Fashion
The 2021 International Woolmark Prize Will Focus on Sustainability and Supply Chain Innovations—Meet the Six Finalists Here
Over the next few months, the designers will create sustainable, traceable collections using Australian merino wool, and each has their own take on what “sustainability” means….


In Nigeria, Ize is dedicated to keeping the Aso Oke weaving tradition alive, and has built workshops that employ and support weavers and their families. “Social impact is of utmost importance to us,” he says. “Our hope is to create opportunities and resources that build our weaving communities. We believe it is our duty to invest into our local artisans to ensure we sustain the longevity of this beautiful ancient craft for generations to come.”
In South Africa, Magugu is similarly passionate about local production. “I’m from a place that grapples deeply with socio-political issues and where unemployment stood at a staggering 30% [rate] before COVID-19. So keeping production local is how I can contribute to that in my own capacity,” he says. “This also leads me into areas like upcycling, because I am trying to utilize the resources I have in a local capacity, doubly preserving ideas of craft and handwork local artisans have been doing for years.”
Williams is known for her inventive upcycling, but also spoke of the need to break free from the traditional fashion system and drive real change: “My practice reflects the concepts of positive critique and alternative systems, looking toward designers providing their own system to evoke change within a community, rather than using those that are already established…. [and] creating a new business model that gives back to charitable and social causes and supports local craftsmanship.”
Nearly every designer spoke of creating less, too, which reflects the theme of this year’s competition, “Less is more.” Matty Bovan uses everything from vintage Fiorucci samples to deadstock denim to create his small-batch, limited-edition collections, but says the IWP will strengthen his knowledge of traceability and sourcing. “Exploring fabrics and yarns from different mills and factories has been interesting, and as merino is such a versatile fibre, it’s been really exciting [to work with],” he says. “Traceability has always been very important to me, and I have always found it key to understanding who we work with and where they are in the world. I try to work with artisans with hand skills, and I myself try to make and treat a lot of textiles in-house. I like the touch of the hand on everything that comes under Matty Bovan.”
Marie-Eve Lecavalier, the founder of Lecavalier in Canada, also hopes to gain a better understanding of traceability through Woolmark. “I hope to learn that from a small to big scale, sustainability and traceability will be feasible and crucial within the fashion industry,” she says. “Woolmark has been able to grow and strengthen clear values and principles around their sourcing process. This is a great example for the rest of the industry to follow… I aim to get to this level of transparency through everything I do.”
Next spring, one finalist will be awarded with the grand prize of $200,000 AUD to invest in their business, and another will receive the Karl Lagerfeld Award for Innovation and $100,000 AUD. There will also be a third, brand-new award in 2021: the Supply Chain Award “celebrating outstanding contribution from a trade partner to drive awareness for wool supply chain innovation.” The finalists will also have the opportunity to stock their collections in IWP retail partners, including MatchesFashion.com, Sense, Browns, and Net-a-Porter.
Entertainment
A$AP Rocky Turned An Entire Manchester City Kit Into His Album Rollout
A$AP Rocky doesn’t do album rollouts quietly, and this one recruited an entire Premier League club to help. Manchester City, PUMA, and Rocky teamed up on a limited apparel run tied to “Don’t Be Dumb,” his 2026 album, timed around his September 5th show at Co-op Live.
The centerpiece is a long-sleeve PUMA King jersey in black and archive gold, with “DON’T BE DUMB” running down the sleeve and AWGE branding worked in throughout. A bold “MANCHESTER” graphic covers the back. Fans could also add limited “A$AP 11” name-and-number printing onto the club’s actual Home, Away, or Third kits, while supplies lasted at retail.
There’s a players-only version too, and it never went up for sale. That one sticks closer to City’s usual sky-blue identity, with its own sleeve detailing and back graphic — the kind of piece that exists purely because a handful of people got lucky.
The whole rollout kicked off with a one-night pop-up on September 4th, when PUMA turned a spot in Manchester’s Northern Quarter into a pop-up cafe for the night, mixing football, music, and street style into one room before the wider release hit the stadium store the next morning. Some of those jerseys even came with golden tickets to the concert or that Saturday’s match.
Rocky has called the project true to his own design language, and it’s not even his only club collaboration this cycle — a similar drop with AC Milan landed around the same time. At this point, the line between fashion week and matchday has basically disappeared.
Entertainment
Quavo And Lids Are Going All In On Atlanta With Their New Cap Pack
Quavo has never been shy about his hat obsession, and Lids just gave him another outlet for it. Their new “Atlanta” pack drops September 12th, marking another round in a partnership that’s been running strong since 2019.
The collection is a love letter to the city, spread across three very different caps. One mashes up pinstripes, script lettering, and Braves branding into a single design, working navy, red, white, and light blue into the mix. Another goes the opposite direction entirely — fully iced out in crystal detailing, done up in black and red, with both the Falcons and the Braves showing up in the design. The third strips things back to an old-school “ATL” trucker cap in red, white, and gold, the kind of understated piece that lets the city’s name do the talking.
None of this is new territory for Quavo. He’s talked before about waiting on hat releases as a kid, and that same excitement seems to be what’s kept this partnership going years past most celebrity collabs. His earlier Lids run leaned on one moment — the Braves’ 1995 World Series win — but this pack pulls from the city’s whole sports history instead of just one highlight.
Lids has called Quavo one of the rare voices who can blend music, fashion, and sports without it feeling forced, and this drop backs that up. Given how fast his past releases have moved, Atlanta might want to set an alarm for September 12th.
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