Story

You Can’t Push Rock Duo, Tarah Who?, Around!

Hello Tarah Who?! Thank you for speaking with me today!

CH : Thank you for having us!!

TGC: Hi! Thank you for having us!

You all just released a music video for your song, ‘Push Me’! Will you tell us about the video?

CH : We had an amazing time shooting the video !! Our friends from Yur Mum were here and we always have fun together!!

TGC: it was so nice to have Yur Mum coming all the way from the UK to LA so that we could create this really fun video. It was also our first time working with Javier Caudillo as a director and Alex Ochoa as our Dp and I really enjoyed the vibe and the way they work.

We did a lot of improvisation, and all the shots are basically one takes of pure fun!

I asked two of my very good friends to come and help. Juliane Brenndoerfer is a fashion designer and was our stylist for the shoot. She made the shirts we are wearing and came up with this really cool vine and my other friend Jamie Eun Young Lee came to take all of the bts footage so that we could promote afterwards. The fact that we were all friends working on this video made it really fun and comfortable so that we could do our scenes. 🙂

What was the inspiration for the song and video?

TGC: when Yur Mum and Tarah Who? Decided to collaborate on a song, we needed to find a theme that was going to work with both bands. We are both hard working independent bands so talking about the current music industry, not evolving seemed to be a topic that we could feel close to.

I had watched the Grammy awards live, waiting for the Rock category, to find that they had completely skipped it. I looked it up and saw that FIONA APPLE, Brittany Howard for instance had won and performed but they didn’t show it on the live TV. We, as women in Rock already have a hard time being recognized and noticed, or even taken seriously that when they WIN they don’t even have the decency to show it on live TV like the rest of the winners.

So.. “Push Me” is about all of us, independent bands, women in rock music, any artists working hard in their own craft and not being recognized.

What was the most interesting / surreal part of the whole process?

CH : We kind of went with the flow when we were shooting the video, everything that you see is pretty much only one take hahaha !!

TGC: The production of the song was kind of fun because we were sending each other tracks. I was working on the song with Jason Orme, our producer so i knew where it was headed and i usually have a pretty clear idea in mind of what the song is going to sound like. I was a little apprehensive to show it to Ani and Fabio, but they really enjoyed it so, fiuuuu!! 😉

What was surreal to me was that UK-US borders had JUST re-opened so we jumped on the occasion to make something really special and unique with the video. Outside of adding wonderful memories to our friendship, we have something unique to share to the world. The message behind it being essentially to show that 2 independent bands CAN work together and create something colorful, meaningful and relatable to many industries.

Who would you say inspires you all and what/how you create?

TGC: I don’t think it’s one person. It’s everyone around me and energy. I try to follow my instinct as much as I can. I knew I wanted to work with Yur Mum, more than just touring together. We adore them. They work really hard, they’re live performance is fun and really really good! We went through a similar situation becoming a duo and we have made it work. The idea was to help each other introduce one another to our own crowd. We have our own style but if you love Rock, you will love Yur Mum and so I wanted Tarah Who? Fans to discover them and Yur Mum’s fans have discovered us too.

When we did the music video together, I would watch them act and that inspired me and challenged me to give my best and to put my fears away so that I wouldn’t waste such an opportunity to have them here and now. Javier and Alex inspired me too, to give my best on every shot because they were so into their work that I didn’t want to be the one who was going to ruin it! Lol!

So in a way, we push each other and inspire each other and I think that’s what help me give my best.

We are officially a month into the new year! What are some of your aspirations for your music this year?

CH : Hopefully we will be able to play more live shows because it has been too long !!

TGC: We have just finished recording new songs to be released with music videos throughout 2022. We are going to release them little by little and book as many shows as we can, while keeping us safe.

Do you have any projects you are working on that you could give our readers and inside scoop on?

TGC: Let’s say that the new year to come is going to be really fun and Rock ’n’ Roll. If you have enjoyed our last music videos, you will be happy with our new stuff! We are really excited!!

CH : We are actually working on our next album which means new music and new videos for you guys !!

As the music world evolves, what are you all currently hoping to see change or improve?

TGC: We are really hoping to be able to spread the word out, tour more. We are independent, so it is hard sometimes to get people to listen because there is so much music out there. I hope that the music industry recognizes more WOMEN in rock music but I am talking real rock ’n roll. Not the pop product with a rock beat on the drums. I want to see a real ROCK band up there. Whether it is us or anyone else, there needs to be some Female Rock band making good waves.

What piece of advice would you give artists who are trying to find their place in the music industry?

CH : I hope they are ready to work hard and do a lot by themselves independently so good luck hahaha !!

TGC: Finding your team is the hardest. If you are a band, make sure that you all have the same vision. Be clear about everything so you don’t have surprises. You will, but the more you keep your head straight the further you will go. Don’t try to sound like someone who already exists, be authentic, do your thing, be strong minded, get into the music business of things.

Please let everyone know where they can keep up with your work!

You can find everything here!

Tweet LinkedIn PinShares0

Featured

Eddie Castillo’s Powerful Ocean Conservation Video Campaign

“We are the last generation that can save the oceans, and we are the first generation that must learn to live without them.” – Silvia Earle

By Altered State Productions

The Ocean Foundation has taken on a mission of critical importance: to save our dying oceans from the irreversible damage caused by human activity. With marine ecosystems teetering on the brink of collapse, the organization’s latest campaign aims to educate and inspire action through the power of storytelling.

Meet Eddie Castillo, Founder of Dallas production company Altered State Productions and media director who’s passionate about the ocean’s survival. His latest project with an ocean conservation organization takes viewers on an emotional journey, blending breathtaking aerial footage with a powerful stewardship message.

“It’s easy to become numb to the devastation happening around us”, says Castillo, “We scroll past images of environmental destruction, momentarily horrified, yet quickly moving on to the next distraction.” While other campaigns often depict the devastation—plastic, trash, turtles entangled in debris—the Last Generation campaign strives to remind us of the beauty we are at risk of losing forever. The brand video captures the ocean’s waves hitting the shore, smooth and therapeutic.

Castillo’s work, reminiscent of National Geographic’s Planet Possible, combines awe-inspiring visuals with a profound sense of responsibility for our planet. Using advanced drone technology, Castillo captured mesmerizing scenes of Hawaii’s North Shore, showcasing the pristine beauty of marine ecosystems under threat. These stunning visuals, paired with philosophical narrations by Alan Watts and a cascade of electronic synths, create a dreamlike quality that blurs the lines between reality and fantasy.

The Ocean Foundation’s storytelling hinges on compelling imagery, reminding us of our collective responsibility to protect these fragile ecosystems. By raising awareness and inspiring change through the power of commercial video production, the project serves as a rallying cry for ocean literacy, species protection, and habitat preservation.

Altered State Productions proudly circulates its media campaign through syndicated sources, utilizing targeted messaging that hits viewers on a different level. “As a media production company, our mission is to create impactful messages that drive real change,” says Brian Medina, Communications Director at Altered State Productions. “We pour our hearts into every project, hoping to make a difference. We’ve successfully generated over a quarter billion dollars in attribution for brands and companies worldwide. If we can do that for profit, imagine what we can achieve for causes worth standing for.”

The media agency’s impressive portfolio includes over 96 nationally aired TV ad campaigns for brands like Jameson, Valyou, and OWN.

In one scene, two young children hold up a surfboard to protect themselves from an incoming wave, playing innocently as kids do. The scene cuts to a breathtaking timelapse of an iridescent coral reef, with aqua blue currents turning the rock. This moment signals that those two kids could be the last to witness such beauty, delivering the hard-hitting message of what we stand to lose—an ocean and all its wonder, and the chance to truly experience it.

In the end, we are faced with the undeniable truth that if we do not act, our children and their children may never know the oceans’ true splendor, leaving behind only a memory of what once was—a heartbreaking legacy of neglect, making the next generation, possibly the last generation.

Altered State Productions is a video production company and digital marketing agency, specializing in video editing services that propel brands with competitive advertising.

Tweet LinkedIn PinShares0

Business

How to Get Your Music on Spotify’s Algorithmic Playlists

Hey there, music maker! Let’s chat about:

* The cool types of algorithmic playlists out there

* How Spotify’s playlist magic works

* Some nifty tricks to get your tunes on these playlists

* Ways to boost your chances of playlist success

* Some final thoughts to keep you inspired

Spotify’s Algorithmic Playlists: Your New Best Friend

Wondering how to get your music featured on Spotify’s playlists? No need to stress we’ve got you covered! Here’s the lowdown;

Option 1; Create a hit song that gains 5,000 to 10,000 streams, within the two weeks of its release. Sounds challenging? Keep reading!

Option 2; Consider using our Spotify advertising campaign to boost your streams and potentially catch the attention of those playlists.

Option 3: Use Spotify ad campaign to trigger the algorithm

Let’s dig in shall we?

Promoting your music on Spotify is like amplifying your voice in a room. Those algorithmic playlists? They’re like winning lottery tickets for artists helping them connect with listeners and even securing a spot, on Spotifys curated playlists. Stuff, right?

Think of these playlists as your music’s personal matchmaker. They introduce your tunes to listeners who might never have found you otherwise. It’s like having a friend who’s always saying, “Hey, you’ve got to hear this!”

Landing on a popular algorithmic playlist can give your Spotify profile a serious boost. And if you’re lucky enough to hit a trending playlist? Well, that’s when things can really take off!

What kinds of algorithmic playlists are out there?

Spotify’s algorithm is like a DJ that knows exactly what each listener wants to hear. Here are some of its greatest hits:

Discover Weekly:
Your personal Monday mixtape, filled with new tunes and old favorites.

Daily Mix:
A fresh playlist every day, blending your faves with similar tracks.

Release Radar:
Friday’s new music party, featuring your top artists and similar sounds.

Your Library:
A mix of your likes, saves, and new releases from your favorite artists.

On Repeat:
The songs you can’t stop playing, plus some new recommendations.

Repeat Rewind:
A blast from the past, featuring your old favorites and similar tracks.

Time Capsule;
Take a trip down memory lane personalized for you.

Spotify Radio;
Craft your playlist inspired by any song, artist or music genre.

Ever wondered how Spotify creates its playlists?

Think of Spotifys algorithm, as a music enthusiast robot with a memory. It observes listener preferences examines song details, adapts, to your listening patterns and notes how people engage with songs.Pretty smart, right?

So, how do you get your song on these playlists?

You’ve got two main routes:

Option 1: Create an amazing song that gets lots of love quickly. Aim for 5,000-10,000 streams in the first couple of weeks. Remember, Spotify also looks at things like user engagement and how well your song fits different playlists.

Option 2: Give our Spotify ad campaign a try. It’s designed to boost your streams and often triggers those algorithmic playlists. Plus, the benefits often continue even after the campaign ends!

Option 3: Use a Spotify ad campaign to trigger Spotify’s algorithmic playlists.

Here are some tips to boost your chances:

Use Spotify for Artists: It’s like your backstage pass. Fill out all the info you can when submitting your music.
Creating music is essential. It’s a no brainer!
Share your music; Put your songs on playlists made by users reach out to curators and promote your tracks on media platforms.
Create your own playlists: Mix your songs with similar artists and try to gain followers.
Keep at it: Rome wasn’t built in a day, and neither are music careers. Stay patient and persistent!

What’s next after you hit those algorithmic playlists?

Set your sights on Spotify’s editorial playlists. They’re like the Mount Everest of playlist goals and can really launch your career into the stratosphere!

Final Thoughts:

Music promotion can expose your tracks to new listeners and new potential fans. Spotify is a crucial platform to get exposed. Remember, the key to triggering these playlists is getting those streams quickly – aim for at least 5,000 in two weeks. And the more tracks you create and release, the better your chances to hit the algorithmic playlists.

You’ve got this, superstar! Now go make some noise!