Fashion
The 2021 International Woolmark Prize Will Focus on Sustainability and Supply Chain Innovations—Meet the Six Finalists Here
Over the next few months, the designers will create sustainable, traceable collections using Australian merino wool, and each has their own take on what “sustainability” means….
In Nigeria, Ize is dedicated to keeping the Aso Oke weaving tradition alive, and has built workshops that employ and support weavers and their families. “Social impact is of utmost importance to us,” he says. “Our hope is to create opportunities and resources that build our weaving communities. We believe it is our duty to invest into our local artisans to ensure we sustain the longevity of this beautiful ancient craft for generations to come.”
In South Africa, Magugu is similarly passionate about local production. “I’m from a place that grapples deeply with socio-political issues and where unemployment stood at a staggering 30% [rate] before COVID-19. So keeping production local is how I can contribute to that in my own capacity,” he says. “This also leads me into areas like upcycling, because I am trying to utilize the resources I have in a local capacity, doubly preserving ideas of craft and handwork local artisans have been doing for years.”
Williams is known for her inventive upcycling, but also spoke of the need to break free from the traditional fashion system and drive real change: “My practice reflects the concepts of positive critique and alternative systems, looking toward designers providing their own system to evoke change within a community, rather than using those that are already established…. [and] creating a new business model that gives back to charitable and social causes and supports local craftsmanship.”
Nearly every designer spoke of creating less, too, which reflects the theme of this year’s competition, “Less is more.” Matty Bovan uses everything from vintage Fiorucci samples to deadstock denim to create his small-batch, limited-edition collections, but says the IWP will strengthen his knowledge of traceability and sourcing. “Exploring fabrics and yarns from different mills and factories has been interesting, and as merino is such a versatile fibre, it’s been really exciting [to work with],” he says. “Traceability has always been very important to me, and I have always found it key to understanding who we work with and where they are in the world. I try to work with artisans with hand skills, and I myself try to make and treat a lot of textiles in-house. I like the touch of the hand on everything that comes under Matty Bovan.”
Marie-Eve Lecavalier, the founder of Lecavalier in Canada, also hopes to gain a better understanding of traceability through Woolmark. “I hope to learn that from a small to big scale, sustainability and traceability will be feasible and crucial within the fashion industry,” she says. “Woolmark has been able to grow and strengthen clear values and principles around their sourcing process. This is a great example for the rest of the industry to follow… I aim to get to this level of transparency through everything I do.”
Next spring, one finalist will be awarded with the grand prize of $200,000 AUD to invest in their business, and another will receive the Karl Lagerfeld Award for Innovation and $100,000 AUD. There will also be a third, brand-new award in 2021: the Supply Chain Award “celebrating outstanding contribution from a trade partner to drive awareness for wool supply chain innovation.” The finalists will also have the opportunity to stock their collections in IWP retail partners, including MatchesFashion.com, Sense, Browns, and Net-a-Porter.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
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Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.
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