Interview
Sitting down with Atlanta’s Top Talent Manager, Justin Weatherford w/ FAM Networks
What’s your full name, age, and where are you from?
Justin Weatherford, 27, Atlanta, GA.
What made you want to start doing digital media?
I first got involved in the digital media industry as a creator when I started producing my own videos back in 2012. I quickly understood the many challenges that faced creators and the opportunities that were becoming available. In 2015 I joined FAM Networks to start helping up-and-coming content creators grow their exposure and revenues by providing coaching based on my experiences as a creator.
What was the hardest obstacle you had to overcome?
The biggest obstacles we encounter at FAM Networks is keeping up with the landscapes and trends of an ever-changing industry and determining the best ways to set our clients up for long-term success. Once we solved those two obstacles, we knew we had something unique and valuable to all influencers and content creators.
What do you do for a living?
I am the Head of Talent for FAM Networks and specialize in helping content creators and influencers amplify their businesses across multiple platforms. We also help our clients grow their reach and build their credibility within their industry through our distribution networks and public relations outlets.
Who are some of your biggest influencers in your industry?
I’ve worked with some of the top influencers on Facebook and YouTube and manage over a 20M+ following.
What would you consider your biggest accomplishment thus far in your career?
Our biggest accomplishment as a company is FAM Networks breaking the 50+ billion video view milestone for our clients across digital and traditional broadcast platforms.
What legacy would you like to leave behind for yourself?
I’d like to be remembered as the guy who came in and changed the management norm from mismanaged and ambiguous to transparent and talent-first. FAM Networks is paving the way for future influencers to be able to enter into an industry that will work for them and not against them.
Where do you see yourself in the next 5 years?
In the next 5 years, I see myself helping FAM Networks become one of the largest management companies in the world with the highest rate of success when it comes to achieving goals we set with our clients.
IG: @jusweather
Website: www.famnetworks.com
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Artist Spotlight
HeIsTheArtist Opens Up about New EP, Faith and more!
Can you tell us a little about your musical background and how you got started in the industry?
Growing up, I was always in some type of choir and band. I didn’t take music seriously, however, until I was an adult, when a music producer from my hometown discovered me online singing covers for fun on my Instagram page. He loved what he heard and invited me to his studio to record a single (now titled “Honey”). The rest is history.
Your new EP, “Dreaming In Emerald City (Wicked Deluxe Edition),” is a tribute to two iconic films. What inspired you to create this project?
In recent years, musical movies have grown in popularity. That alone inspired me to create this project, which mixed the essence of my favorite two musical movies with R&B.
How do you infuse elements of Broadway and neo-soul into your music?
I was deliberate with the nostalgic instrumentation to give an old-school Broadway sound. I mixed in the Neo-Soul element with my soulful vocal delivery.
The theme of empathy and self-love is prominent in this EP. Can you speak more on the messages you hope to convey through your music?
This EP is about self-discovery (which is the theme of “The Wizard of Oz” as well). The EP takes you on a journey, from love of others to self-love. By the end of the EP, I hope listeners have a little more love to give in their hearts.
Your cover of Minnie Riperton’s “Lovin’ You” has gained a lot of attention. What made you choose this song and how did you put your own spin on it?
I chose “Lovin’ You” because it’s the epitome of earthy love songs. I put a spin on it by just being myself while still honoring the original.
The EP also includes a remix of your original song “Mi Amor.” Can you talk about the inspiration behind this song and its remixes?
The song itself was inspired by “The West Side Story” (which is why the lyrics are mostly in Spanish). The song is about falling in love in a world that often times breaks lovers apart.
The retro remixes were inspired by the 1989 musical movie “Teen Witch” where the main character had trouble finding love until she realized she always had the power to find love, she just had to find love within herself.
Your music has reached international success, particularly in the UK. How does it feel to have such a wide audience for your music?
It feels great that my music is reaching larger audiences. It shows that my God-fearing music is being embraced in a world that can be so heartless at times.
You have been described as a Christian R&B artist. Can you tell us about the role of faith in your music?
God is everything in my music. God is love, which is why every song I sing is about love.
Can fans expect any live performances or tours in support of this EP?
Yes, towards the summer, I will be doing various live performances. Stay posted to my social media for performance dates!
What can we expect from HeIsTheArtist in the future? Any upcoming projects or collaborations to look out for?
On May 10th I will be releasing a cover of “(At Your Best) You Are Love” by The Isley Brothers paired with a cinematic music video. I call this project “Dreaming In Emerald City 1.5” because it expands on the concepts that my EP “Dreaming In Emerald City” touched on.
www.artistecard.com/heistheartist