Artist Spotlight
JJ Doze Explores Feelings of Self-Doubt in Brooding Rap Single “Who Am I”
Independent New York-based Rapper JJ Doze reflects on feelings of insecurity and uncertainty in his passionate new single “Who Am I”. This single, while undeniably danceable and punchy, gives listeners a profound insight into the rapper’s behind-the-scenes struggles. Reminiscent of rap icons like NF and Hopsin, JJ Doze deep dives into his experience of not knowing his purpose and finding his identity as overarching themes of this track. Throughout the single, the artist walks listeners through various situations that have inhibited his ability to find clarity in his purpose. JJ Doze uses the verses to elaborate on his experience – delivering lyrics characterized by sincere wisdom sharpened by rugged angst – and lets loose on anthemic choruses providing a much-needed cathartic moment for the heavy-hearted lyrical content of the verses. At its core, this single embodies a brooding sense of longing for guidance that anyone unsure of what the future holds can relate to.
JJ Doze prides himself on pushing his music to demonstrate a deep vulnerability; he faces his demons head-on and leaves everything on the table. The rapper does not shy away from examining the darkest depths of his experience, and “Who Am I” is no exception. In the midst of an inner war incited by shame, JJ Doze raps, “I’ve been looking at myself in the mirror, yeah. Wish I could say ‘I am proud of myself’ yeah,” providing listeners with deeply emotional, almost feverish imagery. He continues building anticipation for the chorus by peeling away another layer of anguish. “I lost the confidence inside my character,” he professes, “and I be thinking I will always be alone if I can never find it back.” JJ Doze shows up with raw lyricism, palpable passion, and a confident flow that keeps fans captivated and wanting more.
Born as Jonathan Jesus Mendoza (JJ Doze) in New York City. He continuously finds ways to be more creative for his songs, videos, & writings. He started gaining exposure after a single, called ‘Once Upon A Time’, where he shares his true thoughts/emotions that can be relatable to many. JJ Doze carries this style throughout all of his songs, which can make many form a connection with his music.
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Louise Goffin Takes Us for an Intimate Ride with “Backseat”
Louise Goffin’s new single, “Backseat,” takes listeners on a nostalgic journey, like a late-night drive filled with deep emotions. The Brooklyn-born singer-songwriter offers a heartfelt song that feels personal yet relatable to everyone. Drawing inspiration from the storytelling style of Laurel Canyon, “Backseat” invites you to dive into its rich, soulful sounds and escape the daily hustle and bustle.
Goffin’s talent shines through in her ability to tell a story reflecting her life experiences. Growing up with famous songwriters, she experienced a world full of creativity and ups and downs, which she beautifully expresses in her music. “Backseat” captures the mix of chaos and tranquility, creating a calming yet powerful musical experience. Her gentle voice flows over various instruments, making it feel like a cozy chat with a close friend.
At its heart, “Backseat” touches on balancing being a passenger in life and taking charge, something everyone can relate to when feeling uncertain about the past and future. Goffin’s gift for sharing her thoughts makes this journey feel shared, showcasing her storytelling talent.
Louise Goffin is truly coming into her own as an artist, turning the intricacies of life into songs that resonate with many. Whether you’re already a fan or just discovering her music, “Backseat” is a song you don’t want to miss—a beautiful celebration of growth, resilience, and the magic of music.
Artist Spotlight
Rich Kidz’s “Settle Down” Hits a Sweet Spot with Heartfelt Realness
Regarding merging authenticity with infectious beats, Rich Kidz pairs up like no other, and their latest single, “Settle Down,” dives into the depths of love and relationships. At the same time, ensuring listeners remain locked in with melodic flows unique to the duo.
Written in the studio during honest discussions about their personal lives, “Settle Down” is less a song than a heart-to-heart. The two talk about the fact that no relationship is perfect, and that’s just fine. All good things end up being perfect in their unique way. Rich Kidz features relatable lyrics and production that are both contemporary and ancient all at once, teaching us that the beautiful aspects of love are the flaws.
The song offers a luxuriant sound from the very first bars, combining smooth harmonies with a midtempo gait that feels like the auditory half of a cleanse. It’s reflective but also a lift, a duality that aligns with the message of accepting the highs and lows in any partnership. The duo’s storytelling shimmers as the verses progress, mixing personal details with a wider, relatable narrative.
“Settle Down” is not just a song for romantic couples; it serves as a universal rallying cry for anyone taking the plunge into the complicated tango of human relations. Whether you’re enjoying love’s sweet side or grappling with its thorns, this track has something to tell you.
The way Rich Kidz pairs its introspection with infectious energy makes “Settle Down” extraordinary in today’s music landscape. This is one of those songs that has to be added to everyone’s playlist and shows how much they have grown as a band. With this release, they’re not merely making music — they’re composing a soundtrack to life’s most pivotal moments.
