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What Supreme’s $2.1 Billion Sale Means for Fashion

The skate brand founded by James Jebbia sold for $2.1 billion to VF Corp, which owns Vans, The North Face, Timberland, and Dickies. What can fashion learn from this mega sale?…

Even during a retail slump, high stakes fashion deals persist. After some turmoil, LVMH is moving forward with its acquisition of Tiffany. Alibaba and Richemont recently invested $300 million each in Farfetch, plus another $250 million to establish Farfetch China to create a global luxury fashion conglomerate. Supreme, the behemoth skateboarding company based in New York, is the latest fashion company acquired in a mega-deal: Today the brand announced its $2.1 billion sale to VF Corp, the company that owns Vans, The North Face, and Timberland—all frequent Supreme collaborators—and Dickie’s. 

“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland,” said Supreme’s founder James Jebbia in a statement. “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.” Prior to the VF Corp deal, Supreme sold a 50% stake in the brand to The Carlyle Group for $500 million in 2017. 

The news of the sale rippled through the fashion industry—and not just for its price tag. Supreme has long been a gold standard for success: Its uncompromising attitude to aesthetics, products, and customers won the brand a CFDA Award in 2018 and the envious eye of many of its competitors. Here, Vogue Runway breaks down what fashion can learn from Supreme’s ongoing success. 

Streetwear Is Far From Dead

While the term streetwear is overused, our collective preference for casual, fashionable clothing isn’t going anywhere. Supreme’s emphasis on unisex products like tees, hoodies, outerwear, and accessories like beanies, socks, hats, and skateboards, means it has broad appeal to consumers of all genders and age groups. 

The WFH era ushered in by the COVID-19 pandemic has probably only made Supreme more covetable to consumers. If you are sitting at home all day, why not invest in stylish sweatpants or a fashionable hoodie? 

Supreme’s Direct-to-Consumer Model Looks Better Than Ever

The failing wholesale model has been the subject of much conversation during the pandemic, with a group of designers led by Dries Van Noten lobbying retailers to shift their delivery calendars and sales practices. In the United States, multi-brand stores have also taken a hit with Neiman Marcus declaring bankruptcy and beloved boutiques like Totokaelo and Jeffrey shuttering. Supreme has maintained a healthy customer flow. Much of that is thanks to its coveted product, but there’s also the fact that a bricks-and-mortar Supreme store and Supreme’s e-commerce site are the only places to buy official Supreme merchandise. 

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Fashion

Keke Palmer Saves The Day At Tina Knowles’ Book Event

Honk Magazine

In a scene that felt like something straight out of a movie, Keke Palmer became the evening’s hero at Tina Knowles’ book event in Los Angeles this past weekend. Just as Knowles was about to share insights from her new memoir, “Matriarch,” her strapless gown unexpectedly started slipping down. This moment could have turned awkward very quickly, but thanks to Palmer’s quick thinking and sense of humor, it became one of the night’s most memorable moments. As everyone held their breath, Palmer sprang into action, stepping in to help Knowles while keeping her calm.

A video that’s now trending on TikTok captures this incredible moment, showing Palmer supporting Knowles and catching her dress just in time. With the crowd still in shock, Palmer lightened the mood with a funny comment that turned their gasps into laughter. She joked, “They were acting like it was a whole murder show!” before referring to the teleprompter as if it were demanding help. This incident showcased Palmer’s natural talent for handling tricky situations with grace and humor. Knowles, ever so elegant, adjusted her gown and smiled, showing why she’s known as a fashion icon.

Look this up: Tina Knowles Speaks Out About The Heartbreaking Rumors Surrounding Beyoncé’s First Pregnancy

After the mishap, Palmer expertly shifted the focus back to the book, quipping, “They was gonna give me a heart attack,” and then seamlessly transitioned back to discussing “Matriarch.” Her blend of care for Knowles and comedic timing saved the day. This was about fixing a wardrobe malfunction and was a shining example of how to handle unexpected moments with laughter and warmth. In an industry where things often go wrong, Keke Palmer proved that sometimes, a little kindness and quick thinking can turn a potential disaster into a highlight that everyone remembers.

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Fashion

Cardi B’s $60K Birkin Bag Gets The ‘Mommy Treatment’ As Daughter Unleashes Her Creativity

Honk Magazine

In a moment of relatable frustration, Cardi B took to Instagram to share a funny yet surprising story about her expensive $60,000 Birkin bag, one of her favorite items from her luxury collection. Known for her bold personality and honest social media posts, Cardi revealed that one of her daughters had turned the fancy purse into a makeshift canvas, drawing a heart on it without permission. “Look what my daughter did to my purse,” Cardi said dramatically in her Instagram Story, showing off the iconic bag to her followers. “I literally spent $60,000 on this purse,” she exclaimed, still amazed by the unexpected ‘artwork’ from her little girl.

Although she was frustrated, the mom of three tried to take it all in stride, at least for the moment. Cardi values her hard-earned luxury items, especially her growing collection of high end bags. However, as any parent knows, kids have a skill for creating chaos even in the most cherished parts of life. For Cardi, that chaos includes her high-priced accessories. The post quickly gained attention online, with fans sympathizing with Cardi’s situation. Many found humor in the irony of the event, while others offered support, pointing out that such moments are just part of the unpredictable journey of parenthood. Cardi has previously emphasized that family is her top priority, even if it means dealing with some messiness.

Check out this article: Offset Calls For Peace As He Pursues Truce With Cardi B’s Fans After Drama

But Cardi’s frustration didn’t stop there. She later took to Twitter to respond to comments made by Kanye West regarding her staying power in the spotlight. While she didn’t mention him directly, her tweet, “7 years 1 album… STILL being a topic and STILL being asked about my music!!!” sent a clear message. She confidently asserted her spot in the entertainment world, clarifying that her fans, known as “The Brim,” are not going anywhere. In the end, whether it’s a damaged Birkin bag or dealing with critics, Cardi B repeatedly shows that she remains unfazed by the ups and downs of fame, always staying true to herself and her family.

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