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SMH: ESPN Will Cut 500 Positions To Free Up Money For “Video Ventures”

ESPN announces a layoff of 500 positions in an attempt to focus on Video Ventures. The shift comes after the content era has been well underway. …

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Source: (Photo by Joseph Weiser/Icon Sportswire via Getty Images) / (Photo by Joseph Weiser/Icon Sportswire via Getty Images)

The pandemic has been hard for almost all companies this year, and because of that, many have had to endure layoffs and restructuring to save money.

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Most of the bleeding has come from small businesses, with many having to close their doors for good. The communities around these businesses have tried to rally around them to keep them up, but it’s not enough to save them all. When it comes to corporations, many have suspected they would lay off people regardless of financial standing to shift focus without backlash. Disney has already announced it would be refocusing on its Disney+ streaming service and according to Variety,  the company is planning on doing the same at ESPN with massive layoffs.

ESPN’s chief said the Disney sports-media division would eliminate 500 positions – 300 employees and 200 posts that are currently unfilled – in a bid to free up resources for streaming, digital and other kinds of video experiences designed for the new ways fans are engaging with sports.

ESPN has already made cuts in recent years as traditional ratings and subscriber numbers have fallen, noted ESPN President Jimmy Pitaro in a memo to employees issued Thursday. “We have, however, reached an inflection point,” he said. “The speed at which change is occurring requires great urgency, and we must now deliver on serving sports fans in a myriad of new ways. Placing resources in support of our direct-to-consumer business strategy, digital, and, of course, continued innovative television experiences, is more critical than ever.”

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ESPN is focusing all attention on video content, which most platforms started years ago. Hopefully, the move isn’t too late and will not cause more casualties.

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Hard day for some really fantastic people who we've been lucky enough to work with over the years here at ESPN. You will be missed ❤️

A post shared by Rachel Nichols (@rachel_nichols) on Nov 5, 2020 at 4:49pm PST

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Entertainment

DJ Skilz: The Scratch Enforcer Returns to Dominate Global Soundwaves

DJ Skilz

DJ Skilz, famously known as “The Scratch Enforcer,” is making a triumphant return to the international music scene, showcasing his extraordinary musical talent that has resonated across the globe. With a career spanning more than two decades, Skilz has established himself as an exceptional Club/Scratch DJ, leaving an enduring impact on the global music landscape.

Commencing his musical journey at the age of 19, Skilz moved to Las Vegas, where he became the resident DJ at the iconic Club Rio. Over seven years, he enthralled audiences with dynamic sets featuring premier House, Trance, Techno, and Hip Hop tracks. His remarkable scratching abilities garnered recognition from American Audio, leading to the development of two mixers bearing his name – the “XDM-2221 Skilz Mixer” and the “QD5-DJ Skilz Signature Series Mixer.”

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Following a successful period in the music industry, Skilz took a hiatus of 14 years to pursue a career in Law Enforcement. Now, he returns to the spotlight with renewed enthusiasm, seamlessly balancing both musical and law enforcement roles. Embracing the moniker “The Scratch Enforcer,” Skilz proudly aligns himself with the esteemed DJ collective “MIXSTERIOUS,” founded by DJ Qbert.

DJ Skilz’s resurgence promises electrifying performances, blending law enforcement and musical excellence. Stay tuned as “The Scratch Enforcer” graces the global stage once more, captivating audiences with his unparalleled skills and dynamic sets.

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Ice Spice’s Super Bowl Spectacle Goes Up in Flames, Michael Blackson’s Roast Takes Center Stage

Ice Spice

Ice Spice’s Super Bowl Spectacle Goes Up in Flames, Michael Blackson’s Roast Takes Center Stage

 

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Michael Blackson didn’t hold back when expressing his disappointment with Ice Spice‘s performance at Michael Rubin’s Fanatics Super Bowl party. The comedian took to Instagram to share his thoughts, quipping, “Tell the frozen spice girl to stop singing to me; I have a dashiki that’s older than her.” Blackson even posted footage of Spice rapping and twerking, capturing his unimpressed expression, and fans joined in with their own critiques.

“So she’s a stripper with a microphone. Got it,” remarked one hater, while another concurred, “Imagine your music being so trash you have to show your nakedness so we can forget that your music is trash 🗑️.”

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Despite the less-than-stellar performance, Ice Spice was among the lineup at Rubin’s event, which also featured performances by Travis Scott and Quavo. The annual tradition leads up to Super Bowl LVIII, where the Kansas City Chiefs and San Francisco 49ers are set to face off. Usher is slated to headline the Halftime Show, with the 49ers entering the game as slight favorites.

In a surprising turn, Ice Spice’s full Super Bowl ad for Starry’s has been unveiled. The ad features Spice getting cozy with the soda brand’s animated mascots until her “ex-boyfriend” tries to win her back. When rejected, the man’s head explosively transforms into a soda fountain. Titled “It’s Time To See Other Sodas,” the ad dropped on February 2 but held no clues about Spice’s real love life, contrary to some gossip sites’ beliefs.

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This isn’t Spice’s first venture into food and drink advertising. Before her Super Bowl ad stint, she was seen in Dunkin commercials. Last year, Spice collaborated with Ben Affleck to promote her limited-time signature drink at the coffee chain. The Ice Spice Munchkins Drink’s first ad aired during the VMAs on September 12, featuring Affleck and Spice brainstorming names for the drink in a playful spot with Affleck embracing his Boston accent while Spice plays the straight woman.

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