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What Supreme’s $2.1 Billion Sale Means for Fashion

The skate brand founded by James Jebbia sold for $2.1 billion to VF Corp, which owns Vans, The North Face, Timberland, and Dickies. What can fashion learn from this mega sale?…

Even during a retail slump, high stakes fashion deals persist. After some turmoil, LVMH is moving forward with its acquisition of Tiffany. Alibaba and Richemont recently invested $300 million each in Farfetch, plus another $250 million to establish Farfetch China to create a global luxury fashion conglomerate. Supreme, the behemoth skateboarding company based in New York, is the latest fashion company acquired in a mega-deal: Today the brand announced its $2.1 billion sale to VF Corp, the company that owns Vans, The North Face, and Timberland—all frequent Supreme collaborators—and Dickie’s. 

“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland,” said Supreme’s founder James Jebbia in a statement. “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.” Prior to the VF Corp deal, Supreme sold a 50% stake in the brand to The Carlyle Group for $500 million in 2017. 

The news of the sale rippled through the fashion industry—and not just for its price tag. Supreme has long been a gold standard for success: Its uncompromising attitude to aesthetics, products, and customers won the brand a CFDA Award in 2018 and the envious eye of many of its competitors. Here, Vogue Runway breaks down what fashion can learn from Supreme’s ongoing success. 

Streetwear Is Far From Dead

While the term streetwear is overused, our collective preference for casual, fashionable clothing isn’t going anywhere. Supreme’s emphasis on unisex products like tees, hoodies, outerwear, and accessories like beanies, socks, hats, and skateboards, means it has broad appeal to consumers of all genders and age groups. 

The WFH era ushered in by the COVID-19 pandemic has probably only made Supreme more covetable to consumers. If you are sitting at home all day, why not invest in stylish sweatpants or a fashionable hoodie? 

Supreme’s Direct-to-Consumer Model Looks Better Than Ever

The failing wholesale model has been the subject of much conversation during the pandemic, with a group of designers led by Dries Van Noten lobbying retailers to shift their delivery calendars and sales practices. In the United States, multi-brand stores have also taken a hit with Neiman Marcus declaring bankruptcy and beloved boutiques like Totokaelo and Jeffrey shuttering. Supreme has maintained a healthy customer flow. Much of that is thanks to its coveted product, but there’s also the fact that a bricks-and-mortar Supreme store and Supreme’s e-commerce site are the only places to buy official Supreme merchandise. 

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Artist Spotlight

Lizzo Stuns in Fishnet Glam, Embracing Confidence and TV Fandom

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Lizzo is again serving looks and unapologetic confidence, taking to Instagram to show off her stunning weight loss in a bold and fashionable style. Rocking a short plaid skirt, a sleek black top, and fishnet tights, the chart-topping singer gave fans a glimpse of her glowing confidence and evolving fashion sense. But it wasn’t just the outfit that had people talking, it was Lizzo’s witty caption that added her signature flair. “Devour feculence,” she wrote, cheekily referencing a standout moment from Severance, the mind-bending series that has clearly left an impression on the star.

Fans flooded the comments with praise, celebrating her radiant appearance and her love for pop culture. “Love that reference! You look great!” one user raved, while another chimed in with admiration, “You look absolutely amazing, Lizzo.” But the self-love queen wasn’t done yet. In true Lizzo fashion, she kept the energy going with another playful post. This time, she rocked a black t-shirt and matching underwear, embracing her curves and flashing a confident smile. With humor at the forefront, she captioned the shot, “Me, myself & all my memes: (I still haven’t seen the season finale of Severance).”

The lighthearted self-roast resonated with her followers, many of whom praised her for celebrating both her body and her interests. Lizzo’s openness has always been a core part of her brand. From advocating for body positivity to promoting mental well-being, the “Good as Hell” singer continuously inspires fans to embrace themselves fully. Her recent posts are a reflection of that journey, one where self-love and joy are celebrated without reservation. And while some may be eager to dissect her weight loss, Lizzo’s focus remains on her happiness and self-expression.

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Artist Spotlight

Rare Nike Air Foamposite One Yankees Sample Hits the Market

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Sneaker culture is all about exclusivity, and sometimes, a truly special pair comes along that gets everyone excited. One such sneaker is the Nike Air Foamposite One Yankees Sample, a unique blend of basketball history and baseball style. With its striking look and connections to two famous sports worlds, this rare sneaker has just hit the resale market, and collectors are eager to get their hands on it. Originally created for basketball star Penny Hardaway, the Foamposite One became a staple of ’90s sneaker fashion. Its innovative design was groundbreaking at the time.

However, this special Yankees-themed version takes it a step further. It features a deep navy blue and bright white color scheme, resembling the classic pinstripes of the New York Yankees, one of the most celebrated teams in baseball. The unique wave design that runs across the upper part makes this sneaker stand out, giving it a dynamic look and feel. Unlike the regular versions sold in stores, this sample was never mass-produced, which adds to its appeal among collectors and passionate Yankees fans. Currently listed on Index PDX in size 9 for an impressive $3,500, the price reflects how rare it is.

However, what really matters is the story behind it. From basketball courts to everyday life, the Foamposite One has always been a symbol of performance and fashion. This Yankees edition connects two sports that have captured the hearts of fans for generations. For those lucky enough to own this sneaker, it’s a statement piece. It showcases Nike’s dedication to exploring and celebrating sports culture. Whether proudly displayed or worn to show off hometown pride, the Yankees Foamposite One serves as a reminder of the unforgettable moments shared between basketball and baseball.

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