Fashion
Valentino Partners with Casa Magazines on a New Book Project
New York’s most beloved magazine shop will benefit from the sales of Valentino’s new Vlogo Signature book….
The COVID-19 pandemic forced Casa into an untenable situation. With no e-commerce and no foot traffic, it was another beloved New York institution struggling to keep the lights on. David set up a GoFundMe and a social media campaign in April. So far they have raised almost $30,000 for the store. “It’s like a family,” says Ahmed between sales. “Everybody is helping each other because of COVID. We got together with model agencies and the fashion industry and they are helping us.”
The latest who are helping keep Casa Magazines afloat is Valentino.The brand is releasing its Vlogo Signature Book, chronicling the way its logo design has been interpreted by 16 magazines, at Casa Magazines with a store takeover. A portion of proceeds of sales from the book will be donated to Casa Magazines.
Lots of people come to Casa for partnerships, but many are turned away. The reason Valentino got Ahmed and Wasim’s stamp of approval is because some of the brand’s New York employees are regular customers. “I think it was Blair [Trader, the director of public relations and advertising] or Bianca [Sleight, the manager of special events and partnerships] who first wrote to us—and they’re actually customers at Casa,” David explains. “Obviously it was exciting.”
The store’s windows will be papered with imagery from the book, replacing this week’s Joe Biden display. (That’s partly out of necessity—Ahmed and David report that most Biden covers sold out quickly.) Of the many images, Ahmed chooses a picture by photographer Amber Pinkerton and fashion editor Nell Kalonji that ran in Love as his favorite. “This,” David says, pointing to the Polaroid snap with a red heart scrawled on the page, “is so Mohammed. Ali is fond of more of the crazy graphics and overt [style]. Mohammed is a bit more conservative.”
The pair expect the Valentino book to sell well, noting that during the past year it’s the innovative, thoughtful publications that have performed best. “As long as there is a magazine business we will be in the business,” assures Ahmed.
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Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Mike Amiri’s Fashion Empire, Unveiling the 2024 Net Worth of the Trendsetting Designer
Artist Spotlight
Shreyaa Sumi: A Red Carpet Sensation with a Story of Triumph
In the glitzy world of fashion and entertainment, certain personalities shine bright, capturing the hearts of audiences worldwide. One such luminary is Shreyaa Sumi, a multi-talented individual who has left an indelible mark on the global fashion scene. Shreyaa has become a symbol of success, juggling roles as an American model, actress, and a devoted wife and mother. Let’s delve into the fascinating journey of this accomplished individual who recently graced the Los Angeles fashion show with her stunning presence.
Red Carpet Glamour at Los Angeles Fashion Show:
Shreyaa Sumi recently stole the spotlight at a Los Angeles fashion show, turning heads with her radiant red look. The Instagram sensation posted a video flaunting her glamorous ensemble – a short and sassy red dress paired with long black shoes and a chic red jacket. The caption, “What time is it? It’s showtime! Thank you for inviting me to your private NY Red Carpet event,” exuded confidence and excitement. The location tag placed her at the heart of the entertainment world – Los Angeles, Hollywood.
Early Life and Modelling Beginnings:
Shreyaa Sumi embarked on her modeling journey in India, where her passion for fashion and media first took root. However, it wasn’t until she moved to the United States with her husband Vijai, that she decided to pursue her dreams on an international scale. From that point forward, there was no looking back for Shreyaa.
Family and Personal Life:
Beyond the glitz and glamour, Shreyaa Sumi is a proud wife to Vijai and a doting mother to her daughter, Sia Vijai. Her ability to balance a thriving career with family life is a testament to her resilience and dedication. In media interviews, Shreyaa has openly shared how her family has been her pillar of support, standing by her throughout her journey to turn dreams into reality.
Awards and Accolades:
Shreyaa Sumi’s success in the fashion industry is underscored by a slew of prestigious awards. In 2022, she clinched the title of Mrs Universe Asia USA, a testament to her excellence on the international stage. Additionally, she has been honored with a doctorate, recognizing her outstanding contributions to the fields of media and fashion. Shreyaa also holds the Asia’s Women of Influence Lifetime Achievement Award, further solidifying her status as an industry trailblazer.
Shreyaa Sumi’s story is one of triumph, resilience, and unwavering determination. From her modest beginnings in Tamilnadu, India, to gracing the red carpet in Hollywood, she has come a long way. As an American model, actress, and a devoted wife and mother, Shreyaa Sumi continues to inspire aspiring individuals in the fashion and entertainment industry. With a string of accolades to her name and a supportive family by her side, Shreyaa is indeed a force to be reckoned with in the world of glamour and fame.