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Step Into the Future With Grimes’s AI-Powered Sleep Soundscape

Grimes collaborated with the Berlin-based tech collective Endel to help ease anxiety and insomnia with an “AI Lullaby.”…

“I think the technology-driven lack of sleep is a big problem and having widespread mental health effects,” writes C Boucher (better known as the musician Grimes) over email as we discuss her latest project. It’s called “AI Lullaby,” and it’s a scientifically engineered sleep soundscape that just launched on Endel.

It was C (the artist recently announced her new name) who approached Endel’s team of artists and developers about a collaboration after she tried their app, which boasts over two million downloads. “I just appreciated that the app isn’t addictive. It doesn’t keep you up on your phone. Instead it actually helps you sleep,” she says of its A.I.-customized sound environments with functions like Focus, Sleep, and Relaxation. Within the app, users can select a desired mode to match their current activity. Focus, for example, sounds like spacey keyboards and chimes designed to facilitate zoning in to a task. For “AI Lullaby,” C’s vocals float from soothing “aaaaaah…” ranges to an indistinguishable language that sometimes sounds like she’s saying “hi, baby” (the project was inspired, in part, by her experience as a new mom). The level of artificial intelligence that’s in play can be customized via “Real-Time Inputs,” where tracking can be turned on or off for details like current location, heart rate, and light exposure. It’s all meant to help your brain operate at effortless peak performance, something called Endel calls “tech-aided bodily function” in their manifesto.

According to Endel, the ultimate goal is improving global wellbeing. Columbia University’s Department of Psychiatry shared in May that anxiety is a “prime contributor to sleep difficulty.” This direct relationship means that as anxiety rises with political uncertainty, economic unrest, and almost a year of pandemic-related distress, so does insomnia. They suggest a possible benefit from “meditation or ‘mindfulness’ exercises.” The Dalai Lama, often credited with the quote “sleep is the best meditation,” discusses incorporating technology and spiritual practice for a “great contribution for entire humanity” in a 2011 documentary short. A decade later, the concept is mainstream.

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“The world really needs this right now. Not just the U.S. with the election cycle, but here we literally just got news that Germany is going into a partial lockdown,” says Endel CEO Oleg Stavitsky on a Zoom call joined by Nadya Yurinova, CMO, from their Berlin headquarters. “We practice mindfulness meditation–but we have to remember that this is a very elitist thing these days.” Beyond the expense of classes, retreats, and apps (a lifetime Endel subscription is $89.99), time is money. “You have to have the luxury to commit that time to meditate every single day. So our approach is something completely different: we create this soundscape that follows you everywhere, and it affects your cognitive state without you having to do anything,” he says. “We’re hopefully democratizing access to this sense of being present–and when you are present, you’re able to notice the beautiful things around you.”

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Fashion

Rihanna’s Paris Fashion Week Ensemble Ignites Social Media Frenzy

Rihanna

Earlier this week, the fashion world buzzed with excitement as ASAP Rocky and Rihanna graced the AWGE Menswear Spring/Summer 2025 Paris Fashion Week runway show with their presence. The duo’s impeccable style was on full display—Rocky in a gray and black jacket over a white shirt with jeans, and Rihanna turning heads in a maroon jacket, a white dress, and striking heels. However, Rihanna’s outfit has sparked a spirited debate online.

The Shade Room’s comments section lit up with divided opinions. One Instagram user quipped, “She dressed for the summer spring and fall,” while another bluntly stated, “Idc who this is, that outfit is terrible.” Despite the criticism, many fans rushed to defend the fashion icon, insisting her look was on point.

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“I think this fit is cute. The shoes are fab. What are y’all talking about?” one commenter argued. Another added, “If you understand the theme she ATE!!” The consensus among supporters is clear: Rihanna can pull off just about anything with style and grace.

Rihanna’s sartorial choices aren’t the only reason her fans are buzzing with excitement. She’s finally gearing up to work on her highly anticipated ninth album. Speaking at a Fenty Hair event, she revealed to Entertainment Tonight, “Now I’m prepared to go back in the studio, so now I’m gonna start,” sparking joy among her followers.

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ASAP Rocky also has big news for his fans. At the runway show, he announced that his album “Don’t Be Dumb” will drop on August 30, adding to the anticipation.

What do you think of Rihanna’s fashion-forward look at ASAP Rocky’s recent Paris show? Are you loving it or not feeling the vibe? Share your thoughts in the comments, and stay tuned to Honk Magazine for the latest updates.

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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer

Mike Amiri

Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer

 

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In the ever-changing realm of fashion, some designers rise above the rest, embodying style, opulence, and innovation. Mike Amiri, a luminary in his own right, has woven a tale of success from obscurity to acclaim. Discover the 2024 net worth of the visionary behind Amiri, a designer whose passion and creativity have elevated him to the pinnacle of the fashion world.

Mike Amiri’s journey commenced in the heart of Los Angeles, where his love for fashion and design sprouted from humble beginnings. From his early years, his keen eye for aesthetics drew inspiration from the vibrant street culture that enveloped him, laying the groundwork for his future endeavors.

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In 2014, Amiri boldly launched his eponymous fashion label, Amiri, with a distinctive vision to redefine luxury streetwear. Melding high-end craftsmanship with urban aesthetics, his debut collection garnered widespread acclaim, captivating fashion enthusiasts and industry insiders alike. The Amiri brand gained momentum, solidifying its position as a formidable force in contemporary fashion.

Cultivating his brand meticulously, Mike Amiri earned a fan base among Hollywood’s elite. Expanding beyond clothing, signature denim and leather jackets became staples, while statement footwear and accessories exuded an effortless coolness and sophistication. Ventures into collaborations with notable artists and musicians further elevated Amiri’s status as a cultural phenomenon.

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Capitalizing on business opportunities, Amiri showcased a knack for staying ahead in the ever-changing fashion landscape. Exclusive partnerships, limited-edition releases, pop-up shops, and international expansion became integral parts of the brand’s success.

Reflecting on Mike Amiri’s net worth in 2024, estimated at $15 million by Idol Net Worth, his journey from a budding designer to a revered fashion icon is nothing short of extraordinary. Through determination, talent, and a pursuit of excellence, he carved a niche in a cutthroat industry. With a finger on the pulse of contemporary culture, Mike Amiri continues to push boundaries, inspiring individuals globally to embrace their unique style and self-expression. As fashion evolves, one certainty prevails: Mike Amiri’s influence and legacy will endure for years to come.

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