Beauty

Mermaid Hair Extensions Are The Most Fun You Can Have In A Pandemic

One-day-only costumes are for regular years. …

Listen, we’re living through a pandemic. There’s not much you can actually do for Halloween this year. Attend a standing-room-only party of friends who clearly outdid you with their costumes? Nope. Hit up a haunted pub and take shots of Witches Brew with moderately attractive strangers? Not recommended. But what you can do, dear reader, is perhaps something that has never crossed your worried mind. You can safely try mermaid hair extensions, and enjoy the altered frame of mind of one instantly transformed into their flirtiest maritime self.

This year, I’m advocating for not just a Halloween costume, but a mental vacation that you affix to your head. In these trying times, it makes sense to eschew a single-use costume in favor of fantabulous faux hair you can don again and again. Have an important first date over FaceTime? Pop in your mermaid extensions. Feel like less of a functional person and more of a wet cat? Extension time. Equivalent to those screensavers that show just a pair of legs (ostensibly yours) at the beach, mermaid extensions trick your mind. Suddenly, you’re no longer Pandemic You. You’re less salty, and more saltwater. And you like that you.

You may be thinking, what in tarnation are mermaid hair extensions? I didn’t know either. Despite my career as a beauty editor, I’ve never been interested in hair extensions before. Like any journalist of integrity, I typically sneer at blatant artifices, but quarantine has a way of softening your hard exterior and opening your mind to new (solitary, indoor) experiences. I decided to try Glam Seamless’ new Beach Wave Extensions, which include seven resplendent strips of perfectly-waved hair in various widths, that clip into your real hair at the root. Each strip varies in width from one inch to five, and most people won’t need all seven at once. Collectively, they turn you from a mere mortal into an ethereal sea creature, with an efficiency and conviction that might actually shock you.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Buy: Glam Seamless Extensions $199

Image: Alana Peden. Design: Cierra Miller/STYLECASTER.

When I first applied the clip-in extensions to my slovenly quarantine mop, I felt hot. I’ll admit it. I took off on a walk around the park and thought, people, please, stop staring at my sun-dappled mane.

Photo: Hocus Pocus/Adobe. Design: Cierra Miller/STYLECASTER.

But when I caught a glimpse of my reflection in a store window, I realized that I kinda resembled Sarah Jessica Parker in Hocus Pocus. It’s true: Mermaid extensions also double as witch hair. With the right styling (which I didn’t do) mermaid extensions veer into spooky Sarah Sanderson-territory. Dress them up, dress them down, be a witch, be merfolk.

Mermaid hair is versatile.

2020 has already turned all the rules we previously observed–going to work, wearing real pants–on their heads. Why not buck your inner pragmatist and invest in mermaidry? The country is at a critical inflection point, the election is on Tuesday, but you, you have mermaid hair extensions in. Nothing says I’ll not be deterred like mermaid hair. Nothing will enrage mask evaders more than proving that even a person with mermaid hair extensions wears a mask. Heck, you could hit the polls and demonstrate even a person with mermaid hair extensions votes. Sure, I can think of 1,596 more fiscally-responsible initiatives. But none with the mental reset and self-care quotient of mermaid hair extensions. Mermaid hair: innocuous mayhem for a pandemic Halloween–and one bright spot on the maelstrom of 2020.

mermaid hair extensions Mermaid Hair Extensions Are The Most Fun You Can Have In A Pandemic

Photo: Amazon.

Buy: Wavy Clip-In Extensions $12.99

Photo: Amazon.

Buy: Natural Water Wave Hair $54.79

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Artist Spotlight

How Rare Beauty Propelled Selena Gomez to Billionaire Status

Selena Gomez is a talented entertainer known for her work as a singer, actress, and producer, and she has recently reached an impressive milestone by becoming a billionaire. Much of her financial success comes from her cosmetics brand, Rare Beauty, which has quickly become popular since it launched in September 2020. The brand stands out for its dedication to inclusivity, mental health support, and clever marketing strategies.

1. The Idea Behind Rare Beauty

Rare Beauty was created to challenge traditional beauty standards and celebrate individuality. Selena wanted to build a brand that offered quality makeup while encouraging self-love and acceptance. The name “Rare” is inspired by her third studio album.

A key part of Rare Beauty’s mission is to be inclusive. When it launched, the brand offered an impressive variety of 48 shades of foundation and concealer, catering to many skin tones. The packaging also considers accessibility, making it easier for people with disabilities to use the products.

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2. Smart Marketing and Social Media Success

Selena took full advantage of her large social media presence to promote Rare Beauty. With over 400 million followers on Instagram, she shares her personal stories and shows how to use the products, which helps build a strong connection with her fans. This engagement has created a loyal customer base.

Rare Beauty also effectively utilizes social media platforms like TikTok and Instagram, gaining significant attention and making it a popular choice among beauty lovers. One of their hit products, a liquid blush, sold over 3.1 million units in just a year, highlighting the success of their online marketing.

3. Strong Financial Growth

The brand’s financial success has been impressive, generating about $350 million in revenue in 2023, a 50% increase compared to the previous year. By May 2024, Rare Beauty’s value had grown to over $2 billion, showing its strong place in the market.

This financial success has also boosted Selena’s personal wealth. In September 2024, she became a billionaire with an estimated net worth of $1.3 billion, primarily thanks to her ownership of Rare Beauty. At 32 years old, she is one of the youngest self-made female billionaires in the U.S.

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4. Media Attention and Public Interest

The rise of Rare Beauty and Selena’s billionaire status has been widely reported in the media. A notable article from Bloomberg discussed the brand’s strategies and how they’ve resonated with consumers. The piece received extensive coverage, reaching over 250 media outlets and generating more than 1.8 billion impressions, highlighting the significant impact of her success.

5. A Commitment to Mental Health

In addition to its commercial achievements, Rare Beauty focuses on mental health. The brand has created the Rare Impact Fund, promising to donate 1% of sales to mental health initiatives, aiming to raise $100 million over the next ten years. This effort aligns with Selena’s commitment to mental health awareness, which many consumers appreciate in a brand.

Selena Gomez’s journey from entertainer to entrepreneur illustrates how she combines her values and understanding of the market with a genuine connection to her audience. Rare Beauty’s rapid growth shows a strong demand for inclusive and socially responsible beauty products. Selena’s story highlights the new wave of celebrity entrepreneurs, where authenticity and advocacy are just as important as the products they sell.

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Artist Spotlight

Dua Lipa’s “Dance The Night” Reigns as the Ultimate Summer Soundtrack

Dua Lipa’s “Dance The Night” is a catchy new summer soundtrack. It evokes the sunshine, excitement of nightlife, and happiness that come with a true summer song. Co-written with the talented Mark Ronson, “Dance The Night” is a full-on experience that has quickly become the standout track of the season.

Not only is Dua Lipa a massive music star with multiple number-one hits, but this summer, she also made her acting debut as Mermaid Barbie in Greta Gerwig’s Barbie movie. It was only natural for her to be part of the film’s soundtrack, and she truly delivered. “Dance The Night” captures the fun and energy of her previous hits while turning it up with even more sparkle and good vibes, making it impossible not to dance along.

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“Dance The Night” was on the fast track to success. It quickly climbed to the top of the music charts, marking Dua’s fourth number-one song and adding to her growing legacy with hits like “New Rules,” “One Kiss,” and “Cold Heart.” This is about creating a lasting impact.

“Dance The Night” became the soundtrack for fun moments, whether at parties or dancing alone in your room. It’s the perfect song to play when you want to dress up, grab your friends, and dance the night away, just like Barbie does in the movie.

No summer track is complete without a great music video, and “Dance The Night” doesn’t disappoint. Featuring eye-catching visuals, impressive dance moves, and even a surprise appearance from the director, Greta Gerwig, the video captures all the exciting energy of the song. It also shows Margot Robbie’s Barbie living her best life, reminding us that having fun and being confident is always in style.

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What makes “Dance The Night” the ultimate summer song? It’s upbeat and instantly lifts your mood, making you want to dance. Its lyrics invite you to enjoy the moment, and it succeeds on all fronts. Dua Lipa has a knack for creating both familiar and new songs. With its lively disco sound, beautiful strings, and catchy rhythm, “Dance The Night” pays tribute to the classic dance music of the past while still feeling modern. It’s vibrant, exhilarating, and simply irresistible.

In a summer filled with movies, exciting pop moments, and unforgettable times, “Dance The Night” shines as the perfect soundtrack. Whether you’re watching Barbie on the big screen or dancing under the stars, Dua Lipa has given us another fantastic song to which we’ll keep dancing even as summer ends.