Monday mixtape, filled with new tunes and old favorites.

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Daily Mix:
A fresh playlist every day, blending your faves with similar tracks.

Release Radar:
Friday’s new music party, featuring your top artists and similar sounds.

Your Library:
A mix of your likes, saves, and new releases from your favorite artists.

On Repeat:
The songs you can’t stop playing, plus some new recommendations.

Repeat Rewind:
A blast from the past, featuring your old favorites and similar tracks.

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Time Capsule;
Take a trip down memory lane personalized for you.

Spotify Radio;
Craft your playlist inspired by any song, artist or music genre.

 

Ever wondered how Spotify creates its playlists?

Think of Spotifys algorithm, as a music enthusiast robot with a memory. It observes listener preferences examines song details, adapts, to your listening patterns and notes how people engage with songs.Pretty smart, right?

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So, how do you get your song on these playlists?

You’ve got two main routes:

Option 1: Create an amazing song that gets lots of love quickly. Aim for 5,000-10,000 streams in the first couple of weeks. Remember, Spotify also looks at things like user engagement and how well your song fits different playlists.

Option 2: Give our Spotify ad campaign a try. It’s designed to boost your streams and often triggers those algorithmic playlists. Plus, the benefits often continue even after the campaign ends!

Option 3: Use a Spotify ad campaign to trigger Spotify’s algorithmic playlists. 

Here are some tips to boost your chances:

  1. Use Spotify for Artists: It’s like your backstage pass. Fill out all the info you can when submitting your music.
  2. Creating music is essential. It’s a no brainer!
  3. Share your music; Put your songs on playlists made by users reach out to curators and promote your tracks on media platforms.
  4. Create your own playlists: Mix your songs with similar artists and try to gain followers.
  5. Keep at it: Rome wasn’t built in a day, and neither are music careers. Stay patient and persistent!

What’s next after you hit those algorithmic playlists?

Set your sights on Spotify’s editorial playlists. They’re like the Mount Everest of playlist goals and can really launch your career into the stratosphere!

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Final Thoughts:

Music promotion can expose your tracks to new listeners and new potential fans. Spotify is a crucial platform to get exposed. Remember, the key to triggering these playlists is getting those streams quickly – aim for at least 5,000 in two weeks. And the more tracks you create and release, the better your chances to hit the algorithmic playlists. 

You’ve got this, superstar! Now go make some noise!

 

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