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Artist Spotlight

Los Angeles Producer ArjayOnTheBeat Is Pushing the Perimeters of the Music Industry

To stand out in music, especially a genre like Hip Hop, an artist has to have a presence not only the presence but commanding energy to them that makes you invest in their artistry, which they present for us to buy into. That separates an artist who you only give one listen to and who you start to keep up with. ArjayOnTheBeat brings that confident swagger to his approach that makes you want to stay connected, as he has been unfailing when connecting with his audience and executing vibrant and unique records from a career standpoint.

Arjayonthebeat discussed with us and answered our uncommon 11 Questions. Check it out below.

 

HONK: Let’s start by introducing ourselves. You know the basics, like name, age, and where you’re from, as much or little as you’re comfortable sharing.

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ArjayOnTheBeat: Artist Name: Arjayonthebeat /Arjayonthebeat3x

Legal Name: Robert Dickson Jr 

Hometown: Los Angeles, California 

 

HONK: What’s the best advice you ever received concerning music?

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ArjayOnTheBeat: The best advice I’ve ever received concerning music was about mixing. I was honored to have had a one-on-one session with a Grammy-awarded engineer, Leslie Brathwaite, who engineered Pharrell’s “Happy,” which headlined Despicable Me 2. He listened to my beats and told me, “everything was great, but one thing, your mixing.” He then said when it comes to mixing your beats, nothing should be panned to the center but vocals”. In other words, every sound in your beat should be panned between the left and right, never down the middle. 

The best advice of my life…

 

HONK: What would you have done differently if you knew then what you know now?

ArjayOnTheBeat: One thing I would have done differently is take more of the presented opportunities rather than rejecting them due to being overly cautious.

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HONK: What is still your biggest challenge?

ArjayOnTheBeat: My biggest challenge is finding an artist with the potential/ talent to take them to the top and team up. Until then, the search continues. Most artists don’t take it as seriously as I do. I instead get plaques/awards with one artist repeatedly than try to get one plaque out of multiple artists… if that makes sense.

 

HONK: What keeps you going when things get tough in the music industry?

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ArjayOnTheBeat: My daughters (Indiyah & Xia) and my family are the ones I need to be successful. My goal is to leave generational wealth /money behind for them. 

 

HONK: If you could open a show for any artist, who would it be?

ArjayOnTheBeat: Lil Uzi Vert, Chris Brown, or DJ Khaled

 

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HONK: Could you talk me through your creative process?

ArjayOnTheBeat: When it comes to my productions, I never force them. I only make beats when I feel like it, so I don’t burn out my creative juices. 

If I’m not working, I typically listen to various genres to get ideas on enhancing my sound daily. Every genre has something you can learn from…

 

HONK: How do you solve productivity/scheduling problems and reduce overwhelming situations?

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ArjayOnTheBeat: I always try to keep the customer/ clients happy, mistakes can occur, so I’ll always offer something in exchange for the mishap to reach a positive conclusion.

 

HONK: What are you focusing your time on now?

ArjayOnTheBeat: I’m focusing my time on executive producing more projects rather than singles & building my artist (once they’ve been found).

 

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HONK: How do you currently feel about the state of “Your genre” in general?

ArjayOnTheBeat: We need more substance in the hip-hop community and a different topic to rap about rather than hoes, guns, apps & negativity. I feel it’s time to switch it up, or else we won’t get as successful as other genres like folk rock & country music.

 

HONK: How can our readers follow you online?

ArjayOnTheBeatInstagram | Twitter | YouTube 

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Artist Spotlight

Shakira’s Global Success Translates to $300 Million Net Worth

Shakira

Shakira, the talented Colombian singer-songwriter, has become one of the biggest names in music worldwide. With a career that spans over 30 years, her incredible talent, mix of musical styles, and energetic performances have helped her earn a staggering estimated net worth of $300 million. Recently, she dealt with a £24 million tax issue in Spain, highlighting the importance of understanding how she built such remarkable financial success through music, tours, endorsements, and smart investments.

1. A Star in the Music World

Shakira started her music journey in the early 1990s with albums in Spanish, but she truly rose to fame in the early 2000s when she began singing in English. Popular songs like “Whenever, Wherever,” “Hips Don’t Lie, and “Waka Waka (This Time for Africa) turned into massive hits, selling millions of copies globally. With over 80 million records sold, Shakira is one of the best-selling artists ever.

Her music combines various styles, including Latin, rock, pop, and Arabic, making her sound unique and appealing to many fans. As a talented songwriter and producer, she earns a lot from the music she creates, and with the rise of streaming services, her songs continue to bring in impressive royalties.

Check out this article: Trina’s Husband, Benjamin “Swurv” Kearse, Arrested for Battery Following 2023 Altercation

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2. Amazing Tours and Performances

Shakira’s captivating live shows have also contributed to her wealth. Her tours, like the Oral Fixation Tour and El Dorado World Tour, have made hundreds of millions of dollars. Known for her high-energy performances and elaborate dance routines, her concerts are always in high demand.

Big events also boost her earnings. For example, her performance at the 2020 Super Bowl Halftime Show with Jennifer Lopez attracted over 100 million viewers, enhancing her visibility and leading to more sales and endorsement deals.

3. Partnerships with Brands

Shakira’s appeal goes beyond music, as she has teamed up with major brands like Pepsi, Reebok, and Oral-B for lucrative endorsement deals. These partnerships help her earn even more money by connecting her with her vast global fanbase, allowing brands to reach a wider audience.

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Her long-standing connection with Pepsi has led to many successful advertising campaigns, adding millions to her wealth. In addition, she has her own line of fragrances and beauty products, creating another way to generate income.

4. Smart Investments and Business Moves

Shakira’s financial success doesn’t just come from her music and endorsements; she has also made savvy investments in real estate and other ventures. She owns luxurious homes in places like Barcelona, Miami, and the Bahamas, which are valuable assets that can appreciate over time.

Moreover, she founded the Pies Descalzos Foundation, a charity that supports education for underprivileged children in Colombia. While it’s a charitable initiative, it also highlights her influence beyond entertainment, enhancing her global reputation.

Check out this article: Reginae Carter Claps Back at Haters Over Lil Wayne’s SNL 50 Performance

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5. Television Appearances

Shakira’s work in television has added to her wealth as well. As a judge on “The Voice, she reportedly made $12 million per season, significantly increasing her overall earnings. She remains a well-known figure in popular culture by participating in various talent shows and reality programs.

6. Tax Issues and Financial Challenges

Despite her impressive wealth, Shakira has faced some financial challenges, especially with tax matters in Spain. Recently, she resolved a £24 million tax bill related to allegations of tax evasion from previous years. Even though these issues have caught media attention, they don’t diminish her business skills or ongoing financial success. She emphasizes that she follows all tax laws, and resolving these issues allows her to focus on her music and future plans.

Going Forward

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With new music projects, upcoming tours, and ongoing investments, Shakira’s net worth will likely grow. She remains a strong force in the entertainment world, adapting to new trends while staying true to herself.

As streaming rises and new opportunities arise, Shakira’s financial success is expected to expand further. Her ability to diversify her income sources keeps her among the wealthiest and most influential artists. In summary, Shakira’s journey is a testament to her talent and business savvy, ensuring her lasting legacy in the music industry.

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Artist Spotlight

How Rare Beauty Propelled Selena Gomez to Billionaire Status

selena-gomez

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.

1. The Idea Behind Rare Beauty

Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.

A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.

Check out this article: How Rich Is Dwayne “The Rock” Johnson in 2025?

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2. Smart Marketing and Social Media Success

Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.

Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.

3. Strong Financial Growth

The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.

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This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.

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4. Media Attention and Public Interest

The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.

5. A Commitment to Mental Health

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In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.

Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.

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