Artist Spotlight
Los Angeles Producer ArjayOnTheBeat Is Pushing the Perimeters of the Music Industry
To stand out in music, especially a genre like Hip Hop, an artist has to have a presence not only the presence but commanding energy to them that makes you invest in their artistry, which they present for us to buy into. That separates an artist who you only give one listen to and who you start to keep up with. ArjayOnTheBeat brings that confident swagger to his approach that makes you want to stay connected, as he has been unfailing when connecting with his audience and executing vibrant and unique records from a career standpoint.
Arjayonthebeat discussed with us and answered our uncommon 11 Questions. Check it out below.
HONK: Let’s start by introducing ourselves. You know the basics, like name, age, and where you’re from, as much or little as you’re comfortable sharing.
ArjayOnTheBeat: Artist Name: Arjayonthebeat /Arjayonthebeat3x
Legal Name: Robert Dickson Jr
Hometown: Los Angeles, California
HONK: What’s the best advice you ever received concerning music?
ArjayOnTheBeat: The best advice I’ve ever received concerning music was about mixing. I was honored to have had a one-on-one session with a Grammy-awarded engineer, Leslie Brathwaite, who engineered Pharrell’s “Happy,” which headlined Despicable Me 2. He listened to my beats and told me, “everything was great, but one thing, your mixing.” He then said when it comes to mixing your beats, nothing should be panned to the center but vocals”. In other words, every sound in your beat should be panned between the left and right, never down the middle.
The best advice of my life…
HONK: What would you have done differently if you knew then what you know now?
ArjayOnTheBeat: One thing I would have done differently is take more of the presented opportunities rather than rejecting them due to being overly cautious.
HONK: What is still your biggest challenge?
ArjayOnTheBeat: My biggest challenge is finding an artist with the potential/ talent to take them to the top and team up. Until then, the search continues. Most artists don’t take it as seriously as I do. I instead get plaques/awards with one artist repeatedly than try to get one plaque out of multiple artists… if that makes sense.
HONK: What keeps you going when things get tough in the music industry?
ArjayOnTheBeat: My daughters (Indiyah & Xia) and my family are the ones I need to be successful. My goal is to leave generational wealth /money behind for them.
HONK: If you could open a show for any artist, who would it be?
ArjayOnTheBeat: Lil Uzi Vert, Chris Brown, or DJ Khaled
HONK: Could you talk me through your creative process?
ArjayOnTheBeat: When it comes to my productions, I never force them. I only make beats when I feel like it, so I don’t burn out my creative juices.
If I’m not working, I typically listen to various genres to get ideas on enhancing my sound daily. Every genre has something you can learn from…
HONK: How do you solve productivity/scheduling problems and reduce overwhelming situations?
ArjayOnTheBeat: I always try to keep the customer/ clients happy, mistakes can occur, so I’ll always offer something in exchange for the mishap to reach a positive conclusion.
HONK: What are you focusing your time on now?
ArjayOnTheBeat: I’m focusing my time on executive producing more projects rather than singles & building my artist (once they’ve been found).
HONK: How do you currently feel about the state of “Your genre” in general?
ArjayOnTheBeat: We need more substance in the hip-hop community and a different topic to rap about rather than hoes, guns, apps & negativity. I feel it’s time to switch it up, or else we won’t get as successful as other genres like folk rock & country music.
HONK: How can our readers follow you online?
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Catlea unveils soulful rhythmic melodies with boldly introspective triumph in new EP “Bones”
Music lovers are prepared to experience a striking new soundscape as Catlea, the eclectic singer-songwriter known for her thoughtful lyrical style, drops her latest EP, “Bones,” a four-track sonic adventure through euphoria, introspection, and reinvention. This release marks Catlea’s stirring ability to effortlessly blend elements of indie-pop and even hints of R&B disco sound with soul sensibilities that defy boundaries and invite listeners to dance, reflect, and lose themselves in the music.
The EP, led by the upbeat title track, “Bones,” is a hypnotic indie-pop anthem lush with soulful vibes, polished with a light brush of disco, and primed to get heads bobbing and feet moving. It’s a joyous opening that gives fans a taste of Catlea’s undeniable knack for weaving diverse influences into something fresh and captivatingly energetic.
Next, the second track, “Crumbling,” takes a soulful turn, enveloping listeners in a world of raw vulnerability and reflection. Here, Catlea opens up about the unsettling reality of ‘crumbling‘ after a period of illusion and the resolve to rebuild oneself. This song’s heartfelt lyrics exude the poignant experience of the emotional range of facing one’s insecurities with a sense of abandonment that flows seamlessly, demonstrating her artistic versatility.
Following is the heart-wrenching third track, “Lying,” a mesmerizing lyrical powerhouse that dives into the bittersweet honesty of wishing to have lied about infidelity in pursuit of happiness. With a reflective anthemic chorus, Catlea confronts her emotions head-on, wrestling with the complexities of vulnerability in relationships. It is a bold narrative showcasing a daring edge to make the personal universal.
Closing the EP is “Like Me,” a beautifully emotional ballad that marries timeless rhythmic piano chords, a soulful acoustic guitar strum, and trance-like synth pads. It perfectly encapsulates her complex duality of yearning for closure while exhausted by the lingering memories of being overdramatic due to love loss.
With the release of “Bones,” Catlea presents a profound exploration of themes such as love, loss, and the path to healing, enhanced by her signature engaging storytelling and melodic sophistication. This EP is a vulnerable masterclass likely to establish her as a distinctive voice within the music industry. It is poised to be a significant addition to her expanding discography, appealing to long-time admirers and new listeners discovering her artistry. “Bones” is expected to make a lasting impact on the playlists of music enthusiasts.
For more information about Catlea, please visit [website].
CLICK HERE TO STREAM Catlea’s EP “Bones“ on Spotify.
CONNECT WITH Catlea | Instagram | Twitter | Facebook |
Artist Spotlight
Shyfrin Alliance ignites rock’s core with grit anthemic sparks in his recent single “Lockdown”
Shyfrin Alliance smashes the blues-rock door wide open with “Lockdown,” a blazing track that promises a spot on every rock lover’s playlist. Kicking off with a blistering guitar solo, the single, an instant ignition, sets the stage for a thrilling musical adventure, carrying listeners on an adrenaline-fueled trip into tricky rock terrain. Frontman Eduard Shyfrin’s gravelly vocals growl with fiercely modern intensity, churning through gritty riffs and face-melting solos reminiscent of classic rock’s most iconic anthems.
The dynamic drum beats and catchy guitar rhythms, combined with the stunning accompanying lyric video, are intensely immersive. Flashes of abstract landscapes, glimpses of community moments, and party scenes alternate with close-ups of Shyfrin at work in the recording studio, drawing audiences into the heart of the song’s passion. This combination of visuals and heartfelt lyrics transforms “Lockdown” into a whole sensory experience that hits on every emotional level.
Shyfrin’s narrative adds another layer to this powerhouse track. Classically trained in piano during his childhood in Ukraine, Eduard’s career took a detour into metallurgy and business before a personal crisis led him back to music with a renewed mindset. With “Lockdown” and his debut album ‘Upside Down Blues,’ Shyfrin Alliance marks the bold comeback of a man who channels life experience into every note. The song “Lockdown” is a true anthem for those who crave rock’s purist energy. It showcases Shyfrin Alliance as a band ready to make a lasting impact, unrestrained and roaring with purpose.
For more information about Shyfrin Alliance, please visit [website].
CLICK HERE TO STREAM Shyfrin Alliance’s “Lockdown“ on Spotify.
CONNECT WITH Shyfrin Alliance | Instagram | Twitter | Facebook |
