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Ghana Fashion: In Accra, Five Designers Are Reinventing Ghanaian Traditions

This season, Mercedes-Benz Fashion Week Accra forwent live shows, but spotlighted five emerging designers through a special photo series….

Ghanaian fashion is known for its use of vibrant colors and eclectic prints, and nowhere is this joyful approach to dressing more apparent than in Accra, the country’s capital city. The fashion hub is bursting with local artisans and designers, all of whom specialize in reinventing traditional kente or fugu clothes with a modern twist. Mercedes-Benz Fashion Week Accra has been spotlighting the best of Ghanaian fashion for the past four years, but of course it was postponed this year due to the pandemic. The event has delivered some beautiful textile work in the past, infusing the catwalks with a high dose of energy via tie-dyes, screen-printing, and more—all of which are created ethically and sustainably within the city. 

Without the presence of live shows this season, Mercedes-Benz still wanted to spotlight the work of local West African talent. It did so by producing a special photo series, shot by Carlos Idun-Tawiah, that showcases the new collections of five Accra-based designers: Larry Jay, Steve French, Hassan Alfaziz Iddrisu, Atto Tetteh, and Chloe Assam. 

These five Ghanaian designers are not to be missed out on, despite the lack of physical shows this season. The through line between these emerging talents? Their distinctive brands all focus on innovating traditional Ghanaian textiles, implementing eco-friendly production methods, and celebrating a sense of pan-Africanism. They all design and create out of Accra, partnering with local creatives there to source their unique textiles. Even though their fabrics are traditional, their designs are anything but—their works take cues from the streetwear movement, modern and abstract art, and even the city of Accra itself, making for collections that are contemporary but infused with a culturally-rooted spirit. As French called his vision below, they’re pushing forward “fashion with a cause.”

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Below, meet the five designers who are reinventing Ghanaian traditions.

A look by Larry Jay
A look by Larry JayPhoto: Carlos Idun-Tawiah 
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Artist Spotlight

Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph

In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.

Red Carpet Glamour at Los Angeles Fashion Show:

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Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.

Early Life and Modelling Beginnings:

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Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.

Family and Personal Life:

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Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.

Awards and Accolades:

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Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.

Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.

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Fashion

The Official Look at New Balance 580 GORE-TEX “Kombu Green”

New Balance 580 GORE-TEX

After unveiling the New Balance 580 GORE-TEX in the striking “Black Magnet” colorway, New Balance is introducing yet another iteration of the popular sneaker, this time in a refreshing “Kombu Green” hue.

Determined to provide options that withstand winter’s harshest conditions, the shoe is meticulously crafted using a combination of suede and mesh materials, integrating advanced waterproof GORE-TEX technology, Roll-Bar tech, and ABZORB cushioning for optimal functionality, comfort, and stability. Diverging from the darker tones of the “Black Magnet” version, the “Kombu Green” edition predominantly features an army green tone on the suede overlays and upper. Complementing this, the midsole is highlighted in grey, while the Vibram outsole receives sleek black accents.

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Scheduled for release by the year’s end, the New Balance 580 GORE-TEX “Kombu Green” will be available for $170 USD at select retailers and through the official New Balance online store.

In unrelated footwear updates, take an official look at the Nike Air Max 1 “White/University Gold.”

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