Fashion
What Supreme’s $2.1 Billion Sale Means for Fashion
The skate brand founded by James Jebbia sold for $2.1 billion to VF Corp, which owns Vans, The North Face, Timberland, and Dickies. What can fashion learn from this mega sale?…
Even during a retail slump, high stakes fashion deals persist. After some turmoil, LVMH is moving forward with its acquisition of Tiffany. Alibaba and Richemont recently invested $300 million each in Farfetch, plus another $250 million to establish Farfetch China to create a global luxury fashion conglomerate. Supreme, the behemoth skateboarding company based in New York, is the latest fashion company acquired in a mega-deal: Today the brand announced its $2.1 billion sale to VF Corp, the company that owns Vans, The North Face, and Timberland—all frequent Supreme collaborators—and Dickie’s.
“We are proud to join VF, a world-class company that is home to great brands we’ve worked with for years, including The North Face, Vans, and Timberland,” said Supreme’s founder James Jebbia in a statement. “This partnership will maintain our unique culture and independence, while allowing us to grow on the same path we’ve been on since 1994.” Prior to the VF Corp deal, Supreme sold a 50% stake in the brand to The Carlyle Group for $500 million in 2017.
The news of the sale rippled through the fashion industry—and not just for its price tag. Supreme has long been a gold standard for success: Its uncompromising attitude to aesthetics, products, and customers won the brand a CFDA Award in 2018 and the envious eye of many of its competitors. Here, Vogue Runway breaks down what fashion can learn from Supreme’s ongoing success.
Streetwear Is Far From Dead
While the term streetwear is overused, our collective preference for casual, fashionable clothing isn’t going anywhere. Supreme’s emphasis on unisex products like tees, hoodies, outerwear, and accessories like beanies, socks, hats, and skateboards, means it has broad appeal to consumers of all genders and age groups.
The WFH era ushered in by the COVID-19 pandemic has probably only made Supreme more covetable to consumers. If you are sitting at home all day, why not invest in stylish sweatpants or a fashionable hoodie?
Supreme’s Direct-to-Consumer Model Looks Better Than Ever
The failing wholesale model has been the subject of much conversation during the pandemic, with a group of designers led by Dries Van Noten lobbying retailers to shift their delivery calendars and sales practices. In the United States, multi-brand stores have also taken a hit with Neiman Marcus declaring bankruptcy and beloved boutiques like Totokaelo and Jeffrey shuttering. Supreme has maintained a healthy customer flow. Much of that is thanks to its coveted product, but there’s also the fact that a bricks-and-mortar Supreme store and Supreme’s e-commerce site are the only places to buy official Supreme merchandise.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
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