Story

‘Catch 22’ With Twin Sister Duo, Jaye Madison.

Hi Jaye Madison! Thank you for speaking with me today!

Absolutely. Excited to chat with you!

You all are getting ready to release a new song, ‘Catch 22’! Will you tell our readers about that?

Yes! Catch 22 is dropping 2/22/22! It’s very special to us because this is the first release from our debut album, produced by Multi-platinum Grammy Award- winning Mikal Blue & Bassist of Top-charting band Toad the Wet Sprocket, Dean Dinning. They really helped bring our music to life and we are so excited to share it with the world! Here is the link to stream it: https://show.co/hRyX1mn

What was the inspiration behind it?

This coming-of-age song creates an introspective experience for the listener as the lyrics take you on a journey of nostalgia back to the confusion & hopefulness of early adulthood. It also acts as a sigh of relief for those in their early twenties hearing us as twenty-somethings sing about the reality of not having life figured out.

Who would you say are some of your biggest musical influences?

We grew up influenced by the rawness of 70’s & 80’s anthems from the likes of Heart, Tom Petty, and Fleetwood Mac with the lyricism of singer-songwriters like Alanis Morissette, Dolly Parton, and Tracy Chapman. We write with vocal melody in mind first because vocals are our primary instrument. Everything we do is filtered through the lense of , “How do we make these lyrics hit you in the heart with the perfect harmony?”

What was the first time you all realized that you all wanted to pursue a music career?

I don’t think there was a specific moment. It’s what we naturally were. We were born artists. It was in everything we did growing up. We finally accepted that calling around 17 years old when we made a plan to move to Nashville and pursue our dreams together.

What keeps you both motivated to keep creating?

One of the best compliments we ever received from someone we look up to greatly is that our music sounds like it is made from necessity and not convenience. That pretty much sums it up. We HAVE to keep creating. It’s who we are. Life inspires us and if we aren’t writing and making music, it all just stays bottled up inside. What good is a gift, if you just keep it to yourself? We want to share these songs with the world and see what kind of positive impact they can have.

How do you keep a balance between artist life and normal life?

We actually look forward to the day where those two lives are just one life, ya know? Right now, we are hustling, making the dream happen, spending more money than we have, and running uphill. When we get to the mountaintop of getting to do what we love and having that fund “normal” life? That’s the dream.

What has been the most surreal moment of your career?

We took a leap of faith when it came to working with MIkal Blue out of Revolver Recordings. We almost didn’t send him our songs, thinking, “Oh, he might be more interested in our stuff on the second album.” We didn’t think we were ready to work with someone who has worked with artists like Jason Mraz, OneRepublic, and Colbie Caillat! We almost took ourselves out of the game before even playing! We hit send on that email of original songs asking him to be our producer for the project. It was scary as hell. When we received an almost immediate and enthusiastic, “YES”, we knew exciting things were on the way for us.

Do you have a dream bucket list job you would like to achieve?

We would love to perform on The Opry stage and have all of our family and friends who have supported us through the years in the audience. What a moment that would be.

What does ‘making it’ look like to you?

Waking up excited to do what we love every day! Sharing our artistry with the world and knowing it makes a difference. Creating a community through our storytelling and music.

Do you have any career advice for artists who are just starting out their music career?

Action is better than inaction. Just take giant, messy, imperfect leaps toward your dreams. Very few things are unfixable. If you don’t like something later, delete the post, re-record, or start over. The only thing we know is that if you don’t act, nothing can happen. Trust your instincts, and don’t sit on your pile of creative gold for too long. Get it out there! Most importantly, find people you can trust and keep them close. This can be a messy process too in this business. If something or someone falls through, you learn, and you become better. It’s all part of the process. Don’t be so scared to make the wrong decision that you make no decision.

Any other upcoming projects coming up that we should be on the lookout for?

We have SO much music coming out from our debut album this year! Keep an eye out! Catch 22 is just the start of it! Follow our socials for updates on releases and live shows!

Please let our readers know where to find you!

@jayemadisonband on all platforms!

Pre-save Catch 22: https://show.co/hRyX1mn

https://linktr.ee/jayemadisonband

Thank you for your time!

Thank YOU!

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Featured

Eddie Castillo’s Powerful Ocean Conservation Video Campaign

“We are the last generation that can save the oceans, and we are the first generation that must learn to live without them.” – Silvia Earle

By Altered State Productions

The Ocean Foundation has taken on a mission of critical importance: to save our dying oceans from the irreversible damage caused by human activity. With marine ecosystems teetering on the brink of collapse, the organization’s latest campaign aims to educate and inspire action through the power of storytelling.

Meet Eddie Castillo, Founder of Dallas production company Altered State Productions and media director who’s passionate about the ocean’s survival. His latest project with an ocean conservation organization takes viewers on an emotional journey, blending breathtaking aerial footage with a powerful stewardship message.

“It’s easy to become numb to the devastation happening around us”, says Castillo, “We scroll past images of environmental destruction, momentarily horrified, yet quickly moving on to the next distraction.” While other campaigns often depict the devastation—plastic, trash, turtles entangled in debris—the Last Generation campaign strives to remind us of the beauty we are at risk of losing forever. The brand video captures the ocean’s waves hitting the shore, smooth and therapeutic.

Castillo’s work, reminiscent of National Geographic’s Planet Possible, combines awe-inspiring visuals with a profound sense of responsibility for our planet. Using advanced drone technology, Castillo captured mesmerizing scenes of Hawaii’s North Shore, showcasing the pristine beauty of marine ecosystems under threat. These stunning visuals, paired with philosophical narrations by Alan Watts and a cascade of electronic synths, create a dreamlike quality that blurs the lines between reality and fantasy.

The Ocean Foundation’s storytelling hinges on compelling imagery, reminding us of our collective responsibility to protect these fragile ecosystems. By raising awareness and inspiring change through the power of commercial video production, the project serves as a rallying cry for ocean literacy, species protection, and habitat preservation.

Altered State Productions proudly circulates its media campaign through syndicated sources, utilizing targeted messaging that hits viewers on a different level. “As a media production company, our mission is to create impactful messages that drive real change,” says Brian Medina, Communications Director at Altered State Productions. “We pour our hearts into every project, hoping to make a difference. We’ve successfully generated over a quarter billion dollars in attribution for brands and companies worldwide. If we can do that for profit, imagine what we can achieve for causes worth standing for.”

The media agency’s impressive portfolio includes over 96 nationally aired TV ad campaigns for brands like Jameson, Valyou, and OWN.

In one scene, two young children hold up a surfboard to protect themselves from an incoming wave, playing innocently as kids do. The scene cuts to a breathtaking timelapse of an iridescent coral reef, with aqua blue currents turning the rock. This moment signals that those two kids could be the last to witness such beauty, delivering the hard-hitting message of what we stand to lose—an ocean and all its wonder, and the chance to truly experience it.

In the end, we are faced with the undeniable truth that if we do not act, our children and their children may never know the oceans’ true splendor, leaving behind only a memory of what once was—a heartbreaking legacy of neglect, making the next generation, possibly the last generation.

Altered State Productions is a video production company and digital marketing agency, specializing in video editing services that propel brands with competitive advertising.

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Business

How to Get Your Music on Spotify’s Algorithmic Playlists

Hey there, music maker! Let’s chat about:

* The cool types of algorithmic playlists out there

* How Spotify’s playlist magic works

* Some nifty tricks to get your tunes on these playlists

* Ways to boost your chances of playlist success

* Some final thoughts to keep you inspired

Spotify’s Algorithmic Playlists: Your New Best Friend

Wondering how to get your music featured on Spotify’s playlists? No need to stress we’ve got you covered! Here’s the lowdown;

Option 1; Create a hit song that gains 5,000 to 10,000 streams, within the two weeks of its release. Sounds challenging? Keep reading!

Option 2; Consider using our Spotify advertising campaign to boost your streams and potentially catch the attention of those playlists.

Option 3: Use Spotify ad campaign to trigger the algorithm

Let’s dig in shall we?

Promoting your music on Spotify is like amplifying your voice in a room. Those algorithmic playlists? They’re like winning lottery tickets for artists helping them connect with listeners and even securing a spot, on Spotifys curated playlists. Stuff, right?

Think of these playlists as your music’s personal matchmaker. They introduce your tunes to listeners who might never have found you otherwise. It’s like having a friend who’s always saying, “Hey, you’ve got to hear this!”

Landing on a popular algorithmic playlist can give your Spotify profile a serious boost. And if you’re lucky enough to hit a trending playlist? Well, that’s when things can really take off!

What kinds of algorithmic playlists are out there?

Spotify’s algorithm is like a DJ that knows exactly what each listener wants to hear. Here are some of its greatest hits:

Discover Weekly:
Your personal Monday mixtape, filled with new tunes and old favorites.

Daily Mix:
A fresh playlist every day, blending your faves with similar tracks.

Release Radar:
Friday’s new music party, featuring your top artists and similar sounds.

Your Library:
A mix of your likes, saves, and new releases from your favorite artists.

On Repeat:
The songs you can’t stop playing, plus some new recommendations.

Repeat Rewind:
A blast from the past, featuring your old favorites and similar tracks.

Time Capsule;
Take a trip down memory lane personalized for you.

Spotify Radio;
Craft your playlist inspired by any song, artist or music genre.

Ever wondered how Spotify creates its playlists?

Think of Spotifys algorithm, as a music enthusiast robot with a memory. It observes listener preferences examines song details, adapts, to your listening patterns and notes how people engage with songs.Pretty smart, right?

So, how do you get your song on these playlists?

You’ve got two main routes:

Option 1: Create an amazing song that gets lots of love quickly. Aim for 5,000-10,000 streams in the first couple of weeks. Remember, Spotify also looks at things like user engagement and how well your song fits different playlists.

Option 2: Give our Spotify ad campaign a try. It’s designed to boost your streams and often triggers those algorithmic playlists. Plus, the benefits often continue even after the campaign ends!

Option 3: Use a Spotify ad campaign to trigger Spotify’s algorithmic playlists.

Here are some tips to boost your chances:

Use Spotify for Artists: It’s like your backstage pass. Fill out all the info you can when submitting your music.
Creating music is essential. It’s a no brainer!
Share your music; Put your songs on playlists made by users reach out to curators and promote your tracks on media platforms.
Create your own playlists: Mix your songs with similar artists and try to gain followers.
Keep at it: Rome wasn’t built in a day, and neither are music careers. Stay patient and persistent!

What’s next after you hit those algorithmic playlists?

Set your sights on Spotify’s editorial playlists. They’re like the Mount Everest of playlist goals and can really launch your career into the stratosphere!

Final Thoughts:

Music promotion can expose your tracks to new listeners and new potential fans. Spotify is a crucial platform to get exposed. Remember, the key to triggering these playlists is getting those streams quickly – aim for at least 5,000 in two weeks. And the more tracks you create and release, the better your chances to hit the algorithmic playlists.

You’ve got this, superstar! Now go make some noise!