Artist Spotlight
Compton Rapper Jehkai Uuveils Emotive New Trap Cut ‘This Ain’t The Life” Alongside Official Music Video
Compton, CA rapper Jehkai has announced today’s premiere of the powerful new single “This Ain’t The Life,” available now HERE. The emotive trap cut is also joined by an official music video starring Jehkai and streaming now HERE.
“This Ain’t The Life” sees Jehkai detailing the hardships of growing up in poverty from being homeless to losing loved ones to gang violence. Produced by HoodWithAnotha1 (Boosie Badazz, OBN Jay) and JM Productions Worldwide, the track reveals another side to the up-and-coming Compton emcee, with his vocal abilities and meditative bars at the forefront.
Jehkai made his Atlantic Records debut earlier this month with the summer-ready banger, “Frostbite (Feat. Bankroll Freddie),” available now at all DSPs and streaming services HERE; an official music video – which features the two rappers flexing their ice, throwing bands, and driving sports cars – is streaming now via YouTube HERE.
Jehkai’s music feels like a tour through his hometown of Compton, CA. The 19-year-old rapper, singer, and artist was born the sixth of eight kids and immediately understood hardship, living in the projects with his grandmother, and eventually in a van. Nevertheless, he immersed himself in music, listening to everyone from Michael Jackson to Tupac to Drake. Jehkai dropped his first independent single, “The Field,” in 2020 and honed his signature style on follow-up “Glory To God,” blending new-age street rap, impressive pitch, and vocal acrobatics.
Since then, Jehkai has been steadily building momentum on SoundCloud with his weekly Free the Pain Preacher Fridays drops, garnering more than 1.2M streams with such tracks as “True Colors,” “Steal Me,” “Life Goes On,” “Trenches,” “Dead Homies,” and “Gang Signs.”
“When you listen to me, I hope you relate and want to hear the next chapter,” Jehkai says. “I want you to think. I want you to cry. I want you to feel my pain and maybe, because of it, feel better.”
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Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
Regarding merging authenticity with infectious beats, Rich Kidz pairs up like no other, and their latest single, “Settle Down,” dives into the depths of love and relationships. At the same time, ensuring listeners remain locked in with melodic flows unique to the duo.
Written in the studio during honest discussions about their personal lives, “Settle Down” is less a song than a heart-to-heart. The two talk about the fact that no relationship is perfect, and that’s just fine. All good things end up being perfect in their unique way. Rich Kidz features relatable lyrics and production that are both contemporary and ancient all at once, teaching us that the beautiful aspects of love are the flaws.
The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
