Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.

1. The Idea Behind Rare Beauty

Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.

A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.

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2. Smart Marketing and Social Media Success

Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.

Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.

3. Strong Financial Growth

The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.

This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.

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4. Media Attention and Public Interest

The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.

5. A Commitment to Mental Health

In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.

Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.

Rihanna, whose full name is Robyn Rihanna Fenty, was born in 1988 in Barbados. She’s a hugely popular musician and an incredibly smart businesswoman. By 2025, she had amassed a remarkable fortune of $1.4 billion, making her one of the richest female musicians in the world. Her story is about hard work, taking smart risks, and a strong desire to shake up various industries. Let’s look closely at some of the key business decisions that helped Rihanna become a billionaire.

1. Fenty Beauty
One of Rihanna’s most important steps was launching her makeup brand, Fenty Beauty, in 2017. She teamed up with LVMH, a giant in the luxury goods industry, to create a cosmetics line that focused on including everyone. Fenty Beauty offered 40 different shades of foundation to match all skin tones. This was a game changer in the beauty world, especially for people of color who often felt left out by other brands.

Fenty Beauty quickly became a success, raking in $100 million in sales within the first month. The brand’s success is due not only to the quality of the products but also to Rihanna’s keen sense of what customers want. By addressing the need for diverse beauty products, she carved out a significant niche in the market. By 2020, Fenty Beauty was valued at $3 billion, of which Rihanna owned half. This incredible achievement greatly contributed to her wealth.

2. Savage X Fenty
Rihanna also made waves in the fashion world. In 2018, she launched Savage X Fenty, a lingerie line that aimed to change how we think about beauty in intimate wear. The brand celebrated body positivity and offered sizes ranging from extra small to triple extra large, featuring models of all shapes, sizes, and backgrounds. This approach set Savage X Fenty apart from traditional lingerie brands.

Rihanna’s fashion shows, like the memorable Savage X Fenty Fashion Show, showcased diversity and drew in a devoted customer base. The brand utilized social media and partnered with influencers to connect with younger shoppers, enhancing its appeal. By 2021, Savage X Fenty was valued at $1 billion, with Rihanna holding a significant stake. With Savage X Fenty, Rihanna proved she could spot cultural trends and use her platform to promote self-acceptance and individuality, transforming lingerie into an expression of self-love.

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3. Fenty Skin
Building on the success of Fenty Beauty, Rihanna introduced Fenty Skin in 2020, a skincare line aimed at being inclusive and accessible for everyone. The products were designed to be simple and effective, removing unnecessary chemicals. Rihanna’s insight into her audience’s needs and her focus on diversity helped Fenty Skin quickly gain popularity.

Just a few months after its launch, Fenty Skin was already making millions. Rihanna’s keen business sense once again shone through as she offered high-quality, affordable skincare products for all skin types. This expansion further solidified her presence in the beauty industry and boosted her wealth.

4. Partnership with LVMH
In 2019, Rihanna made another significant move by partnering with LVMH, the world’s largest luxury goods company. This deal allowed her to create her luxury fashion line, Fenty, making her the first Black woman to lead a major luxury fashion brand under LVMH. This partnership underscored her influence and the company’s trust in her vision.

Even though the Fenty fashion line eventually closed in 2021, its runway shows and collections blended street style with high fashion, appealing to a younger audience eager for fresh and inclusive designs. This collaboration established Rihanna as a powerful figure in the business world, capable of transforming traditional industries.

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5. Music Career
While Rihanna’s business ventures have contributed significantly to her wealth, it’s crucial to recognize that her music career was the foundation for her success. Her journey began in music and continues to be an important part of her identity as an artist and entrepreneur.

Her album sales (which would be record-breaking), and therefore money from these, her appearances in collaborations with huge artists worldwide, and her royalties for the music all meant she could place herself in a place of financial freedom. That allowed her to risk launching Fenty Beauty and Savage X Fenty, two ventures that ultimately shot her into billionaire territory.

6. Real Estate and Investments
Rihanna has also bolstered her fortune by smartly investing in real estate beyond her business ventures. She had bought several luxury properties globally, including a multi-million-dollar mansion in Los Angeles. Rihanna has also invested in various ventures, like tech startups, further diversifying her financial profile.

Rihanna has always had a natural playbook for building long-term value in her business strategies. Through diversification and careful investment decision-making, she has secured her position as a billionaire business owner.