Connect with us

Fashion

How is Burberry making cashmere more sustainable?

As part of a five-year initiative, the brand is working with goat herders in Afghanistan to ensure the luxury fibre is produced as responsibly as possible. Here’s what you need to know….

“Cashmere is a really important raw material for the luxury fashion industry,” Pam Batty, secretary to the Burberry Foundation and VP of corporate responsibility at Burberry, tells Vogue. “We chose Afghanistan [for the program] because it’s the world’s third largest producer of cashmere after China and Mongolia. We were also very aware of the social and economic challenges [faced by] the people of Afghanistan—it’s suffered from years of conflict and has been impacted significantly by climate change.” 

What does Burberry’s cashmere initiative involve? 

Despite 90% of goats in Afghanistan producing cashmere, the vast majority of herders are simply not aware of its value as a luxury raw material. “They’re sitting on a goldmine, if the right techniques are employed,” says Agnė Baltaduonytė, advocacy manager at Oxfam in Afghanistan, which is partnering with Burberry on the initiative. “It starts with knowledge: ‘This is how you clean it’, ‘This is how you process it’.” 

Helping goat herders to form collectives allows them to get higher prices for their cashmere. Previously, individual herders would have to sell to middlemen rather than the big traders—meaning they’d be paid significantly less. In less than three years, the initiative has helped raise the price of cashmere in Afghanistan from $17 per kg in 2017 to as high as $31 per kg in 2019. “Now herders have access to one-stop shops inside their communities, where they can collect their cashmere [together] and sell a larger amount for a much higher price,” says Mohammad Ali Roshan, cashmere program manager at Oxfam in Afghanistan. 

Empowering women, who play a crucial role in these herding communities, is another key aspect of Burberry’s cashmere initiative. “Women are often the ones working with livestock, doing the de-hairing [separating fine cashmere from the coarser hairs],” Baltaduonytė says, adding that 28% of the herders supported through the initiative so far are women. “We’ve been trying to promote women in leadership positions, and having female coordinators at the stop shops.”

Image may contain Nature Outdoors Field Grassland Animal Cattle Mammal Cow Herd Human Person and Bird
Herder Amir Shah attends to his goats on a graveyard of the village of Yaka Tal.Joel van Houdt for Burberry

How will the initiative help to protect the environment?

Ensuring that herders in Afghanistan have financial security is important from an environmental perspective, too. “We are seeing overstocking of pastures, but it’s not cashmere that’s producing that situation—there are a lot of different livestocks that Afghan producers have,” explains Andrew Nobrega, global programs director at PUR Projet, a bespoke project development company working on the initiative. “If we want to see a reduction of overstocking, we need to improve the livelihoods of the producers so they have the flexibility to help manage those ecosystems in a better way.” 

Advertisement

Fashion

Keke Palmer Saves The Day At Tina Knowles’ Book Event

Honk Magazine

In a scene that felt like something straight out of a movie, Keke Palmer became the evening’s hero at Tina Knowles’ book event in Los Angeles this past weekend. Just as Knowles was about to share insights from her new memoir, “Matriarch,” her strapless gown unexpectedly started slipping down. This moment could have turned awkward very quickly, but thanks to Palmer’s quick thinking and sense of humor, it became one of the night’s most memorable moments. As everyone held their breath, Palmer sprang into action, stepping in to help Knowles while keeping her calm.

A video that’s now trending on TikTok captures this incredible moment, showing Palmer supporting Knowles and catching her dress just in time. With the crowd still in shock, Palmer lightened the mood with a funny comment that turned their gasps into laughter. She joked, “They were acting like it was a whole murder show!” before referring to the teleprompter as if it were demanding help. This incident showcased Palmer’s natural talent for handling tricky situations with grace and humor. Knowles, ever so elegant, adjusted her gown and smiled, showing why she’s known as a fashion icon.

Look this up: Tina Knowles Speaks Out About The Heartbreaking Rumors Surrounding Beyoncé’s First Pregnancy

After the mishap, Palmer expertly shifted the focus back to the book, quipping, “They was gonna give me a heart attack,” and then seamlessly transitioned back to discussing “Matriarch.” Her blend of care for Knowles and comedic timing saved the day. This was about fixing a wardrobe malfunction and was a shining example of how to handle unexpected moments with laughter and warmth. In an industry where things often go wrong, Keke Palmer proved that sometimes, a little kindness and quick thinking can turn a potential disaster into a highlight that everyone remembers.

Continue Reading

Fashion

Cardi B’s $60K Birkin Bag Gets The ‘Mommy Treatment’ As Daughter Unleashes Her Creativity

Honk Magazine

In a moment of relatable frustration, Cardi B took to Instagram to share a funny yet surprising story about her expensive $60,000 Birkin bag, one of her favorite items from her luxury collection. Known for her bold personality and honest social media posts, Cardi revealed that one of her daughters had turned the fancy purse into a makeshift canvas, drawing a heart on it without permission. “Look what my daughter did to my purse,” Cardi said dramatically in her Instagram Story, showing off the iconic bag to her followers. “I literally spent $60,000 on this purse,” she exclaimed, still amazed by the unexpected ‘artwork’ from her little girl.

Although she was frustrated, the mom of three tried to take it all in stride, at least for the moment. Cardi values her hard-earned luxury items, especially her growing collection of high end bags. However, as any parent knows, kids have a skill for creating chaos even in the most cherished parts of life. For Cardi, that chaos includes her high-priced accessories. The post quickly gained attention online, with fans sympathizing with Cardi’s situation. Many found humor in the irony of the event, while others offered support, pointing out that such moments are just part of the unpredictable journey of parenthood. Cardi has previously emphasized that family is her top priority, even if it means dealing with some messiness.

Check out this article: Offset Calls For Peace As He Pursues Truce With Cardi B’s Fans After Drama

But Cardi’s frustration didn’t stop there. She later took to Twitter to respond to comments made by Kanye West regarding her staying power in the spotlight. While she didn’t mention him directly, her tweet, “7 years 1 album… STILL being a topic and STILL being asked about my music!!!” sent a clear message. She confidently asserted her spot in the entertainment world, clarifying that her fans, known as “The Brim,” are not going anywhere. In the end, whether it’s a damaged Birkin bag or dealing with critics, Cardi B repeatedly shows that she remains unfazed by the ups and downs of fame, always staying true to herself and her family.

Continue Reading

Video Of The Week

Trending